How Canadian peer-to-peer fundraising programs are finding success even amidst falling revenues

Like many longstanding peer-to-peer campaigns, the MS Society of Canada’s MS Walk series has been trending downward since its heyday in the late 2000s.

As peer-to-peer fundraising has matured, legacy events such as MS Walk are seeing their revenues get chipped away by a growing number of competitors — and a widening menu of choices.

Social and digital technology are making it easier than ever for nonprofit supporters to launch their own, stand-alone campaigns. Meanwhile, smaller nonprofits and regional charities have been starting their own programs, giving donors even more choices.

It’s no surprise, then, that events like the MS Walk — which has been a spring staple in communities across Canada since 1991 — are no longer pulling in the revenues they once did.

Read the full August 2, 2016 article in Charity Village