Conference Speakers 2016

Click on a speaker to learn more about their background

The Sponsorship Collective

Chris Baylis is the Managing Director of The Sponsorship Collective and is an expert in the areas of cause sponsorship, inventory building and asset valuation. Working with brands and charities, Chris has managed the entire spectrum of the cause sponsorship process, from multi-million dollar cause marketing campaigns to local event sponsorship….and everything in between.

Plenty

Kari has led, operated, and consulted on some of the country’s most successful peer-to-peer and event fundraising programs. As Vice President of Business Development at Plenty, Kari leverages her talent for cultivating relationships, working with clients to identify their strategic opportunities, articulate their critical business needs, and demonstrating the many ways that Plenty can help. Her professional passion is helping individuals, organizations and programs achieve superior result and she loves training and development, facilitating conversations and creating impactful experiences.

Blue Sea Philanthropy

Brian Carney is chief executive officer of Blue Sea Philanthropy in Kitchener, Ontario. Since 2010, Blue Sea, a registered Canadian charity, has helped more than 300 organizations raise more than $10 million through events such as Coldest Night of the Year and The Ride for Refuge.

Charity Dynamics

For the past 15 years Sue has had the opportunity to support the Not-For-Profit industry to raise over $300m to fight cancer (Canadian Cancer Society, Ontario), improve heart health (The Heart & Stroke Foundation, Ontario) and support children in developing countries (UNICEF Canada). Sue joined Charity Dynamics as a Principal Consultant in 2016. She was most recently the Senior Manager of Marketing and Development for the Canadian Cancer Society in Ontario, responsible for developing marketing strategies with impact, as well as bringing fundraising innovation to the organization. In that capacity, Sue played an integral role in the development and launch of the Society’s online fundraiser, The Fearless Challenge, which invites people to confront their fears to help those living with cancer do the same. The program won the prestigious Advertising Research Foundation David Ogilvy Award in the category of Government and Nonprofit, beating out American counterparts. Sue started her career on the For-Profit side as Digital Brand Strategist at Cossette, an integrated advertising agency, providing support to such clients as Bell Mobility, Petro-Canada and General Motors (Saturn, Saab & Isuzu brands).

Achieve

Derrick Feldmann is a sought-after speaker, researcher and advisor for cause engagement. He is the lead researcher and creator of the Millennial Impact Project, an oft-cited, multi-year study of how the next generation supports causes, and the producer of MCON, a national annual conference of more than 15,000 viewers that explores whether and how organizations are taking advantage of today’s heightened interest in causes to create movements. Derrick is President of Achieve, a division of Forte Interactive. Achieve is a creative research and campaigns agency for causes. He is a co-author of Cause for Change: The Why and How of Nonprofit Millennial Engagement and Social Movements for Good: How Companies and Causes Create Viral Change. He regularly contributes to Philanthropy News Digest and Huffington Post.

Heart and Stroke Foundation

Avril Goffredo joined the Heart and Stroke Foundation 22 years ago, directly out of the University of Guelph where she graduated with a Bachelors of Science (BSc) in Human Biology. Avril’s introduction to the Heart and Stroke Foundation was as a School Programs Coordinator, where she was responsible for the Jump Rope for Heart program in Hamilton area schools. Avril’s responsibilities have grown over 20 years with the Foundation in roles that include Area Manager, Regional Manager, Marketing Manager and Director, Community and Corporate Partnerships.  In 2013 when HSF unified as one national organization, she took on the leadership of the Community Engagement team for Canada where she is responsible for $60 million in gross revenues and provides leadership to a team that includes 300 employees and 100,000+ volunteers across the country. Avril lives in Burlington, ON with her husband, Mike and her dog Mona. She loves movies, reading and travelling.

Frontstream

Claire Kerr is a not-for-profit veteran who has worked for organizations in the economic development, education, and fundraising sectors. As Director of Digital Philanthropy at FrontStream, and author of the “Mobile Matters” and “Fundraising with Facebook” whitepapers, she works with charities as they fundraise through web, social & mobile channels. Claire also teaches ‘Social Media Community Management’ and ‘Digital Strategies for Nonprofit Organizations’ at George Brown College in Toronto. Follow her on Twitter at @snotforprofit.

Blackbaud

Kathryn Hall is a Sr. Product Marketing Manager of online solutions at Blackbaud. She has 20 years experience working with Fortune 500 companies and the world’s leading charities to optimize their online presence and create engaging web experiences. Most recently Kathryn worked with Blackbaud’s top peer-to-peer fundraising clients, helping them to effectively use their online and event fundraising tools, coaching them on their event fundraising plans and incorporating best practices into their event programs.

P2P Fundraising Canada

David Hessekiel, President of P2P Fundraising Canada, has one marathon for charity under his belt and a passion for helping nonprofits and businesses succeed at doing well by doing good. Since 2006 the Peer-to-Peer Professional Forum has brought thousands of peer-to-peer fundraising professionals together via its annual conference, workshops and webinars to share best practices and provided them with access to the information they need to raise more for their organizations. Peer-to-Peer Fundraising Canada and Peer-to-Peer Professional Forum are units of Hessekiel’s Cause Marketing Forum, Inc. The recipient of a BA from Wesleyan University and an MBA from the Stanford Graduate School of Business, David’s background in journalism, magazine management, consumer marketing and the dot.com world equipped him to launch CMF. He lives in Rye, New York with his wife Andrea and their two daughters.

The Realbuzz Group

Nick has eight years of experience working for a variety of not-for-profits in the UK and Australia. During this time, he worked across a multitude of third-party events and developed a wealth of experience in peer-to-peer fundraising at a local, national and international level. Since joining The Realbuzz Group in 2014, Nick has worked with over 60 charities to help maximise income, branding and engagement in global events such as Tough Mudder, Virgin Money London Marathon, BMW Berlin Marathon & Prudential RideLondon.

Canadian Diabetes Association

An accomplished and dynamic nonprofit professional with over 10 years of sector experience. Michael is passionate about community-driven action, mission delivery, and event programming, especially organizations that encourage participation in grassroots sport and recreation in addition to health care. Michael is currently employed with the Canadian Diabetes Association as the Operations Coordinator for their national exercise fundraising program, Team Diabetes. As a member of the Community Engagement Team, the multi-million dollar program has been delivered in nine provinces and eight countries worldwide. For each event Michael acts as the chief operating officer and has been selected to support some of their international teams most recently in Athens (2014). Michael also has work experience in government, education, hospitality and tourism. In addition to volunteering with causes that are close to his heart such as the Alzheimer’s Society of Toronto and Hockey Helps the Homeless, Michael is a multi-sport athlete who loves food, documentaries, and travel while enjoying memberships at both the Art Gallery of Ontario (AGO) and Canadian Opera Company (COC).

JDRF Canada

Colin joined JDRF Canada in May 2011. In his role as National Director, Peer-to-Peer Fundraising, he is responsible for setting the national strategic direction for JDRF Canada’s signature fundraising events, the TELUS Walk to Cure Diabetes and the Revolution Ride to Defeat Diabetes, presented by Sun Life Financial. His team supports regions across Canada in their execution of the Walk and Ride, which raises over $12M annually. In his time with non-profit organizations, Colin has led various fundraising portfolios, with organizations such as Heart & Stroke Foundation, Breakfast for Learning and Dignitas International. Prior to his time with charities, Colin spent 11 years with RBC in various functions, including Sales & Marketing, Domestic & International Audit and Retail & Business Banking.

Canadian Cancer Society

Mike Kirkpatrick is the Director, Digital at Canadian Cancer Society. He is a dynamic senior leader with over 15 years of progressive digital and marketing experience with top Canadian brands. He has been a part of the team at the Canadian Cancer Society for more than 10 years. Previously he managed the delivery of digital initiatives including contests, promotions and email campaigns to support beer.com, a men’s lifestyle magazine for Labatt Breweries of Canada, managed the planning and development of websites for the Government of Ontario and was a manager of information technology for Queens School of Business. Mike currently serves as part of the Advisory Committee for Riverview Park and Zoo and a Community Bee Keeping Programme Steering Committee Member
with GreenUp Peterborough.

MS Society of Canada

Becky Mitts is a dynamic fundraising and events leader with experience working at local, provincial and national levels. Currently Becky is in the role of Senior Manager, National Event Strategy at the MS Society of Canada where she is leading the national strategy for MS Walk, MS Bike and community peer-to- peer events. Previous to this role Becky was part of the Relay For Life and Special Events leadership team at the Canadian Cancer Society. Becky is passionate about building communities of people driven to make change and rallying them to achieve the extraordinary.

 

Blackbaud

Wes Moon, Account Manager, is a recent addition to Blackbaud. Wes joined in 2016 bringing over 18 years of fundraising experience with him. Most recently he served as the Director of Development at the Sunnybrook Foundation driving over $25 million in fundraising revenue. While at Sunnybrook Wes managed a number of fundraising programs including the RBC Run for Kids. His extensive experience in fundraising and technical expertise enable him to partner with Canadian charities to help them achieve their full potential.

ConnectedNonprofit

Mandy creates tools and shares insider secrets that give you confidence that you’re doing the right marketing at the right time to hit your event revenue goals. Her specialty? She takes the pain and mystery out of participant recruitment and retention for peer to peer fundraising events so you’re not “starting over” every year to recruit for your events. Mandy’s approach is backed by science and testing, so you get the “aha” of why it works and can use her proven data to help sell your ideas internally too. Her refreshing tips on online marketing have been featured in Forbes, Public Affairs Council, Boost Blog Traffic, and the Peer-to-Peer Professional Forum. Get free cheat sheets and tips from Mandy at www.connectednonprofit.com.

Ottawa Hospital Foundation

Andrew joined The Ottawa Hospital Foundation in 2006 and is the Director, Special Events. The Foundation’s signature fundraising events raise more than $2.5 million annually and include being partner charity for Ottawa Race Weekend, THE RIDE (bike tour), The Ottawa Hospital Gala, Staff Lottery and third-party community events. Before joining The Ottawa Hospital, Andrew was a Project Manager for 7 years at a private-sector firm producing large special events, conventions and trade shows in Ottawa and across Canada.

Gilda's Club Greater Toronto

Elana joined Gilda’s Club Greater Toronto as the Development Coordinator in April 2003. She completed her National Certificate in Fundraising Management at Ryerson University in 2003, and holds a B.A. in English and Communications from McGill University as well as a post-graduate certificate in Arts Management. Elana volunteered at The Hospital for Sick Children for 6 years and was a member of their Volunteer Advisory Committee. Before joining Gilda’s Club, she worked for 10 years in Music Publishing Agreements at the Society of Composers, Authors, and Music Publishers of Canada (SOCAN). Elana was born and raised in Ottawa, and has 2 boys who were born in 2004 and 2007.

Kids Help Phone

Jenny Yuen is the Associate Vice President, Regions & Events at Kids Help Phone. She’s responsible for strategic development of community engagement and fund development planning across all provinces and territories. For more than 15 years, Jenny has specialized in signature event fund development strategies and execution, influencing the height of the most successful campaigns for two industry leading organizations. Jenny brings a multidisciplinary approach that includes but is not limited to following portfolios: corporate and community engagement, sponsorship, volunteer leadership development as well as logistical and operational optimization of events. She has played key roles in bringing an inside out approach to community and nationally based events and teams that are focused on both enhanced efficiency and increased fund development by leveraging online and community based strategies. Holding leadership positions that have both regional and national oversight, Jenny has developed experience in planning centrally and executing locally – developing a team centred approach and bringing synergies to event strategies requiring leadership from staff and community based volunteers. Jenny is a proud mom of a 6 year old boy and 3-year old girl – they keep her on her toes and always tired! Her passion for fundraising has extended from kids to seniors from an early age.