2016 Conference Program


Tuesday, November 1

8 to 8:30 am – Networking Breakfast

8:30 to 10 am – Opening General Session

  • Time to Grow – Economic and industry challenges have made for a couple of tough years, but better days lie ahead for organizations that grasp the peer-to-peer fundraising opportunity. Learn to make the most of our time together from Peer-to-Peer Fundraising Canada President David Hessekiel.
  • Unlocking Abundance in a Networked World – Making the most of peer-to-peer fundraising for your organization requires commitment to everything from big picture leadership to tactical excellence.  Plenty’s Kari Bodell shares trends and analysis that will enlighten your efforts and then dig into an example of revolutionary program change with JDRF National Director of Peer-to-Peer Fundraising Colin Jenkins.
  • Canada Versus the USA a Peer-to-Peer Fundraising Shootout – Get the latest facts and stats from Blackbaud’s Peer-to-Peer Fundraising Study.  Join Wes Moon representing Team Canada and Kathryn Hall representing Team USA for a fast paced discussion of  peer-to-peer fundraising performance, communications, and trends on both sides of the border. Want to know who’s going to win this one?

10 to 10:30 am – Networking Break

Sector Summits

10:30 am to 12 pm– Pick one of three special Sector Summits to focus on the type of program you want to expand:

  • Proprietary Program Summit – The not-to-be pixel_groupmissed session for professionals working on runs, walks, rides and other nonprofit operated peer-to-peer fundraising programs. Moderator MS Society of Canada’s Becky Mitts will focus on critical factors that enable programs to realize their potential. Blue Sea Philanthropy’s Brian Carney will share key strategies contributing to the growth of Coldest Night. We’ll group participants based on experience levels to make sure you make powerful connections and have enlightening conversations on topics such as recruitment, retention and motivating staff and volunteers. Additional speakers to be announced.
Sponsored by

DonorDrive-Mobile_7.7.15 (2)

  • Challenge Program Summit – The place to be to pixel_passiondramatically increase fundraising by people participating in marathons, half marathons, 5Ks and other events produced by outside organizations. Whether you work for a large or small charity, challenge programs can yield impressive dollars raised per participant at relatively low cost. Moderator Nick Hollowood (The Realbuzz Group) and case study presenters Andrew Press (Ottawa Hospital Foundation) and Elana Shapiro (Gilda’s Club) will demonstrate different approaches to building profitable programs along with “how to” tips. You’ll leave with valuable information and an expanded network of peers to support your progress.
Sponsored by

The Real Buzz

  • pixel_dance_maleIndependent Fundraising Summit – Every day more organizations are waking up to the fastest growing sector in our industry – programs that empower supporters to raise funds as they see fit. Learn how to build a strong program – and avoid rookie mistakes – from moderator Sue Dalos (Charity Dynamics), Mike Kirkpatrick (Canadian Cancer Society) and Avril Goffredo (Heart & Stroke Foundation). You’ll leave with a development checklist, templates and the insights you need to manage a successful program.
Sponsored byCharityDynamicsLogo_CMYK_Large

Social Movements for Good12 to 1 pm – Lunch: Discussion Groups & Keynote Speaker

First, dine and discuss shared opportunities and challenges at themed tables. Then enjoy a fascinating keynote talk by North America’s leading expert on what it takes to engage millennials and other age groups in giving back: Achieve President and Social Movements for Good author Derrick Feldmann.

1 to 1:30 pm – Dessert and Coffee in the Exhibit Hall

Afternoon Breakout Sessions

1:30 to 2:15 pm – Choose from one of four breakout sessions

  • Unleashing the Power of Customized Communications – Back in the day, our participants were sent the same messages whether they were newbies or returning top performers. Since then it has become best practice to segment and tailor communications to maximize fundraising, but it can be challenging. Frontstream’s Claire Kerr will offer advice on prioritizing activity, timing or other triggered custom communications. These lessons will be brought to life through a case study from Kids Help Phone’s Jenny Yuen.
  • Leveraging Facebook for P2P Success – Research shows that peer-to-peer fundraisers who add social media to their efforts raise up to 40% more. Join ConnectedNonprofit’s Mandy O’Neill for a how-to session on helping your participants effectively use Facebook, the world’s most popular social media channel.
  • Your Peer-to-Peer Fundraising Foundation – Whether you are new to the field, or looking for clear ways to describe the peer-to-peer basics to your boss or your team, here’s the “quick and dirty” introduction to peer-to-peer fundraising dynamics you need to succeed. Session leaders from Plenty will make sure you leave understanding the four drivers that power all peer-to-peer fundraising programs, and success factors critical to building a world-class program.
  • For Senior Leaders Only – Leading our teams, navigating internal dynamics, and serving an ever-changing customer base can be both exhilarating and challenging. Join senior leaders from other charities, and the Plenty leadership team for a frank, constructive conversation about strategy, culture, change and leadership in modern philanthropy.

2:15 to 2:30 pm – Networking Break

2:30 to 3:15 pm Choose from one of four breakout sessions

  • The Perfect Email Recruitment Campaign – Need more participants?  Who doesn’t?   Connected Nonprofit’s Mandy O’Neill will turn you into a lean, mean recruitment machine with step-by-step instructions on creating effective campaigns. Receive a set of “nearly done for you” emails that will supercharge your next outreach effort.
  • Sponsorship Sales – Tired of sending out proposals and hearing nothing back? Then this session is for you! Sponsorship Collective Managing Director Chris Baylis will help you attract sponsors with a market-proven five step system.  You’ll leave with adaptable templates and techniques to save you time and raise more money!
  • Your Peer-to-Peer Fundraising Foundation (repeat of earlier session)
  • For Senior Leaders Only (continuation of earlier session)

Cash Sweat & Tears Award

3:15 to 3:50 pm – Join us as we honor Canada’s most inspiring peer-to-peer Cash, Sweat & Tears Award Canadafundraising program participant with our second annual Cash, Sweat & Tears Award.  Sure to be a conference highlight.

Sponsored by

Blackbaud (new)

3:50 to 4 pm – Closing Remarks by Peer-to-Peer Fundraising Canada’s David Hessekiel

4 pm to 4:45 pm – Closing Reception