Team Captain Confidential: Insights from a P2P Fundraising All-Star

Date/Time: Wednesday, June 20 at 2 pm ET

Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns.

An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them the encouragement and resources they need to succeed. To help your nonprofit meet this challenge, we’ve enlisted one of North America’s best team captains to offer his advice on how to identify and empower all-star captains.

Chris McPhee — the 2018 Cash, Sweat & Tears Award winner — leads a cycling team that has raised nearly $700,000 for the Princess Margaret Cancer Foundation in Toronto. Through his efforts, he has grown the team from a small group of 10 riders who raised about $25,000 annually to a thriving squad of 50 that raised more than $130,000 in 2017.

During this exclusive webinar, Chris will share the secrets behind his success — and discuss how the Princess Margaret Cancer Center has provided the resources and support needed to help him grow his team. Join us on June 20 to learn:

  • How your organization can provide tools and resources to help team captains succeed.
  • The strategies Chris McPhee uses to build team unity and inspire them to raise money year round.
  • How Princess Margaret Cancer Center works with McPhee to encourage other captains to go above and beyond for the organization.

PRICE: $99 or free for Peer-to-Peer Professional Forum members


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Engage with New (& Future) Generations of Fundraisers & Donors Through Livestreams

Original Broadcast Date: Wednesday, May 16, 2018

Livestream fundraising is one of the fastest growing segments in the charitable market. This next generation fundraising and engagement tool has the power to raise thousands to millions in a matter of hours and days.

The power of live fundraising strategies and engagement is seen using gaming, music, art, celebrity, food and even the telethons you see on TV, which now have streaming components.  Sites including Twitch, Youtube, Facebook Live, Mixer & Twitter have given way to powerful opportunities for new fundraising activation to enhance and expand your current programs.

Learn how to activate and expand your current programs through livestream strategies with Tiltify CEO Michael Wasserman. Hear firsthand the strategies, tips and pitfalls of creating a livestream program (inside and outside of your organization) with St Jude Children’s Research Hospital’s Zach Whitten, pioneer of the organization’s successful “Play Live” program.


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2018 Conference Report

Enjoy the summary of our 2018 conference below. For a deeper dive into our 2018 gathering click here.

‘The Ultimate Team Captain’ Honoured as North America’s Top Volunteer Fundraiser

oCash, Sweat & Tears Award Winner Chris McPhee’s Cycling Team Has Raised Nearly $700,000 for Princess Margaret Cancer Foundation

Chris McPheeChris McPhee is the type of supporter nonprofits dream about.

The 42-year-old paramedic has personally raised $30,000 for the Princess Margaret Cancer Foundation through the Enbridge Ride to Conquer Cancer. But the ride’s organizers say his work leading the Paramedics for the Cure ride team — an effort that has raised nearly $700,000 for the organization — is both inspiring and extraordinary.

In recognition of his inspiring example, the Peer-to-Peer Professional Forum is honouring McPhee as the 2018 recipient of the Cash, Sweat & Tears Award as North America’s outstanding volunteer fundraiser.

In addition to his fundraising work, McPhee also coordinates efforts to have paramedics and law enforcement officials donate their time and ambulances to ensure the safety of participants in the event — and shares his time and expertise to help organize other teams that participate in the ride.

“We wish we could clone Chris McPhee,” says Steve Merker, vice president of business development for the Princess Margaret Cancer Foundation. “Good team captains are vital to the success of peer-to-peer programs like ours. But exemplary team captains are few and far between — and Chris is truly an exemplary team captain.”

The Cash Sweat & Tears award honours an extraordinary volunteer who has gone above and beyond to conduct peer-to-peer fundraising for charity. McPhee received the award during a ceremony tonight in Miami at the Peer-to-Peer Professional Forum conference.

In peer-to-peer fundraising, a nonprofit’s supporters reach out to their friends, family and colleagues for donations often in connection with an activity such as a walk or ride. Collectively, these campaigns raise billions for nonprofits across North America.

The Enbridge Ride to Conquer Cancer is Canada’s largest peer-to-peer fundraising program, raising more than $39.4 million in 2017, according to Peer-to-Peer Fundraising Canada’s survey of Canada’s 30 largest campaigns.

And McPhee has been a driving force in its success.

McPhee began participating in the ride in 2009 in honour of his mother and mother-in-law, both of whom had died following battles with cancer. In 2010, he joined the Paramedics for a Cure team — and was asked to take over as team captain four years later.

Since then, he has worked to build the size and impact of Paramedics for a Cure — growing it from 10 riders who raised more than $25,000 to a group that counted more than 50 riders who raised $130,000 in 2017. All told, the team has raised nearly $700,000 for Princess Margaret Cancer Foundation during the past seven years alone.

“It’s humbling and rewarding when you look back and know that this has made a difference,” says McPhee, who has been an avid cyclist since he was a teenager and is passionate about working to find a cure for cancer.

McPhee says he is constantly energized by the experience — and that he works to instill passion in others who care about finding a cure.

“You experience an overwhelming feeling of emotion when you cross the finish line each year. For me, it was images of all of the people I’ve lost and people I’ve encountered in my job as a paramedic,” he said. “I want others to experience that same feeling of crossing the finish line. That’s one of the huge motivating factors I have for bringing all of these people together.”

Merker says McPhee has become an ambassador for the cause — and has inspired countless supporters to not only take part in the ride, but to raise money.

“He’s not just passionate. He has this gift of being able to inspire others,” Merker says. “He has an amazing ability to create energy and get people excited. When he invites you to get involved, you can’t say no.”

These qualities are what ultimately set McPhee apart from a field of other outstanding volunteers from the United States and Canada who were nominated for the award, said David Hessekiel, president and founder of the Peer-to-Peer Professional Forum.

“Team captains are vital to the success of peer-to-peer fundraising programs — and Chris is really the ultimate team captain,” Hessekiel said. “Not only is he active in riding and raising money, his infectious spirit pushes countless others to get on a bike and support the fight against cancer. He’s an amazing example of what peer-to-peer fundraising is all about.”

In addition to the Cash, Sweat & Tears Award trophy, McPhee gets a $1,000 check from award sponsor Blackbaud.

Peer-to-Peer Fundraising Canada Thirty Survey Shows an Industry in Transition

2017 Top Thirty Benchmarking Survey Results Released


Fundraising revenue for Canada’s 30-largest peer-to-peer fundraising programs declined 1.5 percent in 2017 to $238.8 million, according to the Peer-to-Peer Fundraising Canada Thirty survey of the nation’s largest fundraising programs.

The modest drop follows several years of more substantial declines in revenue among these 30 bellwether programs and suggests brighter days ahead for many groups. More than half of the campaigns in this year’s survey, in fact, saw revenues increase or stay even in 2017.

“2017 was an encouraging year for Canadian charities that manage peer-to-peer fundraising programs,” said David Hessekiel, president of Peer-to-Peer Fundraising Canada, which produces the annual survey. “A number of prominent programs are thriving — and a number of other organizations have been adding new programs and campaigns that augment their longstanding campaigns.”

A number of campaigns saw significant growth, headlined by Canada’s largest peer-to-peer program, The Princess Margaret Cancer Foundation’s Enbridge Ride to Conquer Cancer. The campaign saw a massive 13 percent increase in 2017 and posted record revenue of $39.4 million.

Blue Sea Philanthropy’s Coldest Night of the Year also boasted another record year, with revenues totaling more than $4.7 million — a 21.8 percent increase over its total in 2016. The results made Coldest Night of the Year the fastest-growing large peer-to-peer fundraising program in North America.

“Coldest Night of the Year is leading a wave of newer Canadian peer-to-peer programs that are building strong connections with their supporters and spurring them to take action,” said Bill Wood, president and CEO of FrontStream, makers of the Panorama peer-to-peer fundraising and engagement platform, and sponsor of the 2017 survey.  “Each year, Blue Sea Philanthropy stays ahead of the curve by listening to participants and adjusting their online strategies to inspire 120 communities across the country to go the extra mile for good causes.”

The Peer-to-Peer Fundraising Canada Thirty survey ranks the 30 largest peer-to-peer fundraising programs in Canada.    

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or challenge and reach out to their friends, family members and colleagues for donations.

In the past, peer-to-peer fundraising was dominated by large national health charities that played host to multi-city events.

But the landscape has shifted in recent years with the explosion of social media and independent peer-to-peer fundraising in which individuals can easily launch their own campaigns to raise money for their favorite charities.

“Peer-to-peer fundraising is becoming much more diverse — and much more efficient — than ever before,” Hessekiel said. “Nonprofits report that they are taking steps to make sure they are managing their costs and getting more bang for their investments.”

Other highlights from the survey include:

  • SickKids Foundation is seeing significant growth among two of its peer-to-peer programs — Great Cycle Challenge and the Canaccord Genuity Great Camp Adventure Walk. Both campaigns are among Canada’s five fastest-growing peer-to-peer programs — an impressive achievement considering the fact that both programs are new. Great Cycle Challenge debuted in 2016, while the Great Camp Adventure Walk started in 2013.
  • The Terry Fox Run — the oldest campaign in the survey and Canada’s third-largest peer-to-peer fundraising program — saw revenues increase by 2.5 percent in 2017. It marked the second-straight year of strong growth for the program, which raised more than $24 million.

Peer-to-Peer Fundraising Canada conducts the survey with sponsorship support from FrontStream.

Download the Top 30 Narrative and Dataset

 Top 10 list

  1. Enbridge Ride to Conquer Cancer, Princess Margaret Cancer Foundation ($39.4 million)
  2. Relay for Life, Canadian Cancer Society ($25 million)
  3. The Terry Fox Run, Terry Fox Foundation ($24.1 million)
  4. CIBC Run for the Cure, Canadian Breast Cancer Foundation ($17 million)
  5. Movember Canada, Movember Canada ($15.5 million)
  6. Jump Rope for Heart, Heart and Stroke Foundation of Canada ($12.7 million)
  7. MS Bike, MS Society of Canada ($8.5 million)
  8. MS Walk, MS Society of Canada ($8.4 million)
  9. World Partnership Walk, Aga Khan Foundation Canada ($7.6 million)
  10. Big Bike, Heart and Stroke Foundation of Canada ($7.5 million)

Webinar Recording: The P2P Participant Profile

Original Broadcast Date: Wednesday, April 18, 2018

In today’s competitive peer-to-peer event market, data is king. In order to retain participants and attract right-fit corporate partners for your events, it is imperative to know and understand as much as possible about who your participants are.

This one-hour webinar provides a strategic look into the average peer-to-peer participant, rooted in extensive data highlighted throughout the 2018 Peer-to-Peer Professional Forum conference. Catalist’s Brittany Hill and Children’s Miracle Network Hospitals’ Sarah Waters will offer webinar attendees a unique opportunity to take the learnings a step further, including:

  • A deep-dive overview of the average P2P participant persona and supporting data
  • Translation of the participant profile data into strategic insights and actionable steps, driving event recruitment, retention and overall corporate partnership acquisition strategies
  • Guidance on how to apply the same methodologies and strategies to your organization’s specific data, highlighting application examples from Children’s Miracle Network Hospitals

An industry must-attend, this webinar is essential for organizations and nonprofit professionals seeking to differentiate and strengthen their P2P programs and sponsorship acquisition within a data-driven marketplace.

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Webinar: The Social “Secret Weapon”
Peer-to-Peer Fundraisers Need to Talk About!

Date/Time: Tuesday, February 20, 2018 at 2 pm ET

The worst kept “secret” in the nonprofit community is how many charitable organizations are seeing positive and measurable results from low-cost ad campaigns on social networks like Facebook, LinkedIn or Instagram.

Sponsoring, promoting, or boosting your content is a sophisticated way to target the right supporters at the right time with the right call-to-action. Social targeting can deliver an impressive ROI for peer-to-peer fundraisers!

Don’t believe the hype? This webinar will prove it. Through case studies and benchmarking data, we will demonstrate how organizations like yours are using social ads to increase registration, boost corporate sponsorships and attract more attention for your event.

Think you need thousands of dollars to get started? Nope! You’ll learn tactics for organizations with limited budgets, as well as look at successful strategies from larger integrated campaigns.

Join this session with Brian Carney, CEO Blue Sea Philanthropy and Claire Kerr, Director of Digital Philanthropy, FrontStream to learn what business-to-consumer marketers already know: Your online audience can be motivated to take an action in your event by what they see on social networks!

During this webinar you will learn how to:

  • Use social ads to increase registration, boost corporate sponsorships and attract more attention for your event
  • Motivate your audience to take action by leveraging social media
  • Use integrated campaigns to make the most of a limited budget


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Webinar: When did DIY and Third Party Events
Become so Important to Hospital Foundations?

Date/Time: Tuesday, January 23, 2018 at 2 pm ET

Please join us for this interactive webinar that will dive deeply into how DIY and 3rd Party fundraising is a key and growing part of income for Hospital Foundations.  Hospital and Healthcare Institutions have unique and deep connections to Grateful Patients and their friends and family. It’s this special connection that provides the fuel to fire passionate people who want to ‘do more but on their terms.’

Join Michael Johnston, President of hjc,  Hillary Freeman, Online Campaign Manager of Children’s Hospital Los Angeles, and Ingrid Gingras, Communications Coordindator for The Otttawa Hospital Foundation share their knowledge, approach and breakthrough thinking on how healthcare institutions can truly leverage the power of DIY and Third Party Events.

This webinar will be presenting the first-of-its-kind survey of healthcare institutions from across North America. It will highlight breakthroughs, failures, opportunities and a shared view of where we are now – and where we should go for DIY and Grateful Patient and 3rd Party P2P fundraising success.


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How Moves Management Can Improve Your P2P Results

If you are looking to convert more of your low-dollar fundraisers into high achievers, consider adopting Moves Management.

Moves Management is the process of stewarding donors from entry-level to major donors using a series of planned touches or “moves”.

And if it’s employed properly, Moves Management can help your P2P program move its revenues to an entirely new level.

Just ask Kristin Flickinger, who employed Moves Management strategy to engage donors who took part in AIDS/LifeCycle and saw an immediate $1 million increase in revenue.

“Moves Management in a peer-to-peer context is more about stewarding participants than donors,” Flickinger says. “While the ultimate goal is to raise more money, that’s done by inspiring and empowering the participant to make asks and steward their contacts/donors.”

To do that, Flickinger and her team developed goals and benchmarks for its participants using historical fundraising and participant data — then used those benchmarks and data to develop a series of communications efforts and incentives that aimed to move each participant to a higher level of giving.

The AIDS/LifeCycle team analyzes data to determine how much individual participants have raised, develops a series of incentives for participants in different fundraising levels and targets them with specific asks.

“Depending on what the data suggests regarding where people need to be with fundraising in order to be retained, or achieve a certain fundraising level, you develop calling periods to impact those brackets of people,” Flickinger says. “Incentives are placed to assist with the upward movement, and messaging is crafted according to overarching communication themes.”

You can learn more about how to employ Moves Management at your P2P program during a special webinar on Thursday, Oct. 26.

Register now to learn how AIDS/LifeCycle used Moves Management to increase its fundraising totals — and how you can use the same strategy to improve results at your program.

Will Your Leadership Go the Extra Mile for Your P2P Program?

When climbers began their ascent of Toronto’s CN Tower in April to raise money for WWF Canada, they stood alongside 9,000 athletes and passionate supporters.

But there was one participant who carried a special title up each of the 1,776 steps to the top of Toronto’s tallest landmark — David Miller, WWF Canada’s president and CEO.

Many top executives talk a good game when it comes to supporting the P2P programs at their organizations. But Miller was willing to go the extra mile to show his support for his team — and to give thanks those who are willing to raise money for the organization.

“He felt that it’s important as a leader to step up, as you will, and show that the organization supports the event,” said Carey Suleiman, WWF Canada’s Director of Community Giving. “Having the organization’s leadership be willing to put their tennis shoes behind it really resonated with a lot of the people who took part in the climb.”

Miller’s participation was one of many highlights of this year’s climb. Fundraising revenue totaled $1.4 million — a healthy jump from the $1.225 million raised in 2016 and a record for the event.

And for an event that is attractive to corporate fundraising teams, Suleiman said Miller’s support carries an especially powerful message — a message that is likely to resonate as they organization seeks to attract climbers for its 2018 event.

“Joining thousands of Canadians climbing 1,776 steps to the top of the Tower is an incredible experience,” Miller says. “I can’t overstate the energy, the enthusiasm and the unity of purpose as we all joined together, right here in Toronto, to raise money to stop the degradation of nature.”