Webinar Recording: Creating a Successful GivingTuesday P2P Campaign

Original Broadcast Date: January 29, 2020

GivingTuesday – the massive one-day effort to encourage people to give to charity – has become an annual phenomenon.

And while GivingTuesday 2020 is still nearly a year away, the most successful GivingTuesday campaigns require a year-round effort.

The stakes are high. In 2019, millions of people contributed more than $500 million to U.S. nonprofits.

Even better, a growing number of nonprofits are incorporating GivingTuesday into their peer-to-peer programs. Camp Kesem, a nonprofit that supports children impacted by a parent’s cancer, raised $2.27 million from more than 50,000 donors on GivingTuesday.

And its totals have been growing steadily. GivingTuesday revenues were up 26 percent over 2018 at Camp Kesem — and exceeded the organization’s goal by 15 percent.

Join us to learn from two leading experts who will help show you what you can do now to have a successful 2020 GivingTuesday campaign.

During this exclusive one-hour session, you’ll learn how to:

  • Grow your revenues and participation year over year.
  • Build internal cohesion behind your GivingTuesday campaign among your program, brand, and development teams.
  • Create effective tools, including social-media press kits, webinars, and web resources, to help your peer-to-peer fundraisers exceed their goals.

Speakers include:

Cristin O'Leary JonesCristin O’Leary Jones — Cristin is Senior Director, Development and Chapter Fundraising at Kesem, where she oversees chapter fundraising training and resources for 5,000+ college student volunteers raising over $10 million at 125 chapters nationwide. Cristin also manages individual giving campaigns for the national office of Kesem. Prior to joining Kesem in 2013, Cristin provided capacity-building services to nonprofit and philanthropic organizations at Draper Consulting Group, particularly focused on fundraising, strategic planning, and board and staff development.

Kesem is the largest national organization dedicated to supporting children impacted by a parent’s cancer, at no cost to families. Our innovative and fun-filled programs provide children with peers who understand their unique needs, and create long-lasting impact.



Woodrow RosenbaumWoodrow Rosenbaum — As founder and CEO of With Intent, an international consumer marketing agency, Woodrow has a long history of building top consumer brands. Woodrow has helped companies and brands to define strategies, develop new business and expand their markets.

As the Data & Insights Lead on the global GivingTuesday team, Woodrow is working with donation processors, and other stakeholders around the world, to evaluate donor behaviors, using his experience in consumer analytics to uncover the levers for increased individual giving.


PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

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