Coldest Night Continues P2P Fundraising Growth

Canada’s first major peer-to-peer fundraising campaign of 2017 is in the books — and its results should provide a measure of optimism to Canadian nonprofits that are planning P2P programs this spring.

Blue Sea Philanthropy reports that Coldest Night of the Year, which raises money for organizations that help the hungry and homeless, raised more than $4 million in February — a record total for the fast-growing event.

Revenues totaled about $3.85 million in 2016, or roughly 17 percent more than the $3.3 million raised by Coldest Night in 2015.