The social “secret weapon” peer-to-peer fundraisers need to talk about!

Original Broadcast Date: September 27, 2016

One of the worst kept secrets in the nonprofit community is how many charitable organizations are seeing positive and measurable results from ad campaigns on social networks like Facebook or Instagram. Sponsoring, promoting and boosting your call-to-action is a sophisticated way to reach the right supporters at the right time.

This tactic is an especially powerful way to reach new participride-dont-hideants for a peer-to-peer event or challenge.

Think you need thousands of dollars to get started? Not so! Join this fun and fast-paced webinar where we’ll dive into real life examples showing how Canadian Mental Health Association BC’s national ‘Ride Don’t Hide’ campaign used Facebook advertising tactics to encourage participation in their event.

You’ll see tactics for organizations with limited budgets, as well as examine successful strategies from larger integrated campaigns.


  • Colin Edington, National Manager, Ride Don’t Hide, Canadian Mental Health Association BC
  • Claire Kerr, Director of Digital Philanthropy, FrontStream

In this session you will learn:

  • How to build a meaningful supporter profile for your organization
  • How social ads target your ideal participants and donors
  • How your organization can get started with your first campaign

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Master Class: Retaining Your P2P Fundraisers

DATE/TIME: JULY 13, 2016 >> 1:30 PM – 2:30 PM ET

Concept of creating ideas and achievement symbol of aspiration success as two hands holding a group of connected gears shaped as a human head and an open lightbulb as an icon of imagination and innovation.

Eager to boost your peer-to-peer program’s performance? There are many factors, of course, but one key factor is retention! You work hard to acquire new participants, but it can be hard to keep them involved. Donna Wilkins, CEO and Founder of Charity Dynamics will share a tactical guide to participant retention. Hint: It starts before they even cross the finish line.

Join us and learn these essential retention actions:

  • How to use persona targets to engage participants
  • When multi-channel messaging is essential
  • Which resources you will need
  • The importance of the tie between engagement and retention

You will receive:

  • Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
  • The opportunity to ask questions of the presenter (live attendees only)
  • A download of the PowerPoint presentation that accompanies this webinar

PRICE: $99

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A Recipe for Independent Fundraising Success: Lessons Learned from National Cupcake Day

Original Broadcast Date: June 10, 2016
National Cupcake Day™ is the first-ever, coordinated – collaborative Canadian event to support local shelters, SPCAs, and Humane Societies.  Held every February this event has grown exponentially year after year. Learn how SPCAs and Humane Societies joined together to launch this unique national fundraising campaign.


OSPCAJoin Marc Ralsky, Director or Community and Donor Development and Caitlin Nicholls, Senior Manager, Integrated Direct Response from the OSPCA to discover the secret ingredients they used to bake up a campaign that increases awareness, grows the supporter base and raises more money for all of their organizations.



You Will Learn:

  • About the collaborative process of leveraging an existing fundraising campaign and rolling it out nationwide
  • How to engage, enable and mobilize supporters to “DIY” fundraise on your behalf
  • The insights and impact of hundreds of supporters registering, baking and most importantly fundraising to help Canada’s most vulnerable animals

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Learn the Secrets of Canada’s Fastest-Growing P2P Campaign

Original Broadcast Date: April 13, 2016

For Blue Sea Philanthropy, successful P2P fundraising campaigns aren’t about money. They are about community.

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Successful campaigns do more than raise money — they bring people together around a shared experience to advance an important cause. This approach has helped Blue Sea Philanthropy’s Coldest Night of the Year campaign become Canada’s fastest-growing P2P fundraising campaign. According to P2P Fundraising Canada’s first-ever survey of Canada’s largest P2P campaigns, Coldest Night saw its fundraising revenue increase by a whopping 62 percent to more than $2.5 million in 2014. And that rapid growth has continued. Blue Sea estimates the final tally for its recently completed 2016 Coldest Night will be more than $3.85 million.

Listen in on an exclusive conversation with Blue Sea CEO Brain Carney, who will share how his organization has built a campaign that offers a great model for Canadian charities of all sizes.

You will learn how to:

  • Develop multi-city campaigns that engage local communities and promote learning across organizations.
  • Build corporate partnerships across multiple communities.
  • Create unique experiences that delight participants and inspire them to come back again and again.

About the Speaker:

Brian Carney is chief executive officer of Blue Sea Philanthropy in Kitchener, Ontario. Since 2010, Blue Sea, a registered Canadian charity, has helped more than 300 organizations raise more than $10 million through events such as Coldest Night of the Year and The Ride for Refuge.

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Gifts Don’t Motivate Fundraisers

Original Broadcast Date: February 9, 2016

Do you find that hard to swallow? Do you flat out disagree? Join Katrina VanHuss, Turnkey CEO, on February 9th as she discusses this hot topic with Taly Fantini, Director of National Signature Events for ALS, and Otis Fulton, Turnkey psychologist.

The idea that gifts motivate fundraising is like the idea that the earth is flat, because that is the way it looks. Dig into that idea and you find out not only that it isn’t true, but that an understanding of why it isn’t empowers you as a p2p fundraiser in crazy ways!

We’ll talk in more depth about the psychology of why that is, and show you statistics which prove the concept.

This webinar recording will help you:

  • Gain insights into the mindset and tendencies of the volunteer fundraiser
  • Learn how to avoid falling into market relationships and foster social relationships
  • Understand the counter-intuitive data results you might get
  • Get tips on how to install affinity in your fundraisers
  • Plan how to move even zero dollar fundraisers into action using these principles

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Katrina VanHuss has been installing passion in volunteer fundraisers since 1989. She works with the likes of ALS, JDRF, The Leukemia & Lymphoma Society and the Alzheimer’s Association, using human behavioral tendencies to create attachment and high fundraising in volunteers. She is a recognized leader in the field of Peer to Peer Fundraising and is a sought after speaker on this topic.

Taly Fantini has been in the development field for more than 15 years. Specializing in Special Event and Peer to Peer fundraising, she has worked with JDRF, the American Heart Association, ALF, The Leukemia & Lymphoma Society and now leads national special event initiatives at the ALS Association as the Director of National of Signature Events.

Otis Fulton has spent the last 20 years using his background in psychology working primarily with multi-national education companies. For ten years, he was the SVP for Government Relations for MetaMetrics, Inc., a psychometric R&D company in Research Triangle, North Carolina. He has been a consultant since 2010. In addition to Turnkey, his current clients include Pearson Education and CogniSens, Inc., a “human potentials” firm affiliated with the University of Montreal.

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Bringing Back Your Best Fundraisers

Original Broadcast Date: July 28, 2015

For most peer-to-peer fundraising professionals, recruiting new participants isn’t the biggest challenge. It’s getting them to come back.

Listen in and pick up valuable lessons on retaining participants from the people behind the St. Baldrick’s FPrintoundation’s “brave the shave” events.

This children’s cancer research organization has made an art of creatively engaging and recognizing participants that turns many into driven, multi-year supporters.

Knight of the Bald Table

Most notable is the League of Legendary Heroes program. To date, 2,200 supporters who’ve shaved their heads for seven years have been inducted into this elite club in public ceremonies that acknowledge their loyalty and passion for the cause. That group has raised nearly $21 million for St. Baldrick’s.

Don’t miss this one hour opportunity to learn how to:

  • Develop imagery and messages that inspire supporters to develop feelings of belonging and loyalty to your organization
  • Communicate with peer-to-peer fundraisers in ways that move them to act on your behalf again and again
  • Train and equip chapter staff or volunteers to create memorable experiences for participants before, during and after the fundraising event.


Vickie Lo Bello, Chief Development Officer, St. Baldrick’s Foundation

Jane Hoppen, Director of Family Relations, St. Baldrick’s Foundation

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7 Genius Email Marketing Tips to Recruit Participants and Fire Up Your Fundraisers

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WHEN: September 10, 2015 | 1:30 pm EDT

Join us for this one-hour insider insights webinar to supercharge your email marketing with latest tested and scientifically-backed email marketing tips. Learn how to fire up your fundraisers and persuade more participants to register for your event.

In this webinar you’ll learn:

  • What moves your email readers to take action? (and what turns them off)
  • A tried-and-true email template for when you’re stuck for what to say
  • What is the “one” thing your email must do in order to inspire your reader to action
  • Subject lines that get opened (you can swipe these)


Mandy O'Neill headshotMandy O’Neill, Chief Strategist & Founder, ConnectedNonprofit

Mandy is a 14-year veteran of using online tools including websites, email, social media, and mobile technologies to build targeted digital relationships for nonprofit organizations and individuals. A veteran of peer-to-peer fundraising, andy speaks, blogs, trains, and provides creative direction for nonprofit organizations to achieve well-defined, high value goals using online tools.




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Archived Webinar: Top 10 Event Tips for P2P Fundraising Success

Thank you for registering for Top 10 Event Tips for P2P Fundraising Success

You can view the full webinar below.

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Social Media Strategy for Your Peer-to-Peer Fundraising Program

7910370882_39d180fb66_zSocial networks offer peer-to-peer fundraisers an array of low-cost tools to engage our supporters in new ways and enlist volunteers to raise more money on our behalf.

But as these networks evolve, it’s often difficult to keep track of the latest trends and understand how we can best use Facebook, Twitter, Instagram and other communities for our peer-to-peer campaigns.

Nonprofit social-media expert Peter Panepento — the architect of The Chronicle of Philanthropy’s social-networking presence and content strategist for Peer-to-Peer Fundraising Canada — hosts this interactive webinar in which we discuss social-media best practices and explore some of the most effective P2P social-media campaigns.

In this session, you will examine:

  • How to make strategic decisions about which social networks you should be using for your peer-to-peer campaigns — and how to leverage the most from these networks.
  • Real-life examples of how nonprofits are effectively using social-media to raise more money from their peer-to-peer events.
  • How to motivate your supporters to spread your message and solicit their friends on your behalf.

Get exclusive access to this valuable free webinar.

And check back each month to gain access to additional webinars available only to friends of Peer-to-Peer Fundraising Canada.

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Top 10 Event Tips for P2P Fundraising Success


HockeyJoin Hockey Helps The Homeless’s Ryan Baillie and Beyond’s Amy Milne for a Top 10 list of P2P fundraising event tips and tricks for fundraising success.

In a fast changing and increasingly competitive P2P Event marketplace, this webinar promises to deliver timely and some of Amy and Ryan’s ‘secret sauce’ that can take your event to the next level and beyond.


Ryan Baillie

Ryan Baillie is a passionate and charismatic, results oriented leader with more than 8 years of experience in special event fundraising. Ryan has served some of the largest revenue generating 3rd Party, Partnership and Signature events in the nation including the Ride to Conquer Cancer, Weekend to End Breast Cancer and Rally for Kids with Cancer. Ryan is a collaborative, entrepreneurial and innovative professional with more than 4 years of formal leadership experience, dedicated to achieving results by understanding his donor’s passions and aligning them with the programs and priorities of leading organizations. Ryan is currently perusing his project management certification and lives in Stouffville, ON with his wife Jessica and son Jack.

Amy MilneAmy Milne’s effervescent personality, energy and enthusiasm inspire everyone she meets and everything she touches. A lover of human beings, who believes they can do anything they set their minds to, Amy leads by example. From her beginnings as a Child & Youth Worker with the Toronto District School Board, she was the voice for those who didn’t have one. Now she rallies the troops and leads the cry to make the world a better, healthier place, one cause at a time. An accomplished international fundraising & events professional adept at leading, training and motivating people, Amy can be all business and understands that engaging participants and increasing peer-to-peer fundraising revenues are equally important. Responsible for the creation and execution of such signature events as the inaugural Weekend to End Breast Cancer and Ride to Conquer Cancer, two of Canada’s largest multi-day fundraising events; Underwear Affair; The Great Camp Adventure and Scrubs in the City benefiting SickKids; reinventing Relay For Life for the Canadian Cancer Society; in addition to implementing all logistics and management for event day. How does Amy recharge her batteries? At home with her husband Eric and sons Spencer and Jack. She attributes family, friends, food, fun and fine wine as the secrets to her great life.



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