Webinar Recording: Creating a DIY Complement to a Signature Program

Original Broadcast Date: June 20, 2019

The growth of Covenant House’s signature Sleep Out program was being limited by the physical need to host the events at Covenant House sites and high fundraising minimums. With the creation of Sleep Out America, a DIY version of the program, the group found itself with an acquisition and fundraising success! Get the story of how to accomplish this from Covenant House’s Colleen Veldt and Ashley Larkin from the DonorDrive team.

In this webinar, you’ll learn more about Covenant House’s path to:

  • Eliminate barriers to entry with a DIY program
  • Maintain a high impact and engagement with the cause
  • Define the success of their program
  • Lessons learned along the way

 

 

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Webinar Recording – Success Strategies: North America’s Fastest-Growing P2P Campaigns

Original Broadcast Date: June 13, 2019

Peer-to-peer campaigns throughout the United States and Canada saw strong results in 2018, according to the annual P2P Fundraising Thirty survey.

But for a select group of organizations, revenues have been growing at a particularly robust rate.

Children’s Miracle Network Hospitals’ Dance Marathon and Extra Life campaigns, Memorial Sloan Kettering Cancer Center’s Cycle for Survival, and SickKids Foundation’s GetLoud have been posting extraordinary results — and are expecting to continue to post strong revenue growth in 2019 and beyond.

How do they do it?

Join us on Thursday, June 13, for an opportunity to learn the answer to this question from the people behind these programs.

We’ve assembled an all-star team of P2P fundraising professionals to discuss the strategies and tactics that have helped them generate robust revenue growth. They’ll share their secrets — and take questions on how you can replicate their success at your organization.

Speakers

Nancy Jordan is associate director of events for the SickKids Foundation, which in 2018 debuted a new program, SickKids GetLoud. The program raised $2.3 million in its first year — making it the youngest program in either Canada or the U.S. to make the P2P Thirty list.

Katie Klein is director of fundraising events for Memorial Sloan Kettering Cancer Center. There, she leads its fast-growing Cycle for Survival series, which increased revenues by nearly 15 percent to $39 million in 2018 — and recently closed its 2019 campaign with record revenues of $42 million.

Elyse Meardon is vice president of revenue for Children’s Miracle Network Hospitals, which boasted two of the five fastest-growing large programs in the U.S. in 2018. Elyse oversees its Dance Marathon program, which raised $43.5 million — up nearly 12 percent. Another program, Extra Life, vaulted onto the top 30 for the first time in 2018 after posting a revenue increase of 24.2 percent 

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Inside SickKids Foundation’s Bold Decision to End a Successful Walk Program

SickKids Get Loud challenged participants to reach new heights with their fundraising.

With a prominent title sponsor, 3,000 annual participants, and revenues of $2.44 million, The Canaccord Genuity Great Camp Adventure Walk had all the markings of a successful peer-to-peer fundraising campaign.

But when Nancy Jordan and her team at the SickKids Foundation looked under the hood, they worried that the 5-year-old walk event had already seen its best days.

So they took a bold step and started over.

Instead of trying to squeeze dollars from what was still a successful campaign, the SickKids Foundation decided to pull the plug and replace the Great Camp Adventure Walk with something new.

The result was SickKids Get Loud — a campaign designed to reignite the interest of some of the previous walk’s participants while also attracting an entirely new group of supporters.

While the Great Camp Adventure Walk was a 20-kilometer walk aimed at families with young children, SickKids Get Loud! followed a different formula.

The new event featured a shorter, 5-kilometer walk, followed by a music festival featuring popular bands such as Barenaked Ladies and Magic! To attend the festival, participants need to hit a fundraising minimum of $300. But any participant can take part in the walk, regardless of how much money they raise.

This new formula gave participants a greater incentive to raise money — and it helped draw more people.

SickKids Get Loud debuted in the fall of 2018 with more than 4,350 participants, $2.3 million in revenues and a spot on Peer-to-Peer Fundraising Canada’s ranking of the top 30 P2P programs.

More importantly, Jordan sees growth on the horizon.

SickKids is looking to draw up to 5,000 participants and raise $2.6 million this year.

What’s more, the organization has provided a blueprint for when to make the often painful decision to move on from a successful peer-to-peer campaign at the right time.

Here are four key lessons:

Know your audience — One of the biggest factors in SickKids’ decision to move on from the Great Camp Adventure Walk was its audience. The walk was designed to be very kid friendly. This was appealing to younger children and their families, but the format made it difficult to get them to keep coming back as they grew older.

“It wasn’t cool enough,” Jordan said of how the walk was seen by older kids.

As a result, participation had plateaued — and the organization was devoting considerable resources to recruit new participants each year to replace those who had aged out of the program.

Create long-term agreements with sponsors — SickKids takes an uncommon approach to sponsorships — pushing to lock its key corporate supporters into 5-year contracts rather than year-to-year agreements. This helps the organization build consistent revenue bases for multiple years. It also gives SickKids an opportunity to discuss contract extensions years before their current agreements end.

Because of this approach, Jordan said the nonprofit was able to learn years ahead of time that two of its largest initial sponsors were unlikely to return for a second contract. While this news was painful, it also gave her a heads up about a potential revenue decline.

Assess what has changed — Like some couples, nonprofits and their peer-to-peer programs can grow apart. When SickKids launched its innovative SickKids VS branding campaign in 2016, it grew increasingly difficult for Jordan and her team to connect the Great Camp Adventure Walk to the nonprofit’s brand.

Rather than continuing to fit a square peg into a round hole, SickKids determined that it might work better to develop a new program that was more aligned with its new brand.

Break old habits — As peer-to-peer programs begin to age, it becomes more difficult to break bad habits. In the case of the Great Camp Adventure Walk, SickKids continually drew a large number of $0 fundraisers — or those who raised only a small amount of money.

And once that habit becomes a part of a campaign’s culture, it’s difficult to break.

Rebranding the campaign and giving it a new format gave SickKids an opportunity to start over, set new expectations, and change its messaging around fundraising.

Sunsetting a longtime peer-to-peer fundraising campaign isn’t easy — nor is it for everyone.

But by being thoughtful, deliberate, and creative, you can create something completely new and successful out of the ashes of a sagging program.

5 New Things Every Fundraiser Should Know

Summer is coming — and with it, you’ll hopefully have a chance to catch your breath between the hectic spring and busy fall event seasons.

Here are five things worth exploring during your down time:

Instagram’s Donation Sticker — Your campaign will soon have an opportunity to add Instagram to its social media toolkit. Instagram this month launched its new Donation Sticker feature, which allows users to attach attach a “Donation” button to their stories and connect money raised through the button to registered charities. For now, the feature is limited to a select number of nonprofits — but it likely won’t be long before your organization can leverage it for its own P2P campaigns.

Getting Your Fundraisers to Come BackA new report by Classy finds that peer-to-peer fundraising pages on its platform that are started by return fundraisers raised more than twice as much money on average as pages created by one-time fundraisers $501 vs. $222, respectively. But here’s the rub: only 14 percent of fundraisers returned for a second time. Luckily, we have some practical advice on how to get your fundraisers to come back.

Ideas for Your Next Campaign — Looking to reach a new audience with a new campaign? The ever-growing Big List of Peer-to-Peer Fundraising includes nearly 140 ideas for P2P campaigns. Our latest favorite? The “Don’t Talk-A-Thon”, in which supporters take an oath of silence to raise money for Project ALS.

Insights from Amsterdam — Peer-to-peer fundraising is growing quickly in the Netherlands — and new research from Peerworks Consulting includes some great lessons for fundraisers in North America. Learn more.

Building Better Corporate Partnerships — Cycle for Survival continues to set new records — reaching $42 million in revenues from more than 245,000 donors this year. Katie Klein, director of fundraising events for Memorial Sloan Cancer Center, will share how the series has been working with new corporate partners to help bolster its revenues in a webinar on June 13.

Success Strategies: North America’s Fastest-Growing P2P Campaigns

Webinar Date: Thursday, June 13, at 2 p.m. EDT

Peer-to-peer campaigns throughout the United States and Canada saw strong results in 2018, according to the annual P2P Fundraising Thirty survey.

But for a select group of organizations, revenues have been growing at a particularly robust rate.

Children’s Miracle Network Hospitals’ Dance Marathon and Extra Life campaigns, Memorial Sloan Kettering Cancer Center’s Cycle for Survival, and SickKids Foundation’s GetLoud have been posting extraordinary results — and are expecting to continue to post strong revenue growth in 2019 and beyond.

How do they do it?

Join us on Thursday, June 13, for an opportunity to learn the answer to this question from the people behind these programs.

We’ve assembled an all-star team of P2P fundraising professionals to discuss the strategies and tactics that have helped them generate robust revenue growth. They’ll share their secrets — and take questions on how you can replicate their success at your organization.

Speakers

Nancy Jordan is associate director of events for the SickKids Foundation, which in 2018 debuted a new program, SickKids GetLoud. The program raised $2.3 million in its first year — making it the youngest program in either Canada or the U.S. to make the P2P Thirty list.

Katie Klein is director of fundraising events for Memorial Sloan Kettering Cancer Center. There, she leads its fast-growing Cycle for Survival series, which increased revenues by nearly 15 percent to $39 million in 2018 — and recently closed its 2019 campaign with record revenues of $42 million.

Elyse Meardon is vice president of revenue for Children’s Miracle Network Hospitals, which boasted two of the five fastest-growing large programs in the U.S. in 2018. Elyse oversees its Dance Marathon program, which raised $43.5 million — up nearly 12 percent. Another program, Extra Life, vaulted onto the top 30 for the first time in 2018 after posting a revenue increase of 24.2 percent 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members.

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Webinar Recording: Revolutionize Your P2P Fundraising with Corporate Matching Gifts: A Conversation with LLS

Original Broadcast Date: April 17, 2019

Matching corporate gifts are an often overlooked opportunity to exponentially increase revenue raised in peer-to-peer fundraising events. In this webinar, you’ll get a broad overview of the different types of corporate philanthropy followed by a deep dive on the mechanics of matching gifts. Learn more about effective ways to market matching gifts to donors and how to successfully integrate matching gifts into your peer-to-peer fundraising events.

You’ll also hear from Leukemia and Lymphoma Society’s Christopher Reilly about how LLS increased their revenue by $1MM+ in their first year by leveraging matching gifts.

Learning Objectives:

  • Understand matching gifts and the process for requesting them
  • Collect effective strategies for marketing matching gifts to donors
  • Learn how to successfully incorporate matching gifts into P2P fundraising events

Speakers:

  • Leukemia and Lymphoma Society: Christopher Reilly, Vice President, Accounting and Financial Reporting
  • Double the Donation: Adam Weinger, President & Shelby Grossman, Marketing Specialist

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2019 Conference Report

Webinar Recording: Put Streaming Video Fundraising to Work for You

Original Broadcast Date: March 13, 2019

Charities are raising millions by streaming video influencers who attract audiences that range from hundreds to hundreds of thousands. Learn how to get your share of this fast-growing form of P2P fundraising from Twitch’s Alyssa Sweetman, Direct Relief’s Kevin Molloy, and Tiltify’s Michael Wasserman.

Walk away from this session with a deeper understanding of the nuts and bolts of how live streaming works, best practices to make the most of the effort and insight into how one global organization has tapped into a valuable fundraising channel.

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Canadian P2P Fundraising Programs Increased Revenues in 2018

P2PCanada_30_4c

Fundraising revenue for Canada’s 30-largest peer-to-peer fundraising programs increased 1 percent in 2018, to $243.3 million, according to the Peer-to-Peer Fundraising Canada Thirty survey of Canadian fundraising programs.

It marks the first time in the survey’s five-year history that revenues increased for these bellwether programs and shows that efforts by a number of Canadian charities to retool their programs are paying off.

“All across Canada, nonprofits are seeing strong results in their peer-to-peer fundraising campaigns,” said David Hessekiel, president of Peer-to-Peer Fundraising Canada, which produces the annual survey. “Growth is coming from some familiar names — as well as some newcomers who are energizing a new generation of supporters who are eager to raise money for their favorite charities.”

The Ride to Conquer Cancer tops the list of Canada’s largest peer-to-per fundraising programs.

The Peer-to-Peer Fundraising Canada Thirty survey ranks the 30 largest peer-to-peer fundraising programs in Canada.    

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or challenge and reach out to their friends, family members and colleagues for donations.

Survey Highlights

This year’s survey of the top 30 programs is led by The Princess Margaret Cancer Center’s The Ride to Conquer Cancer, which saw its revenues total $41.8 million, up more than 6 percent from $39.4 million in 2017.

The Ride, which drew an estimated 10,000 participants in four cities, has held the title of Canada’s largest P2P program since the survey began tracking campaigns in 2014.

The Terry Fox Foundation’s The Terry Fox Run, moved into second place on the list, with $24.7 million — up 2.4 percent compared with 2017. The Terry Fox Run leapfrogged over the Canadian Cancer Society’s Relay for Life campaign, which posted $23.7 million in revenues and ranked No. 3 in the survey.

Despite being one of Canada’s oldest and most established P2P programs, The Terry Fox Run has seen significant gains in recent years — even as other longstanding programs have struggled.

“The Terry Fox Run shows that with a disciplined approach, long-running peer-to-peer programs can resonate with supporters for decades,” Hessekiel said. “At a time when many nonprofits are experimenting with fundraising via live streaming and other technology, The Terry Fox Run demonstrates that there’s still room for traditional programs to thrive.”

In a fitting bookend to the Terry Fox Run, this year’s survey also includes a brand-new program —SickKids Foundation’s SickKids GetLoud, an event that was part walk and part music festival.

This first-year event pulled in $2.3 million and helped the SickKids Foundation sunset a previous program, the Great Camp Adventure, which was discontinued in 2018.

Other highlights from the survey include:

    • SickKids Foundation had the fastest-growing large campaign in North America in 2018. Its Great Cycle Challenge saw its revenues increase by a 86.4 percent to almost $4 million. This was the largest percentage increase of any campaign in Canada or the U.S. in 2018.
    • Two hockey-themed campaigns were among Canada’s fastest-growing programs of 2018. Hockey Helps the Homeless, held at 13 sites across Canada, pulled in more than $4.2 million, up 21.3 percent over the previous year. Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer, meanwhile, raised nearly $2.7 million, up 3 percent.
    • Blue Sea Philanthropy’s Coldest Night of the Year also continued its growth trend, raising just short of $5 million in 2018, up 6.1 percent from $4.7 million in 2017. Coldest Night of the Year’s revenues have doubled since 2014.
  • Another new arrival to the list is Heart and StrokeFoundation’s My Own Fundraiser, which raised $3.2 million — making it one of the few DIY themed campaigns to make the top 30 in either the U.S. or Canada.

Download the Top 30 Narrative and Dataset


 Top 10 list

  1. Enbridge Ride to Conquer Cancer — Princess Margaret Cancer Foundation ($41.82 million)
  2. The Terry Fox Run, Terry Fox Foundation ($24.65 million)
  3. Relay for Life, Canadian Cancer Society ($23.7 million)
  4. Movember Canada, Movember Canada ($16.87 million)
  5. CIBC Run for the Cure, Canadian Breast Cancer Foundation ($16.2 million)
  6. Jump Rope for Heart, Heart and Stroke Foundation of Canada ($13.33 million)
  7. MS Bike, MS Society of Canada ($8.68 million)
  8. MS Walk, MS Society of Canada ($8.13 million)
  9. World Partnership Walk, Aga Khan Foundation Canada ($7.2 million)
  10. Big Bike, Heart and Stroke Foundation of Canada ($7.05 million)

Office Hours Webinar Recording: Recruitment with Jillian Stewart, Founder and CEO, Peerworks Consulting

Original Broadcast Date: January 30, 2019

Join us for the inaugural edition of Office Hours, highly-interactive quarterly webinars in which a peer-to-peer fundraising expert shares a short presentation on the topic of the day and then spends the bulk of the hour answering your questions.

Recruiting valuable peer-to-peer fundraising program participants will be the focus of our first Office Hours session led by Jillian Stewart, the founder and CEO of Peerworks Consulting.

Are you having trouble hitting recruitment targets for your P2P program? Or are you curious how to take your participation numbers to a whole new level? Then bring your curiosity to this session.

Jillian will kick-off the hour sharing a few models that her consultancy uses to diagnose recruitment issues. Then, she will spend the rest of the time answering your most burning (and maybe even wacky?!) recruitment questions.

Speaker Profile:


In 2001, Jillian found her passion for events and peer-to-peer (P2P) fundraising when she registered for the Alaska AIDSVaccine Ride…a 6-day cycle tour through Alaska that raised money for AIDS vaccine research. Soon after the event, she began working for Pallotta TeamWorks–the producer of the AIDSRide series (and many others.)

Then, in 2003, she continued her career in P2P fundraising at Event 360 where she had the opportunity to optimise the revenue performance for top charity events and peer-to-peer programs in the US.

In 2012, she found it was time to leave Event 360 and spread her wings in Europe to help non-profits achieve the benefits and revenue that P2P programs have brought to the USA. She was hired by Emolife Events & Consultancy as their Director of Marketing and Fundraising to train their staff working in the Netherlands, Belgium and Italy and help them optimise the revenue and impact of the events they produced.

In 2014, Jillian started Peerworks Consulting–an international peer-to-peer fundraising consultancy based in Amsterdam which specialises in building passionate and dedicated fundraising communities. Together with her colleagues, she works to spread their love for peer-to-peer fundraising all over the world.

When not at work, you can usually find Jillian out hiking with her dog Benny…and possibly hugging a tree or two.

More information about Peerworks services can be found at peerworksconsulting.com.

PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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