Webinar Recording: The P2P Participant Profile

Original Broadcast Date: Wednesday, April 18, 2018

In today’s competitive peer-to-peer event market, data is king. In order to retain participants and attract right-fit corporate partners for your events, it is imperative to know and understand as much as possible about who your participants are.

This one-hour webinar provides a strategic look into the average peer-to-peer participant, rooted in extensive data highlighted throughout the 2018 Peer-to-Peer Professional Forum conference. Catalist’s Brittany Hill and Children’s Miracle Network Hospitals’ Sarah Waters will offer webinar attendees a unique opportunity to take the learnings a step further, including:

  • A deep-dive overview of the average P2P participant persona and supporting data
  • Translation of the participant profile data into strategic insights and actionable steps, driving event recruitment, retention and overall corporate partnership acquisition strategies
  • Guidance on how to apply the same methodologies and strategies to your organization’s specific data, highlighting application examples from Children’s Miracle Network Hospitals

An industry must-attend, this webinar is essential for organizations and nonprofit professionals seeking to differentiate and strengthen their P2P programs and sponsorship acquisition within a data-driven marketplace.

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Webinar: The Social “Secret Weapon”
Peer-to-Peer Fundraisers Need to Talk About!

Date/Time: Tuesday, February 20, 2018 at 2 pm ET

The worst kept “secret” in the nonprofit community is how many charitable organizations are seeing positive and measurable results from low-cost ad campaigns on social networks like Facebook, LinkedIn or Instagram.

Sponsoring, promoting, or boosting your content is a sophisticated way to target the right supporters at the right time with the right call-to-action. Social targeting can deliver an impressive ROI for peer-to-peer fundraisers!

Don’t believe the hype? This webinar will prove it. Through case studies and benchmarking data, we will demonstrate how organizations like yours are using social ads to increase registration, boost corporate sponsorships and attract more attention for your event.

Think you need thousands of dollars to get started? Nope! You’ll learn tactics for organizations with limited budgets, as well as look at successful strategies from larger integrated campaigns.

Join this session with Brian Carney, CEO Blue Sea Philanthropy and Claire Kerr, Director of Digital Philanthropy, FrontStream to learn what business-to-consumer marketers already know: Your online audience can be motivated to take an action in your event by what they see on social networks!

During this webinar you will learn how to:

  • Use social ads to increase registration, boost corporate sponsorships and attract more attention for your event
  • Motivate your audience to take action by leveraging social media
  • Use integrated campaigns to make the most of a limited budget

 

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Webinar: When did DIY and Third Party Events
Become so Important to Hospital Foundations?

Date/Time: Tuesday, January 23, 2018 at 2 pm ET

Please join us for this interactive webinar that will dive deeply into how DIY and 3rd Party fundraising is a key and growing part of income for Hospital Foundations.  Hospital and Healthcare Institutions have unique and deep connections to Grateful Patients and their friends and family. It’s this special connection that provides the fuel to fire passionate people who want to ‘do more but on their terms.’

Join Michael Johnston, President of hjc,  Hillary Freeman, Online Campaign Manager of Children’s Hospital Los Angeles, and Ingrid Gingras, Communications Coordindator for The Otttawa Hospital Foundation share their knowledge, approach and breakthrough thinking on how healthcare institutions can truly leverage the power of DIY and Third Party Events.

This webinar will be presenting the first-of-its-kind survey of healthcare institutions from across North America. It will highlight breakthroughs, failures, opportunities and a shared view of where we are now – and where we should go for DIY and Grateful Patient and 3rd Party P2P fundraising success.

 

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Webinar Recording: P2P Mixtape – How to Make Your P2P Program a Hit

Original Broadcast Date: May 24, 2017

How we share music with others has changed dramatically since the days of the mixtape, but why we share music hasn’t changed a bit. We share because we want to build and strengthen connections with people and open their ears, eyes and hearts to things we believe are worth their time and attention.

At the heart of Peer-to-Peer fundraising (P2P) the very same premise is true. Today, digital platforms have opened limitless (but sometimes overwhelming) opportunities for P2P participants and leaders to inform and engage others in the causes they care about. But like music sharing, the evolution of the digital space has empowered fundraisers to do so in new and exciting ways.

Gain insights from Sue Dalos (Principal Consultant) and Colleen Legge (Sr. Interactive Consultant) from Charity Dynamics’ as they share some of their favorite evolutions in the digital Peer-to-Peer fundraising space to inspire and get you excited about what is possible. Joining them is Jack Matarasso, VP Digital Marketing, from the Crohn’s & Colitis Foundation who will share invaluable insights, tips and tricks for how to become a champion for Peer-to-Peer fundraising innovation inside your organization.

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DIY Fundraising: Its Promise and Perils

Original Broadcast Date: March 28, 2017

Nonprofits across North America are experimenting with ways to inspire their supporters to create their own fundraising campaigns — and are investing in technology and marketing to make it easier for these do-it-yourself fundraisers to succeed.

But recent research by the Peer-to-Peer Professional Forum has found that many nonprofits aren’t making the most prudent strategic decisions when they develop DIY campaigns. As a result, their programs are not reaching their full potential.

Learn how to make the strategic decisions necessary to position your DIY program for success.

During this insightful discussion, you will learn how to:

  • Make the case for your DIY campaign
  • Avoid the four key mistakes that doom many campaigns
  • Identify best practices that will position your campaign for success

Speakers

Christy Haught is the National Manager of Digital and Emerging Fundraising Programs for JDRF, driving its P2P digital fundraising strategies and spearheading the launch of the organization’s re-envisioned DIY fundraising program. Haught, who has 11 years of nonprofit fundraising experience, specializes in digital communications and online fundraising strategy. Prior to joining JDFR, she worked with nonprofit clients such as National MS Society, National Wildlife Foundation, United Cerebral Palsy at Event 360.

David Hessekiel is founder and president of the Peer-to-Peer Professional Forum. Since 2006 the Peer-to-Peer Professional Forum has brought thousands of peer-to-peer fundraising professionals together via its annual conference, workshops and webinars to share best practices and provided them with access to the information they need to raise more for their organizations.

Peter Panepento is co-founder and principal of Turn Two Communications and serves as content director for the Peer-to-Peer Professional Forum. He is the author of the forthcoming P2P Forum publication DIY Peer-to-Peer Fundraising: Its Promise and Perils.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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Double Your P2P Fundraising Results by Telling the Right Stories

Original Broadcast Date: April 11, 2017

Stories raise more than twice as much as statistics alone, according to a Psychology of Giving study out of Stanford.

And your peer-to-peer event emails are the perfect vehicle for telling those stories.

Learn how to get more registrations and donations using storytelling in your peer-to-peer event emails.

You’ll discover the four types of stories that convert into registrations and donations with Mandy O’Neill of ConnectedNonprofit.

Mandy will also give you the proven “storytelling formula” that convinces people to take action – that you can use again and again for consistent results.

Speaker:

Mandy O’Neill, Chief Strategist & Founder for Connected Nonprofit, is a 14-year veteran of using online tools including websites, email, social media, and mobile technologies to build targeted digital relationships for nonprofit organizations and individuals. A veteran of peer-to-peer fundraising, andy speaks, blogs, trains, and provides creative direction for nonprofit organizations to achieve well-defined, high value goals using online tools.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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Setting Strategy In a Peer-to-Peer World

Original Broadcast Date:  December 6, 2016

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In a networked world, setting fundraising strategy has become more dynamic than ever – the environment changes rapidly, and the techniques and messages that worked even a year ago have already lost their impact. Add on to that organizational goals that seem to increase every year – along with budgets that only get tighter and tighter – and the amount of change and flexibility we all need to muster can be daunting, not to mention exhausting.

Join Plenty co-leaders Jennifer Mulholland and Jeff Shuck along with Project AWARE’s Tiffany Leite for a discussion about strategy, leadership, and change in a peer-to-peer world.

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It’s A Mobile World: Increasing P2P Revenue Thru Apps

Original Broadcast Date: November 16, 2016

kidney-walk-mobileP2P fundraisers want to engage with your organization when they want, where ever they are, and on their terms, but how do you know what those terms are? There is a lot of information available but it can be challenging to make sense of it all. In this webinar you will hear about current industry benchmarks for both Facebook and Mobile Fundraising Apps and learn how having a presence on these two channels can exponentially grow your event revenues.

Speakers:

  • Deanna Bucciarelli, Senior National Walk Manager at the National Kidney Foundation
  • Sue Dalos, Principal Consultant Charity Dynamics

In this session you will learn:

  • How providing both a Facebook and Mobile Fundraising experience, can result in significant growth in P2P fundraising and engagement
  • Current industry adoption rates, participant insights and revenue, by event type, being generated via Facebook and Mobile Fundraising Apps
  • How you can use Facebook Analytics and Google Analytics to track performance of Facebook and Mobile Fundraising Apps to gain deeper insights into your own participant experience

 

Watch now!

Download presentation here

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The social “secret weapon” peer-to-peer fundraisers need to talk about!

Original Broadcast Date: September 27, 2016

One of the worst kept secrets in the nonprofit community is how many charitable organizations are seeing positive and measurable results from ad campaigns on social networks like Facebook or Instagram. Sponsoring, promoting and boosting your call-to-action is a sophisticated way to reach the right supporters at the right time.

This tactic is an especially powerful way to reach new participride-dont-hideants for a peer-to-peer event or challenge.

Think you need thousands of dollars to get started? Not so! Join this fun and fast-paced webinar where we’ll dive into real life examples showing how Canadian Mental Health Association BC’s national ‘Ride Don’t Hide’ campaign used Facebook advertising tactics to encourage participation in their event.

You’ll see tactics for organizations with limited budgets, as well as examine successful strategies from larger integrated campaigns.

Speakers:

  • Colin Edington, National Manager, Ride Don’t Hide, Canadian Mental Health Association BC
  • Claire Kerr, Director of Digital Philanthropy, FrontStream

In this session you will learn:

  • How to build a meaningful supporter profile for your organization
  • How social ads target your ideal participants and donors
  • How your organization can get started with your first campaign

Watch now!

Download presentation here

 

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Master Class: Retaining Your P2P Fundraisers

DATE/TIME: JULY 13, 2016 >> 1:30 PM – 2:30 PM ET

Concept of creating ideas and achievement symbol of aspiration success as two hands holding a group of connected gears shaped as a human head and an open lightbulb as an icon of imagination and innovation.

Eager to boost your peer-to-peer program’s performance? There are many factors, of course, but one key factor is retention! You work hard to acquire new participants, but it can be hard to keep them involved. Donna Wilkins, CEO and Founder of Charity Dynamics will share a tactical guide to participant retention. Hint: It starts before they even cross the finish line.

Join us and learn these essential retention actions:

  • How to use persona targets to engage participants
  • When multi-channel messaging is essential
  • Which resources you will need
  • The importance of the tie between engagement and retention

You will receive:

  • Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
  • The opportunity to ask questions of the presenter (live attendees only)
  • A download of the PowerPoint presentation that accompanies this webinar

PRICE: $99

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