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  • How Canadian peer-to-peer fundraising programs are finding success even amidst falling revenues Like many longstanding peer-to-peer campaigns, the MS Society of Canada’s MS Walk series has been trending downward since its heyday in the late 2000s. As peer-to-peer fundraising has matured, legacy events such as MS Walk are seeing their revenues get chipped away by a growing number of competitors — and a widening menu of choices. Social and ...
  • A Strong Community Fuels More Growth for Coldest Night For Blue Sea Philanthropy’s Brian Carney, successful P2P fundraising campaigns aren’t about money. They are about community. Successful campaigns do more than raise money — they bring people together around a shared experience to advance an important cause. Few P2P campaigns in Canada have been more adept at bringing people together than Blue Sea Philanthropy’s Coldest Night ...
  • Father’s Day Brings Heartwarming P2P Fundraising Stories Newspapers across Canada used Father’s Day as a hook for telling heartwarming father-son stories — and peer-to-peer fundraising played a central role in a number of these stories. We were inspired to see the story of Andrew Sedmihradsky, who is undertaking a 600-km ride from Ottawa to Hamilton with his 4-year-old son, Max, riding in the ...
  • A Heart Transplant Survivor Rides for Charity When Dave Allingham was waiting for a heart transplant that would save his life, he made a vow. “I made a promise that if there was a family out there that gave me the unconditional gift of love — that donated their loved one’s heart — that I would spend the rest of my life giving ...
  • A Holiday for Canada’s P2P Pioneer Manitoba has introduced legislation that would name the first Monday in August Terry Fox Day and the call the second Sunday after Labour Day in September Terry Fox Run Day to honor the legacy of peer-to-peer fundraising pioneer Terry Fox. In 1980, Terry Fox became a worldwide celebrity when he began a courageous effort to run ...
  • Ice Bucket Scorecard: Canadians Gave More Than U.S. Neighbors The Ice Bucket Challenge might have gotten its start in the U.S., but when it comes to giving per capita, Canadians gave more, per person, than their neighbors south of the border. In a new report on how ALS Societies of Canada is spending the more than $17-million windfall it achieved through 2014’s viral peer-to-peer fundraiser, ...