Webinar Recording: Creating Winning Virtual Programs In The COVID-19 Era

virtual is the new purple

Original Broadcast Date: April 3, 2020

The impossibility of holding mass participation events this spring has P2P program leaders scrambling to create alternatives to “real world” events in a manner that will actually raise funds. This webinar explores how to make this transition and the experiences of programs tackling the challenge.

access recording

Unfortunately, “virtualizing” a program is not as simple as “if you build it, they will come.” Participants, donors and organizers have grown accustomed to linking a physical activity to asking for donations. Going virtual requires development teams to create elements that will engage all of these stakeholder groups.

With that in mind, Charity Dynamics’ Sue Dalos kicks our program off with a checklist of strategies and tactics for alternative peer-to-peer fundraising channels to have the best chance of succeeding.

Next, development executives from organizations representing three different approaches to this problem share early lessons learned:

STARTING FROM SCRATCH — In early March, the March of Dimes went from expecting to hold 257 Spring walks to announcing that they were virtualizing the entire program. Then followed an intense period in which a multifaceted team and consultants collaborated to determine what that meant. COO Alan Brogdon shares the story of what they’re building and what they hope to accomplish.

BUILDING ON A VIRTUAL PROGRAM — The Pancreatic Cancer Action Network has canceled all of its March through May PurpleStrides programs and is directing supporters to channel their fundraising into the group’s Virtual Strider program. CDO Lori Stevens describes the story behind the story of how PANCAN pivoted and what it is doing to engage people.

BUILDING ON A DIY PROGRAM — With a history linked back to head shaving events held on St. Patrick’s Day, the St. Baldrick’s Foundation has a strong skew toward Spring events to fight pediatric cancer. When it became clear that these volunteer-organized events could not go on as planned, the group decided to leverage an existing DIY platform as the basis for encouraging supporters to “go virtual.” Chief External Relations Officer Anja Kloch shares their story and plans.

Session moderated by Peter Panepento, Communications Director for the Peer-to-Peer Professional Forum.

PRICE: FREE to Members, $99 for Nonmembers

access recording

Become a P2PPF member today and receive free access to this webinar and more.

For access to valuable free information on managing P2P programs in the COVID-19 era, visit our COVID-19 Resource Center.



alanAlan Brogdon, March of Dimes
A 22-year veteran of the March of Dimes, Alan joined the organization as director of IT operations and then advanced to Chief Technology Officer in 2004. As SVP and chief operating officer, Alan oversees a wide-range of the March of Dimes team’s activities including its peer-to-peer fundraising efforts, marketing and communications and change management.






SueSue Dalos, Charity Dynamics
For the past 16 years, Sue has had the opportunity to support the nonprofit industry to raise over $300 million to fight cancer (Canadian Cancer Society, Ontario), improve heart health (The Heart & Stroke Foundation, Ontario) and support children in developing countries (UNICEF Canada). Now with Charity Dynamics, Sue brings her unique blend of traditional and technical expertise to our consulting team as our Principal Consultant. Her extensive experience in strategic development and management of integrated programs, including in-depth experience in fundraising development, marketing strategy and digital solutions from conception to launch, offers our clients actionable insights and forward-thinking solutions.



Anja Kloch, St. Baldrick’s Foundation
Anja Kloch is the Chief External Relations Officer of the St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants. With over 28 years of nonprofit fundraising, marketing and public relations experience, Anja joined the childhood cancer community in 2016 and now oversees all aspects of fundraising and marketing for the Foundation. Having experienced cancer treatment first hand, Anja is passionate about being part of a large team that is committed to making sure no parent has to hear the words “your child has cancer.”





Lori StevensLori Stevens, Pancreatic Cancer Action Network
As Chief Development and Community Engagement Officer for the Pancreatic Cancer Action Network, Lori Stevens drives strategy, management, leadership and implementation of the organization’s fundraising efforts and volunteer engagement activities. Lori joined PanCAN in August 2018 and has overseen significant growth in all revenue channels while implementing a new nationwide volunteer leadership model.

Prior to joining PanCAN, Lori served as Senior Vice President for the Western States Affiliate of the American Heart Association, where she was responsible for Division revenue and mission impact in alignment with both affiliate and national goals and priorities. Stevens also served as Vice President, Field Operations of the Western Division for the American Diabetes Association for 8 years driving $33 million in revenue.