On-the-go learning designed to help you gain insights about peer-to-peer fundraising and hear from Canada’s most innovative programs – on your schedule.

Coming up:

Date/Time: Thursday, August 16, 2018 at 2 pm ET
Generation Z: P2P Fundraising’s Next Frontier

Join us on August 16 to learn:

  • What Generation Z members value — and how they prefer to communicate;
  • Lessons from successful P2P programs that appeal to college-aged participants and have adapted their practices to connect with this new generation;
  • Examples of how companies and other brands are connecting with Generation Z — and what P2P fundraisers can learn from these examples.


Check out the following on-demand webinars:

Team Captain Confidential: Insights from a P2P Fundraising All-Star

Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns. An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them the encouragement and resources they need to succeed. To help your nonprofit meet this challenge, we’ve enlisted one of North America’s best team captains to offer his advice on how to identify and empower all-star captains.


Engage with New (& Future) Generations of Fundraisers & Donors Through Livestreams

Learn how to activate and expand your current programs through livestream strategies with Tiltify CEO Michael Wasserman. Hear firsthand the strategies, tips and pitfalls of creating a livestream program (inside and outside of your organization) with St Jude Children’s Research Hospital’s Zach Whitten, pioneer of the organization’s successful “Play Live” program.



The P2P Participant Profile

In today’s competitive peer-to-peer event market, data is king. In order to retain participants and attract right-fit corporate partners for your events, it is imperative to know and understand as much as possible about who your participants are. This webinar recording provides a strategic look into the average peer-to-peer participant, rooted in extensive data highlighted throughout the 2018 Peer-to-Peer Professional Forum conference.


P2P Mixtape – How to Make Your P2P Program a Hit

How we share music with others has changed dramatically since the days of the mixtape, but why we share music hasn’t changed a bit. We share because we want to build and strengthen connections with people and open their ears, eyes and hearts to things we believe are worth their time and attention. At the heart of Peer-to-Peer fundraising (P2P) the very same premise is true. Today, digital platforms have opened limitless (but sometimes overwhelming) opportunities for P2P participants and leaders to inform and engage others in the causes they care about. But like music sharing, the evolution of the digital space has empowered fundraisers to do so in new and exciting way.



Double Your P2P Fundraising Results by Telling the Right Stories

Stories raise more than twice as much as statistics alone, according to a Psychology of Giving study out of Stanford. And your peer-to-peer event emails are the perfect vehicle for telling those stories. Learn how to get more registrations and donations using storytelling in your peer-to-peer event emails. You’ll discover the four types of stories that convert into registrations and donations with Mandy O’Neill of ConnectedNonprofit. Mandy will also give you the proven “storytelling formula” that convinces people to take action – that you can use again and again for consistent results.


DIY Fundraising: Its Promise and Perils

Nonprofits across North America are experimenting with ways to inspire their supporters to create their own fundraising campaigns — and are investing in technology and marketing to make it easier for these do-it-yourself fundraisers to succeed. But recent research by the Peer-to-Peer Professional Forum has found that many nonprofits aren’t making the most prudent strategic decisions when they develop DIY campaigns. As a result, their programs are not reaching their full potential. Learn how to make the strategic decisions necessary to position your DIY program for success.



Setting Strategy In a Peer-to-Peer World

projectawareIn a networked world, setting fundraising strategy has become more dynamic than ever – the environment changes rapidly, and the techniques and messages that worked even a year ago have already lost their impact. Add on to that organizational goals that seem to increase every year – along with budgets that only get tighter and tighter – and the amount of change and flexibility we all need to muster can be daunting, not to mention exhausting. Watch now!


It’s A Mobile World: Increasing P2P Revenue Thru Apps

nkfP2P fundraisers want to engage with your organization when they want, where ever they are, and on their terms, but how do you know what those terms are? There is a lot of information available but it can be challenging to make sense of it all. In this webinar you will hear about current industry benchmarks for both Facebook and Mobile Fundraising Apps and learn how having a presence on these two channels can exponentially grow your event revenues. Watch now!


The social “secret weapon” peer-to-peer fundraisers need to talk about!
FrontStream Logo with tagline TMOne of the worst kept secrets in the nonprofit community is how many charitable organizations are seeing positive and measurable results from ad campaigns on social networks like Facebook or Instagram. Sponsoring, promoting and boosting your call-to-action is a sophisticated way to reach the right supporters at the right time. Watch now!


Learn the Secrets of Canada’s Fastest-Growing P2P Campaign
Coldest Night LogoFor Blue Sea Philanthropy, successful P2P fundraising campaigns aren’t about money. They are about community. Join P2P Fundraising Canada for an exclusive conversation with Blue Sea CEO Brain Carney, who will share how his organization has built a campaign that offers a great model for Canadian charities of all sizes. Watch now!



Gifts Don’t Motivate Fundraisers
Turnkey_logo_solid_green_tagline_Final1Do you find that hard to swallow? Do you flat out disagree? Listen to Katrina VanHuss, Turnkey CEO, as she discusses this hot topic with Taly Fantini, Director of National Signature Events for ALS, and Otis Fulton, Turnkey psychologist. Watch now!



Bringing Back Your Best Fundraisers
PrintFor most peer-to-peer fundraising professionals, recruiting new participants isn’t the biggest challenge. It’s getting them to come back.  Listen in and pick up valuable lessons on retaining participants from the people behind the St. Baldrick’s Foundation’s “brave the shave” events. Watch now!


10 Tips for Creating a Successful Peer-to-Peer Fundraising Event

HockeyWatch the recording of our June 18 webinar featuring Hockey for the Homeless’ Ryan Baillie and Beyond’s Amy Milne, who share their Top 10 list of P2P fundraising event tips and tricks for fundraising success. Watch now!




Social Media Strategy for Your Peer-to-Peer Fundraising Program

Peter Panepento — the architect of The Chronicle of Philanthropy’s social-networking presence and content strategist for Peer-to-Peer Fundraising Canada — discusses social-media best practices and explores some of the most effective P2P social-media campaigns.

Watch now!