Annual Benchmark: Canada’s Top P2P Programs

2018 Top Thirty Benchmarking Survey Results

P2PCanada_30_4c

Fundraising revenue for Canada’s 30-largest peer-to-peer fundraising programs increased 1 percent in 2018, to $243.3 million, according to the Peer-to-Peer Fundraising Canada Thirty survey of Canadian fundraising programs.

It marks the first time in the survey’s five-year history that revenues increased for these bellwether programs and shows that efforts by a number of Canadian charities to retool their programs are paying off.

“All across Canada, nonprofits are seeing strong results in their peer-to-peer fundraising campaigns,” said David Hessekiel, president of Peer-to-Peer Fundraising Canada, which produces the annual survey. “Growth is coming from some familiar names — as well as some newcomers who are energizing a new generation of supporters who are eager to raise money for their favorite charities.”

The Ride to Conquer Cancer tops the list of Canada’s largest peer-to-per fundraising programs.

The Peer-to-Peer Fundraising Canada Thirty survey ranks the 30 largest peer-to-peer fundraising programs in Canada.    

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or challenge and reach out to their friends, family members and colleagues for donations.

Survey Highlights

This year’s survey of the top 30 programs is led by The Princess Margaret Cancer Center’s The Ride to Conquer Cancer, which saw its revenues total $41.8 million, up more than 6 percent from $39.4 million in 2017.

The Ride, which drew an estimated 10,000 participants in four cities, has held the title of Canada’s largest P2P program since the survey began tracking campaigns in 2014.

The Terry Fox Foundation’s The Terry Fox Run, moved into second place on the list, with $24.7 million — up 2.4 percent compared with 2017. The Terry Fox Run leapfrogged over the Canadian Cancer Society’s Relay for Life campaign, which posted $23.7 million in revenues and ranked No. 3 in the survey.

Despite being one of Canada’s oldest and most established P2P programs, The Terry Fox Run has seen significant gains in recent years — even as other longstanding programs have struggled.

“The Terry Fox Run shows that with a disciplined approach, long-running peer-to-peer programs can resonate with supporters for decades,” Hessekiel said. “At a time when many nonprofits are experimenting with fundraising via live streaming and other technology, The Terry Fox Run demonstrates that there’s still room for traditional programs to thrive.”

In a fitting bookend to the Terry Fox Run, this year’s survey also includes a brand-new program —SickKids Foundation’s SickKids GetLoud, an event that was part walk and part music festival.

This first-year event pulled in $2.3 million and helped the SickKids Foundation sunset a previous program, the Great Camp Adventure, which was discontinued in 2018.

Other highlights from the survey include:

    • SickKids Foundation had the fastest-growing large campaign in North America in 2018. Its Great Cycle Challenge saw its revenues increase by a 86.4 percent to almost $4 million. This was the largest percentage increase of any campaign in Canada or the U.S. in 2018.
    • Two hockey-themed campaigns were among Canada’s fastest-growing programs of 2018. Hockey Helps the Homeless, held at 13 sites across Canada, pulled in more than $4.2 million, up 21.3 percent over the previous year. Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer, meanwhile, raised nearly $2.7 million, up 3 percent.
    • Blue Sea Philanthropy’s Coldest Night of the Year also continued its growth trend, raising just short of $5 million in 2018, up 6.1 percent from $4.7 million in 2017. Coldest Night of the Year’s revenues have doubled since 2014.
  • Another new arrival to the list is Heart and StrokeFoundation’s My Own Fundraiser, which raised $3.2 million — making it one of the few DIY themed campaigns to make the top 30 in either the U.S. or Canada.

Download the Top 30 Narrative and Dataset


 Top 10 list

  1. Enbridge Ride to Conquer Cancer — Princess Margaret Cancer Foundation ($41.82 million)
  2. The Terry Fox Run, Terry Fox Foundation ($24.65 million)
  3. Relay for Life, Canadian Cancer Society ($23.7 million)
  4. Movember Canada, Movember Canada ($16.87 million)
  5. CIBC Run for the Cure, Canadian Breast Cancer Foundation ($16.2 million)
  6. Jump Rope for Heart, Heart and Stroke Foundation of Canada ($13.33 million)
  7. MS Bike, MS Society of Canada ($8.68 million)
  8. MS Walk, MS Society of Canada ($8.13 million)
  9. World Partnership Walk, Aga Khan Foundation Canada ($7.2 million)
  10. Big Bike, Heart and Stroke Foundation of Canada ($7.05 million)

P2PCanada_30_4cPrevious versions of the Peer-to-Peer Fundraising Canada Top 30 survey:

2017 — Canadian Top Thirty P2P Programs

2016 — Canadian Top Thirty P2P Programs

2015 — Canadian Top Thirty P2P Programs

2014 — Canadian Top Thirty P2P Programs