Webinar Recording: Revolutionize Your P2P Fundraising with Corporate Matching Gifts: A Conversation with LLS

Original Broadcast Date: April 17, 2019

Matching corporate gifts are an often overlooked opportunity to exponentially increase revenue raised in peer-to-peer fundraising events. In this webinar, you’ll get a broad overview of the different types of corporate philanthropy followed by a deep dive on the mechanics of matching gifts. Learn more about effective ways to market matching gifts to donors and how to successfully integrate matching gifts into your peer-to-peer fundraising events.

You’ll also hear from Leukemia and Lymphoma Society’s Christopher Reilly about how LLS increased their revenue by $1MM+ in their first year by leveraging matching gifts.

Learning Objectives:

  • Understand matching gifts and the process for requesting them
  • Collect effective strategies for marketing matching gifts to donors
  • Learn how to successfully incorporate matching gifts into P2P fundraising events


  • Leukemia and Lymphoma Society: Christopher Reilly, Vice President, Accounting and Financial Reporting
  • Double the Donation: Adam Weinger, President & Shelby Grossman, Marketing Specialist

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