Webinar Recording: Coaching for Impact

Original Broadcast Date: December 5, 2018

An effective email coaching program is critical to the fundraising success of your participants – and we’ve got the data to prove just how much of a difference it makes. We’ve reviewed the impact that receiving coaching emails make for some of the nation’s largest event programs and we’re ready to share what we’ve learned. We’ll cover the impact that compelling coaching makes on participants updating personal pages, sending emails, making personal donations and how that translates into rockstar fundraisers! Finally we will dig into strategies for making sure participants sign-up for and stay on your email list so they can receive effective coaching throughout the event season.

· Learning Objectives:

o What the data tells us about the impact of receiving coaching emails

o Strategies on how to communicate with your participants so they know what you expect of them

o How to leverage your digital tools to maximize email deliverability

 

Speakers:

Amy Starnes, Director, Digital Fundraising, Best Friends Animal Society
Colleen Legge, Principal Consultant, Charity Dynamics

 

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Recruitment with Jillian Stewart

A Peer-to-Peer Fundraising Office Hours Webinar

Wednesday, January 30, at 1:30 p.m. EST

Join us for the inaugural edition of Office Hours, highly-interactive quarterly webinars in which a peer-to-peer fundraising expert shares a short presentation on the topic of the day and then spends the bulk of the hour answering your questions.

Recruiting valuable peer-to-peer fundraising program participants will be the focus of our first Office Hours session led by Jillian Stewart, the founder and CEO of Peerworks Consulting.

Are you having trouble hitting recruitment targets for your P2P program? Or are you curious how to take your participation numbers to a whole new level? Then bring your questions (and your curiosity!) to this session.

Jillian will kick-off the hour sharing a few models that her consultancy uses to diagnose recruitment issues. Then, she will spend the rest of the time answering your most burning (and maybe even wacky?!) recruitment questions.

Bonus: All participants will receive a valuable tip sheet on recruitment techniques you can put to work for your program.

 

PRICE: $99 or free for Peer-to-Peer Professional Forum members

 

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Speaker Profile:


In 2001, Jillian found her passion for events and peer-to-peer (P2P) fundraising when she registered for the Alaska AIDSVaccine Ride…a 6-day cycle tour through Alaska that raised money for AIDS vaccine research. Soon after the event, she began working for Pallotta TeamWorks–the producer of the AIDSRide series (and many others.)

Then, in 2003, she continued her career in P2P fundraising at Event 360 where she had the opportunity to optimise the revenue performance for top charity events and peer-to-peer programs in the US.

In 2012, she found it was time to leave Event 360 and spread her wings in Europe to help non-profits achieve the benefits and revenue that P2P programs have brought to the USA. She was hired by Emolife Events & Consultancy as their Director of Marketing and Fundraising to train their staff working in the Netherlands, Belgium and Italy and help them optimise the revenue and impact of the events they produced.

In 2014, Jillian started Peerworks Consulting–an international peer-to-peer fundraising consultancy based in Amsterdam which specialises in building passionate and dedicated fundraising communities. Together with her colleagues, she works to spread their love for peer-to-peer fundraising all over the world.

When not at work, you can usually find Jillian out hiking with her dog Benny…and possibly hugging a tree or two.

More information about Peerworks services can be found at peerworksconsulting.com.

 

 

PRICE: $99 or free for Peer-to-Peer Professional Forum members

 

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Webinar Recording: Streaming for Good

Original Broadcast Date: November 29, 2018

 

Nonprofit supporters are streaming and have already raised over $75 million through Twitch alone. So, what’s your streaming strategy?

In this session you’ll learn:

  • How to get starting with streaming for your peer-to-peer event
  • Technology that you need to support streaming for your event
  • Ways that your peer-to-peer event can use streaming, even outside of gaming
  • The impact of streaming on fundraising dollars

 

 

Speakers:

Mike Kinney, Managing Director, Digital Fundraising, Children’s Miracle Network Hospitals
Matt Clark, Senior Account Manager, DonorDrive

 

 

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Increase Your Retention Rates With Better Event Experiences

Date/Time: Wednesday, December 18 at 2 pm ET

It’s hard to attract people to take part in your peer-to-peer fundraising campaigns.

It’s even harder to keep them coming back.

But it can be done if you create events that stand out and make your participants feel special.

Join us on Tuesday, December 18 to hear from leaders at Autism Speaks and the March of Dimes who will share field-proven techniques for creating experiences that resonate with supporters.

Both organizations have created robust processes for evaluating their events and making ongoing adjustments to increase retention rates and revenue.

In this special, one-hour webinar, you’ll learn to:

  • Understand your participants in order to make event changes that matter to them
  • Improve audience satisfaction
  • Use the event experience to help bolster revenue and increase retention rates

Speakers:

Jennifer Sorenson, National Walk Director, Autism Speaks
Abby LacKamp, Regional Director of Event Fundraising, March of Dimes

 

PRICE: $99 or free for Peer-to-Peer Professional Forum members

 

Register Now - Orange

 


About the Speakers

Jennifer Sorenson 

Jennifer Sorenson is Autism Speaks’ National Walk Director, where she is working to grow revenues for one of the nation’s largest walk campaigns.

Sorenson began her development career at the Colorado Chapter of the March of Dimes as the front-line fundraiser responsible for a $1 million walk and portfolio of special events. She spent several years managing national and regional partners, recruiting successful volunteer event chairs, and working to expand the corporate and family team support in the Colorado/Wyoming Chapter.

Jennifer later joined the national March for Babies team, where she managed 65 walks that raised $14 million annually. In this role, Jennifer spearheaded a national grassroots fundraising campaign, developed tools and resources to streamline operational processes and expanded on national service partnerships to increase walk revenues.

In 2015, she earned her PhD in Nonprofit Management, focusing her research on the impact of millennial attitudes on the nonprofit sector.

 

***

Abby LacKamp

Abby LacKamp has been with March of Dimes for more than 10 years. In her current role, she works with staff and volunteers across the country as Regional Director of Event Fundraising, where she helps to oversee the March of Dimes Peer to Peer program, March for Babies, as well as the nursing testimonial, and a culinary gala program.  

She previously served as a National Director of March for Babies, a Regional Director of Fundraising in the West Region, State Director of March for Babies for the Greater Kansas and the Colorado Chapters, as well as a Community Director in the Greater Kansas City Division. 


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Webinar Recording: Partner Like the Pros!
Tips & Strategies for Amazing Corporate Partnerships

Original Broadcast Date: October 11, 2018

Ever wondered how some fundraisers nail corporate partnerships again and again? Now’s your chance to learn how they do it.

Join us as we explore the ins and outs of combining amazing corporate partnerships with peer-to-peer fundraising! You’ll learn strategies that will help you identify potential partners, work with them to boost registrations and participation, and more.

The best part? These strategies will come straight from real-life fundraisers who have a history of partnering with companies for their own peer-to-peer events. Brigitte Schonfeld Assistant Director of Special Events for Junior Achievement of New York and Bri Croye, Development and Events Manager for Junior Achievement of Arizona will share their experiences with corporate partnerships at their Bowl-A-Thons. If you’re interested in building relationships with corporate partners for your next event, this is a don’t-miss webinar!

Speakers:

Jennifer Mansfield, Vice President of Customer Experience
Brigitte Schonfeld, Assistant Director of Special Events for Junior Achievement of New York
Bri Croye, Development and Events Manager for Junior Achievement of Arizona

 

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Webinar Recording: Leveraging Corporate Partnerships to
Multiply the Impact of #GivingTuesday Fundraisers

Original Broadcast Date: September 13, 2018

#GivingTuesday is now one of the largest global days of giving, with over $300 million donated to hundreds of nonprofits last year and projections of even larger participation in 2018. How can Peer-to-Peer programs and fundraisers tap into this annual giving day to boost their organization’s holiday giving season?

Cause Marketing expert, Michele Egan of For Momentum, will lead a robust discussion on engaging corporate partners and using the latest technology to multiply your organization’s #GivingTuesday fundraising efforts. Joining the conversation will be Shannon Malloy, Development and Operations Manager, Cure JM and Nick McWherter, Enterprise Success Manager, CrowdRise.

Last year Cure JM raised well over $500,000 by participating in the Crowdrise Newman’s Own Holiday Challenge. And, they’ve earned a top prize the past 3 years! Crowdrise by GoFundMe has perfected an incredible holiday challenge platform making it simple for donors to give and multiply their individual dollars with a generous corporate match from Newman’s Own.

Participants can expect to:

  • · Learn how to leverage corporate partnerships in your #GivingTuesday campaign to multiply your end-of-year giving efforts
  • · Gain a deeper understanding of the technology platforms and elements that can simplify and make for a successful giving day
  • · Receive first-hand accounts of how to build participation and enthusiasm for your #GivingTuesday campaign – and boost your results!

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Webinar Recording: Generation Z – P2P Fundraising’s Next Frontier

Original Broadcast Date: August 16, 2018

Move over, millennials. A new generation is entering adulthood and is about to put its own unique stamp on peer-to-peer fundraising. 

Generation Z — the moniker used to describe the generation of people born between the mid 1990s and mid 2000s — is starting to enter the work force in big numbers. And many Get Zers are distinctly different than the millennials who precede them.

Born during the explosion of the Internet, it is the first generation to have fully access to online and mobile tools during childhood and is now coming of age during a time of intense polarization and division.

Nonprofits that are looking to grow and adapt successful peer-to-peer programs are grappling with how to engage this new generation — and we’ve assembled an expert panel that will help demystify and shed light on what makes them tick.

Listen in to learn:

  • What Generation Z members value — and how they prefer to communicate;
  • Lessons from successful P2P programs that appeal to college-aged participants and have adapted their practices to connect with this new generation;
  • Examples of how companies and other brands are connecting with Generation Z — and what P2P fundraisers can learn from these examples.

Speakers:

Elyse Meardon is managing director of strategic partnerships and Dance Marathon at Children’s Miracle Network Hospitals — where she oversees all revenue and strategic development for the organization’s signature Dance Marathon program. Dance Marathon raised nearly $39 million in 2017, an increase of roughly $6.3 million from 2016 — mostly through working with Generation Z supporters who organized and collected donations at 310 college-based events.

 

Bill Carter is a founding partner of Fuse, a full-service agency that connects brands to Gen Z and Millennials. In the mid-1990’s, Fuse was the first marketing agency to specialize in action sports including skateboarding, snowboarding, and surfing – and led early adopter brands like Pepsi’s Mountain Dew to the action sports strategy that it still implements today. Bill has guided Fuse’s evolution from sports agency to the leading Gen Z and Millennial full-service agency, and today works with Pepsi, Amazon, Zipcar, and others. Fuse has also worked with more than two dozen nonprofits, including the Adobe Foundation, Bystander Revolution, and USA Swimming.

 

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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Webinar Recording: Team Captain Confidential: Insights from a P2P Fundraising All-Star

Original Broadcast Date: June 20, 2018

Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns.

An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them the encouragement and resources they need to succeed. To help your nonprofit meet this challenge, we’ve enlisted one of North America’s best team captains to offer his advice on how to identify and empower all-star captains.

Chris McPhee — the 2018 Cash, Sweat & Tears Award winner — leads a cycling team that has raised nearly $700,000 for the Princess Margaret Cancer Foundation in Toronto. Through his efforts, he has grown the team from a small group of 10 riders who raised about $25,000 annually to a thriving squad of 50 that raised more than $130,000 in 2017.

During this exclusive webinar, Chris will share the secrets behind his success — and discuss how the Princess Margaret Cancer Center has provided the resources and support needed to help him grow his team. Join us to learn:

    • How your organization can provide tools and resources to help team captains succeed.
    • The strategies Chris McPhee uses to build team unity and inspire them to raise money year round.
    • How Princess Margaret Cancer Center works with McPhee to encourage other captains to go above and beyond for the organization.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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Team Captain Confidential: Insights from a P2P Fundraising All-Star

Date/Time: Wednesday, June 20 at 2 pm ET

Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns.

An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them the encouragement and resources they need to succeed. To help your nonprofit meet this challenge, we’ve enlisted one of North America’s best team captains to offer his advice on how to identify and empower all-star captains.

Chris McPhee — the 2018 Cash, Sweat & Tears Award winner — leads a cycling team that has raised nearly $700,000 for the Princess Margaret Cancer Foundation in Toronto. Through his efforts, he has grown the team from a small group of 10 riders who raised about $25,000 annually to a thriving squad of 50 that raised more than $130,000 in 2017.

During this exclusive webinar, Chris will share the secrets behind his success — and discuss how the Princess Margaret Cancer Center has provided the resources and support needed to help him grow his team. Join us on June 20 to learn:

  • How your organization can provide tools and resources to help team captains succeed.
  • The strategies Chris McPhee uses to build team unity and inspire them to raise money year round.
  • How Princess Margaret Cancer Center works with McPhee to encourage other captains to go above and beyond for the organization.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

 

Register Now - Orange

 


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Engage with New (& Future) Generations of Fundraisers & Donors Through Livestreams

Original Broadcast Date: Wednesday, May 16, 2018

Livestream fundraising is one of the fastest growing segments in the charitable market. This next generation fundraising and engagement tool has the power to raise thousands to millions in a matter of hours and days.

The power of live fundraising strategies and engagement is seen using gaming, music, art, celebrity, food and even the telethons you see on TV, which now have streaming components.  Sites including Twitch, Youtube, Facebook Live, Mixer & Twitter have given way to powerful opportunities for new fundraising activation to enhance and expand your current programs.

Learn how to activate and expand your current programs through livestream strategies with Tiltify CEO Michael Wasserman. Hear firsthand the strategies, tips and pitfalls of creating a livestream program (inside and outside of your organization) with St Jude Children’s Research Hospital’s Zach Whitten, pioneer of the organization’s successful “Play Live” program.

 

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