A Recipe for Independent Fundraising Success: Lessons Learned from National Cupcake Day

Original Broadcast Date: June 10, 2016
National Cupcake Day™ is the first-ever, coordinated – collaborative Canadian event to support local shelters, SPCAs, and Humane Societies.  Held every February this event has grown exponentially year after year. Learn how SPCAs and Humane Societies joined together to launch this unique national fundraising campaign.


OSPCAJoin Marc Ralsky, Director or Community and Donor Development and Caitlin Nicholls, Senior Manager, Integrated Direct Response from the OSPCA to discover the secret ingredients they used to bake up a campaign that increases awareness, grows the supporter base and raises more money for all of their organizations.



You Will Learn:

  • About the collaborative process of leveraging an existing fundraising campaign and rolling it out nationwide
  • How to engage, enable and mobilize supporters to “DIY” fundraise on your behalf
  • The insights and impact of hundreds of supporters registering, baking and most importantly fundraising to help Canada’s most vulnerable animals

Watch now!

Free thanks to sponsorship by