The social “secret weapon” peer-to-peer fundraisers need to talk about!

Original Broadcast Date: September 27, 2016

One of the worst kept secrets in the nonprofit community is how many charitable organizations are seeing positive and measurable results from ad campaigns on social networks like Facebook or Instagram. Sponsoring, promoting and boosting your call-to-action is a sophisticated way to reach the right supporters at the right time.

This tactic is an especially powerful way to reach new participride-dont-hideants for a peer-to-peer event or challenge.

Think you need thousands of dollars to get started? Not so! Join this fun and fast-paced webinar where we’ll dive into real life examples showing how Canadian Mental Health Association BC’s national ‘Ride Don’t Hide’ campaign used Facebook advertising tactics to encourage participation in their event.

You’ll see tactics for organizations with limited budgets, as well as examine successful strategies from larger integrated campaigns.

Speakers:

  • Colin Edington, National Manager, Ride Don’t Hide, Canadian Mental Health Association BC
  • Claire Kerr, Director of Digital Philanthropy, FrontStream

In this session you will learn:

  • How to build a meaningful supporter profile for your organization
  • How social ads target your ideal participants and donors
  • How your organization can get started with your first campaign

Watch now!

Download presentation here

 

Free thanks to sponsorship from

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