Webinar: P2P Mixtape – How to Make Your P2P Program a Hit

Original Broadcast Date: May 24, 2017

How we share music with others has changed dramatically since the days of the mixtape, but why we share music hasn’t changed a bit. We share because we want to build and strengthen connections with people and open their ears, eyes and hearts to things we believe are worth their time and attention.

At the heart of Peer-to-Peer fundraising (P2P) the very same premise is true. Today, digital platforms have opened limitless (but sometimes overwhelming) opportunities for P2P participants and leaders to inform and engage others in the causes they care about. But like music sharing, the evolution of the digital space has empowered fundraisers to do so in new and exciting ways.

Gain insights from Sue Dalos (Principal Consultant) and Colleen Legge (Sr. Interactive Consultant) from Charity Dynamics’ as they share some of their favorite evolutions in the digital Peer-to-Peer fundraising space to inspire and get you excited about what is possible. Joining them is Jack Matarasso, VP Digital Marketing, from the Crohn’s & Colitis Foundation who will share invaluable insights, tips and tricks for how to become a champion for Peer-to-Peer fundraising innovation inside your organization.

Order Now

Free thanks to sponsorship by


DIY Fundraising: Its Promise and Perils

Original Broadcast Date: March 28, 2017

Nonprofits across North America are experimenting with ways to inspire their supporters to create their own fundraising campaigns — and are investing in technology and marketing to make it easier for these do-it-yourself fundraisers to succeed.

But recent research by the Peer-to-Peer Professional Forum has found that many nonprofits aren’t making the most prudent strategic decisions when they develop DIY campaigns. As a result, their programs are not reaching their full potential.

Learn how to make the strategic decisions necessary to position your DIY program for success.

During this insightful discussion, you will learn how to:

  • Make the case for your DIY campaign
  • Avoid the four key mistakes that doom many campaigns
  • Identify best practices that will position your campaign for success

Speakers

Christy Haught is the National Manager of Digital and Emerging Fundraising Programs for JDRF, driving its P2P digital fundraising strategies and spearheading the launch of the organization’s re-envisioned DIY fundraising program. Haught, who has 11 years of nonprofit fundraising experience, specializes in digital communications and online fundraising strategy. Prior to joining JDFR, she worked with nonprofit clients such as National MS Society, National Wildlife Foundation, United Cerebral Palsy at Event 360.

David Hessekiel is founder and president of the Peer-to-Peer Professional Forum. Since 2006 the Peer-to-Peer Professional Forum has brought thousands of peer-to-peer fundraising professionals together via its annual conference, workshops and webinars to share best practices and provided them with access to the information they need to raise more for their organizations.

Peter Panepento is co-founder and principal of Turn Two Communications and serves as content director for the Peer-to-Peer Professional Forum. He is the author of the forthcoming P2P Forum publication DIY Peer-to-Peer Fundraising: Its Promise and Perils.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

Order Now

Double Your P2P Fundraising Results by Telling the Right Stories

Original Broadcast Date: April 11, 2017

Stories raise more than twice as much as statistics alone, according to a Psychology of Giving study out of Stanford.

And your peer-to-peer event emails are the perfect vehicle for telling those stories.

Learn how to get more registrations and donations using storytelling in your peer-to-peer event emails.

You’ll discover the four types of stories that convert into registrations and donations with Mandy O’Neill of ConnectedNonprofit.

Mandy will also give you the proven “storytelling formula” that convinces people to take action – that you can use again and again for consistent results.

Speaker:

Mandy O’Neill, Chief Strategist & Founder for Connected Nonprofit, is a 14-year veteran of using online tools including websites, email, social media, and mobile technologies to build targeted digital relationships for nonprofit organizations and individuals. A veteran of peer-to-peer fundraising, andy speaks, blogs, trains, and provides creative direction for nonprofit organizations to achieve well-defined, high value goals using online tools.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

Order Now

Setting Strategy In a Peer-to-Peer World

Original Broadcast Date:  December 6, 2016

projectaware

In a networked world, setting fundraising strategy has become more dynamic than ever – the environment changes rapidly, and the techniques and messages that worked even a year ago have already lost their impact. Add on to that organizational goals that seem to increase every year – along with budgets that only get tighter and tighter – and the amount of change and flexibility we all need to muster can be daunting, not to mention exhausting.

Join Plenty co-leaders Jennifer Mulholland and Jeff Shuck along with Project AWARE’s Tiffany Leite for a discussion about strategy, leadership, and change in a peer-to-peer world.

Order Now

Free thanks to sponsorship by

Plenty logo - high quality no tagline

It’s A Mobile World: Increasing P2P Revenue Thru Apps

Original Broadcast Date: November 16, 2016

kidney-walk-mobileP2P fundraisers want to engage with your organization when they want, where ever they are, and on their terms, but how do you know what those terms are? There is a lot of information available but it can be challenging to make sense of it all. In this webinar you will hear about current industry benchmarks for both Facebook and Mobile Fundraising Apps and learn how having a presence on these two channels can exponentially grow your event revenues.

Speakers:

  • Deanna Bucciarelli, Senior National Walk Manager at the National Kidney Foundation
  • Sue Dalos, Principal Consultant Charity Dynamics

In this session you will learn:

  • How providing both a Facebook and Mobile Fundraising experience, can result in significant growth in P2P fundraising and engagement
  • Current industry adoption rates, participant insights and revenue, by event type, being generated via Facebook and Mobile Fundraising Apps
  • How you can use Facebook Analytics and Google Analytics to track performance of Facebook and Mobile Fundraising Apps to gain deeper insights into your own participant experience

 

Watch now!

Download presentation here

Free thanks to sponsorship from

CharityDynamicsLogo_CMYK_Large

The social “secret weapon” peer-to-peer fundraisers need to talk about!

Original Broadcast Date: September 27, 2016

One of the worst kept secrets in the nonprofit community is how many charitable organizations are seeing positive and measurable results from ad campaigns on social networks like Facebook or Instagram. Sponsoring, promoting and boosting your call-to-action is a sophisticated way to reach the right supporters at the right time.

This tactic is an especially powerful way to reach new participride-dont-hideants for a peer-to-peer event or challenge.

Think you need thousands of dollars to get started? Not so! Join this fun and fast-paced webinar where we’ll dive into real life examples showing how Canadian Mental Health Association BC’s national ‘Ride Don’t Hide’ campaign used Facebook advertising tactics to encourage participation in their event.

You’ll see tactics for organizations with limited budgets, as well as examine successful strategies from larger integrated campaigns.

Speakers:

  • Colin Edington, National Manager, Ride Don’t Hide, Canadian Mental Health Association BC
  • Claire Kerr, Director of Digital Philanthropy, FrontStream

In this session you will learn:

  • How to build a meaningful supporter profile for your organization
  • How social ads target your ideal participants and donors
  • How your organization can get started with your first campaign

Watch now!

Download presentation here

 

Free thanks to sponsorship from

FrontStream Logo with tagline TM

Master Class: Retaining Your P2P Fundraisers

DATE/TIME: JULY 13, 2016 >> 1:30 PM – 2:30 PM ET

Concept of creating ideas and achievement symbol of aspiration success as two hands holding a group of connected gears shaped as a human head and an open lightbulb as an icon of imagination and innovation.

Eager to boost your peer-to-peer program’s performance? There are many factors, of course, but one key factor is retention! You work hard to acquire new participants, but it can be hard to keep them involved. Donna Wilkins, CEO and Founder of Charity Dynamics will share a tactical guide to participant retention. Hint: It starts before they even cross the finish line.

Join us and learn these essential retention actions:

  • How to use persona targets to engage participants
  • When multi-channel messaging is essential
  • Which resources you will need
  • The importance of the tie between engagement and retention

You will receive:

  • Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
  • The opportunity to ask questions of the presenter (live attendees only)
  • A download of the PowerPoint presentation that accompanies this webinar

PRICE: $99

Presented ByCharityDynamicsLogo_CMYK_Large

register_webinar

By taking part in this webinar you are confirming that you would like to receive periodic emails from us with the latest in peer-to-peer fundraising. You may unsubscribe if you no longer wish to receive our emails.

A Recipe for Independent Fundraising Success: Lessons Learned from National Cupcake Day


Original Broadcast Date: June 10, 2016
curbside
National Cupcake Day™ is the first-ever, coordinated – collaborative Canadian event to support local shelters, SPCAs, and Humane Societies.  Held every February this event has grown exponentially year after year. Learn how SPCAs and Humane Societies joined together to launch this unique national fundraising campaign.

 

OSPCAJoin Marc Ralsky, Director or Community and Donor Development and Caitlin Nicholls, Senior Manager, Integrated Direct Response from the OSPCA to discover the secret ingredients they used to bake up a campaign that increases awareness, grows the supporter base and raises more money for all of their organizations.

 

 

You Will Learn:

  • About the collaborative process of leveraging an existing fundraising campaign and rolling it out nationwide
  • How to engage, enable and mobilize supporters to “DIY” fundraise on your behalf
  • The insights and impact of hundreds of supporters registering, baking and most importantly fundraising to help Canada’s most vulnerable animals

Watch now!
 

Free thanks to sponsorship by

Blackbaud.Tag

Learn the Secrets of Canada’s Fastest-Growing P2P Campaign

Original Broadcast Date: April 13, 2016

For Blue Sea Philanthropy, successful P2P fundraising campaigns aren’t about money. They are about community.


Coldest Night Logo

Successful campaigns do more than raise money — they bring people together around a shared experience to advance an important cause. This approach has helped Blue Sea Philanthropy’s Coldest Night of the Year campaign become Canada’s fastest-growing P2P fundraising campaign. According to P2P Fundraising Canada’s first-ever survey of Canada’s largest P2P campaigns, Coldest Night saw its fundraising revenue increase by a whopping 62 percent to more than $2.5 million in 2014. And that rapid growth has continued. Blue Sea estimates the final tally for its recently completed 2016 Coldest Night will be more than $3.85 million.

Listen in on an exclusive conversation with Blue Sea CEO Brain Carney, who will share how his organization has built a campaign that offers a great model for Canadian charities of all sizes.

You will learn how to:

  • Develop multi-city campaigns that engage local communities and promote learning across organizations.
  • Build corporate partnerships across multiple communities.
  • Create unique experiences that delight participants and inspire them to come back again and again.

About the Speaker:

Brian Carney is chief executive officer of Blue Sea Philanthropy in Kitchener, Ontario. Since 2010, Blue Sea, a registered Canadian charity, has helped more than 300 organizations raise more than $10 million through events such as Coldest Night of the Year and The Ride for Refuge.

By taking part in this webinar recording you are confirming that you would like to receive periodic emails from us with the latest in peer-to-peer fundraising. You may unsubscribe if you no longer wish to receive our emails.

Watch now!

Download presentation here

Gifts Don’t Motivate Fundraisers

Original Broadcast Date: February 9, 2016

Do you find that hard to swallow? Do you flat out disagree? Join Katrina VanHuss, Turnkey CEO, on February 9th as she discusses this hot topic with Taly Fantini, Director of National Signature Events for ALS, and Otis Fulton, Turnkey psychologist.

The idea that gifts motivate fundraising is like the idea that the earth is flat, because that is the way it looks. Dig into that idea and you find out not only that it isn’t true, but that an understanding of why it isn’t empowers you as a p2p fundraiser in crazy ways!

We’ll talk in more depth about the psychology of why that is, and show you statistics which prove the concept.

This webinar recording will help you:

  • Gain insights into the mindset and tendencies of the volunteer fundraiser
  • Learn how to avoid falling into market relationships and foster social relationships
  • Understand the counter-intuitive data results you might get
  • Get tips on how to install affinity in your fundraisers
  • Plan how to move even zero dollar fundraisers into action using these principles

Free thanks to sponsorship by

Turnkey_logo_solid_green_tagline_Final1

Speakers:

Katrina VanHuss has been installing passion in volunteer fundraisers since 1989. She works with the likes of ALS, JDRF, The Leukemia & Lymphoma Society and the Alzheimer’s Association, using human behavioral tendencies to create attachment and high fundraising in volunteers. She is a recognized leader in the field of Peer to Peer Fundraising and is a sought after speaker on this topic.

Taly Fantini has been in the development field for more than 15 years. Specializing in Special Event and Peer to Peer fundraising, she has worked with JDRF, the American Heart Association, ALF, The Leukemia & Lymphoma Society and now leads national special event initiatives at the ALS Association as the Director of National of Signature Events.

Otis Fulton has spent the last 20 years using his background in psychology working primarily with multi-national education companies. For ten years, he was the SVP for Government Relations for MetaMetrics, Inc., a psychometric R&D company in Research Triangle, North Carolina. He has been a consultant since 2010. In addition to Turnkey, his current clients include Pearson Education and CogniSens, Inc., a “human potentials” firm affiliated with the University of Montreal.

By taking part in this webinar recording you are confirming that you would like to receive periodic emails from us with the latest in peer-to-peer fundraising. You may unsubscribe if you no longer wish to receive our emails.

Watch now!

Download presentation here