Creating a Successful GivingTuesday P2P Campaign

Wednesday, January 29 at 2:00 pm ET


GivingTuesday – the massive one-day effort to encourage people to give to charity – has become an annual phenomenon.

In 2018, more than 3.6 million people gave more than $400 million to U.S. nonprofits. And the 2019 campaign is expected to exceed those lofty numbers.

Even better, a growing number of nonprofits are incorporating GivingTuesday into their peer-to-peer programs. Camp Kesem, for instance, has raised millions through its annual GivingTuesday peer-to-peer campaign – and has set a $2 million goal for its 2019 effort.

Join us on Wednesday, Jan. 29, at 2 p.m. to learn how to build your 2020 GivingTuesday campaign from leading experts, including:

  • Cristin O’Leary Jones, senior director of development and chapter fundraising for Camp Kesem, where she manages the organization’s successful GivingTuesday campaign.
  • Woodrow Rosenbaum, data lead for GivingTuesday, who works with dozens of donation processors to evaluate donor behaviors and determine the best ways to encourage individual giving


PRICE: $99 or FREE for Peer-to-Peer Professional Forum members


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