Learn the Secrets of Canada’s Fastest-Growing P2P Campaign

Original Broadcast Date: April 13, 2016

For Blue Sea Philanthropy, successful P2P fundraising campaigns aren’t about money. They are about community.

Coldest Night Logo

Successful campaigns do more than raise money — they bring people together around a shared experience to advance an important cause. This approach has helped Blue Sea Philanthropy’s Coldest Night of the Year campaign become Canada’s fastest-growing P2P fundraising campaign. According to P2P Fundraising Canada’s first-ever survey of Canada’s largest P2P campaigns, Coldest Night saw its fundraising revenue increase by a whopping 62 percent to more than $2.5 million in 2014. And that rapid growth has continued. Blue Sea estimates the final tally for its recently completed 2016 Coldest Night will be more than $3.85 million.

Listen in on an exclusive conversation with Blue Sea CEO Brain Carney, who will share how his organization has built a campaign that offers a great model for Canadian charities of all sizes.

You will learn how to:

  • Develop multi-city campaigns that engage local communities and promote learning across organizations.
  • Build corporate partnerships across multiple communities.
  • Create unique experiences that delight participants and inspire them to come back again and again.

About the Speaker:

Brian Carney is chief executive officer of Blue Sea Philanthropy in Kitchener, Ontario. Since 2010, Blue Sea, a registered Canadian charity, has helped more than 300 organizations raise more than $10 million through events such as Coldest Night of the Year and The Ride for Refuge.

By taking part in this webinar recording you are confirming that you would like to receive periodic emails from us with the latest in peer-to-peer fundraising. You may unsubscribe if you no longer wish to receive our emails.

Watch now!

Download presentation here