Creating a Successful GivingTuesday P2P Campaign

Wednesday, January 29 at 2 p.m. ETat 2:00 pm ET

 

GivingTuesday – the massive one-day effort to encourage people to give to charity – has become an annual phenomenon.

In 2018, more than 3.6 million people gave more than $400 million to U.S. nonprofits. And the 2019 campaign is expected to exceed those lofty numbers.

Even better, a growing number of nonprofits are incorporating GivingTuesday into their peer-to-peer programs. Camp Kesem, for instance, has raised millions through its annual GivingTuesday peer-to-peer campaign – and has set a $2 million goal for its 2019 effort.

Join us on Wednesday, Jan. 29, at 2 p.m. to learn how to build your 2020 GivingTuesday campaign from leading experts, including:

  • Cristin O’Leary Jones, senior director of development and chapter fundraising for Camp Kesem, where she manages the organization’s successful GivingTuesday campaign.
  • Woodrow Rosenbaum, data lead for GivingTuesday, who works with dozens of donation processors to evaluate donor behaviors and determine the best ways to encourage individual giving

 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

 

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Webinar Recording: Build a Successful DIY Program From Scratch

Original Broadcast Date: November 21, 2019

Holland Bloorview Kids Rehabilitation Hospital Foundation did not have a formal peer-to-peer fundraising program prior to launching its start-up do-it-yourself campaign, Capes for Kids, in 2017.

But even with a modest program budget and a limited staff, the hospital has been able to build Capes for Kids into a highly successful campaign.

Now in its fourth year, Capes for Kids has raised $1.7 million for the hospital — and it has helped build important connections with new donors and corporate supporters.

Sarah Barker, vice president of public engagement for Holland Bloorview Rehabilitation Hospital Foundation, will share how her organization has been able to create and sustain a successful DIY campaign from scratch.

You’ll learn how to:

  • Build powerful relationships with companies that are looking to support good causes;
  • Create effective, highly-engaging DIY marketing on a limited budget;
  • Establish ongoing relationships with DIY fundraisers and their donors.

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

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Office Hours Webinar Recording: Boost Fundraising Activation 10% with These Proven Digital Strategies

Original Broadcast Date: July 9, 2019


Learn from fundraiser activation strategies directly from one of the peer-to-peer fundraising world’s top experts.

Mandy O’Neill, chief strategist for Connected NonProfit, will take your questions during the latest in a series of Office Hours webinars.

These highly-interactive quarterly sessions put you directly in touch with peer-to-peer fundraising experts who share a short presentation on a highly engaging topic and then spend the bulk of the hour answering your questions.

Speaker Profile:
Mandy O’Neill, chief strategist of Connected NonProfit
Mandy creates tools and shares insider secrets that give you confidence that you’re doing the right marketing at the right time to hit your event revenue goals.

Her specialty?

She takes the pain and mystery out of participant recruitment and retention for peer to peer fundraising events so you’re not “starting over” every year to recruit for your events.

Mandy’s approach is backed by science and testing, so you get the “aha” of why it works and can use her proven data to help sell your ideas internally too. Her refreshing tips on online marketing have been featured in Forbes, Public Affairs Council, Boost Blog Traffic, and the Peer-to-Peer Professional Forum.

Get free cheat sheets and tips from Mandy at www.mandyoneill.net

PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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Webinar Recording: Creating a DIY Complement to a Signature Program

Original Broadcast Date: June 20, 2019

The growth of Covenant House’s signature Sleep Out program was being limited by the physical need to host the events at Covenant House sites and high fundraising minimums. With the creation of Sleep Out America, a DIY version of the program, the group found itself with an acquisition and fundraising success! Get the story of how to accomplish this from Covenant House’s Colleen Veldt and Ashley Larkin from the DonorDrive team.

In this webinar, you’ll learn more about Covenant House’s path to:

  • Eliminate barriers to entry with a DIY program
  • Maintain a high impact and engagement with the cause
  • Define the success of their program
  • Lessons learned along the way

 

 

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Webinar Recording – Success Strategies: North America’s Fastest-Growing P2P Campaigns

Original Broadcast Date: June 13, 2019

Peer-to-peer campaigns throughout the United States and Canada saw strong results in 2018, according to the annual P2P Fundraising Thirty survey.

But for a select group of organizations, revenues have been growing at a particularly robust rate.

Children’s Miracle Network Hospitals’ Dance Marathon and Extra Life campaigns, Memorial Sloan Kettering Cancer Center’s Cycle for Survival, and SickKids Foundation’s GetLoud have been posting extraordinary results — and are expecting to continue to post strong revenue growth in 2019 and beyond.

How do they do it?

Join us on Thursday, June 13, for an opportunity to learn the answer to this question from the people behind these programs.

We’ve assembled an all-star team of P2P fundraising professionals to discuss the strategies and tactics that have helped them generate robust revenue growth. They’ll share their secrets — and take questions on how you can replicate their success at your organization.

Speakers

Nancy Jordan is associate director of events for the SickKids Foundation, which in 2018 debuted a new program, SickKids GetLoud. The program raised $2.3 million in its first year — making it the youngest program in either Canada or the U.S. to make the P2P Thirty list.

Katie Klein is director of fundraising events for Memorial Sloan Kettering Cancer Center. There, she leads its fast-growing Cycle for Survival series, which increased revenues by nearly 15 percent to $39 million in 2018 — and recently closed its 2019 campaign with record revenues of $42 million.

Elyse Meardon is vice president of revenue for Children’s Miracle Network Hospitals, which boasted two of the five fastest-growing large programs in the U.S. in 2018. Elyse oversees its Dance Marathon program, which raised $43.5 million — up nearly 12 percent. Another program, Extra Life, vaulted onto the top 30 for the first time in 2018 after posting a revenue increase of 24.2 percent 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members.

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Success Strategies: North America’s Fastest-Growing P2P Campaigns

Webinar Date: Thursday, June 13, at 2 p.m. EDT

Peer-to-peer campaigns throughout the United States and Canada saw strong results in 2018, according to the annual P2P Fundraising Thirty survey.

But for a select group of organizations, revenues have been growing at a particularly robust rate.

Children’s Miracle Network Hospitals’ Dance Marathon and Extra Life campaigns, Memorial Sloan Kettering Cancer Center’s Cycle for Survival, and SickKids Foundation’s GetLoud have been posting extraordinary results — and are expecting to continue to post strong revenue growth in 2019 and beyond.

How do they do it?

Join us on Thursday, June 13, for an opportunity to learn the answer to this question from the people behind these programs.

We’ve assembled an all-star team of P2P fundraising professionals to discuss the strategies and tactics that have helped them generate robust revenue growth. They’ll share their secrets — and take questions on how you can replicate their success at your organization.

Speakers

Nancy Jordan is associate director of events for the SickKids Foundation, which in 2018 debuted a new program, SickKids GetLoud. The program raised $2.3 million in its first year — making it the youngest program in either Canada or the U.S. to make the P2P Thirty list.

Katie Klein is director of fundraising events for Memorial Sloan Kettering Cancer Center. There, she leads its fast-growing Cycle for Survival series, which increased revenues by nearly 15 percent to $39 million in 2018 — and recently closed its 2019 campaign with record revenues of $42 million.

Elyse Meardon is vice president of revenue for Children’s Miracle Network Hospitals, which boasted two of the five fastest-growing large programs in the U.S. in 2018. Elyse oversees its Dance Marathon program, which raised $43.5 million — up nearly 12 percent. Another program, Extra Life, vaulted onto the top 30 for the first time in 2018 after posting a revenue increase of 24.2 percent 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members.

Register Now - Orange


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Webinar Recording: Revolutionize Your P2P Fundraising with Corporate Matching Gifts: A Conversation with LLS

Original Broadcast Date: April 17, 2019

Matching corporate gifts are an often overlooked opportunity to exponentially increase revenue raised in peer-to-peer fundraising events. In this webinar, you’ll get a broad overview of the different types of corporate philanthropy followed by a deep dive on the mechanics of matching gifts. Learn more about effective ways to market matching gifts to donors and how to successfully integrate matching gifts into your peer-to-peer fundraising events.

You’ll also hear from Leukemia and Lymphoma Society’s Christopher Reilly about how LLS increased their revenue by $1MM+ in their first year by leveraging matching gifts.

Learning Objectives:

  • Understand matching gifts and the process for requesting them
  • Collect effective strategies for marketing matching gifts to donors
  • Learn how to successfully incorporate matching gifts into P2P fundraising events

Speakers:

  • Leukemia and Lymphoma Society: Christopher Reilly, Vice President, Accounting and Financial Reporting
  • Double the Donation: Adam Weinger, President & Shelby Grossman, Marketing Specialist

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Webinar Recording: Put Streaming Video Fundraising to Work for You

Original Broadcast Date: March 13, 2019

Charities are raising millions by streaming video influencers who attract audiences that range from hundreds to hundreds of thousands. Learn how to get your share of this fast-growing form of P2P fundraising from Twitch’s Alyssa Sweetman, Direct Relief’s Kevin Molloy, and Tiltify’s Michael Wasserman.

Walk away from this session with a deeper understanding of the nuts and bolts of how live streaming works, best practices to make the most of the effort and insight into how one global organization has tapped into a valuable fundraising channel.

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Office Hours Webinar Recording: Recruitment with Jillian Stewart, Founder and CEO, Peerworks Consulting

Original Broadcast Date: January 30, 2019

Join us for the inaugural edition of Office Hours, highly-interactive quarterly webinars in which a peer-to-peer fundraising expert shares a short presentation on the topic of the day and then spends the bulk of the hour answering your questions.

Recruiting valuable peer-to-peer fundraising program participants will be the focus of our first Office Hours session led by Jillian Stewart, the founder and CEO of Peerworks Consulting.

Are you having trouble hitting recruitment targets for your P2P program? Or are you curious how to take your participation numbers to a whole new level? Then bring your curiosity to this session.

Jillian will kick-off the hour sharing a few models that her consultancy uses to diagnose recruitment issues. Then, she will spend the rest of the time answering your most burning (and maybe even wacky?!) recruitment questions.

Speaker Profile:


In 2001, Jillian found her passion for events and peer-to-peer (P2P) fundraising when she registered for the Alaska AIDSVaccine Ride…a 6-day cycle tour through Alaska that raised money for AIDS vaccine research. Soon after the event, she began working for Pallotta TeamWorks–the producer of the AIDSRide series (and many others.)

Then, in 2003, she continued her career in P2P fundraising at Event 360 where she had the opportunity to optimise the revenue performance for top charity events and peer-to-peer programs in the US.

In 2012, she found it was time to leave Event 360 and spread her wings in Europe to help non-profits achieve the benefits and revenue that P2P programs have brought to the USA. She was hired by Emolife Events & Consultancy as their Director of Marketing and Fundraising to train their staff working in the Netherlands, Belgium and Italy and help them optimise the revenue and impact of the events they produced.

In 2014, Jillian started Peerworks Consulting–an international peer-to-peer fundraising consultancy based in Amsterdam which specialises in building passionate and dedicated fundraising communities. Together with her colleagues, she works to spread their love for peer-to-peer fundraising all over the world.

When not at work, you can usually find Jillian out hiking with her dog Benny…and possibly hugging a tree or two.

More information about Peerworks services can be found at peerworksconsulting.com.

PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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Webinar Recording: Build Community First & the Peer to Peer Fundraising Will Follow

Original Broadcast Date: January 29, 2019

Community organizations have been intimidated by peer to peer fundraising in the past, thinking that it is only a feasible option for large scale organizations. Sunrise Association started off with just 1 walk in 2006 and has refined its strategy to expand and increase revenue year-over-year. Join Sunrise Association’s Vice President of Events, Aileen to learn how Sunrise went from two walks to five in a matter of years, and how its peer-to-peer fundraising strategy plays an important role in its overall fundraising efforts.

 

Learning Objectives:

  • How to build a community in a fun and meaningful way to both attract and retain supporters
  • How to use technology to maximize community building through walks
  • How to assess your peer-to-peer fundraising strategy and adjust it according to your organization

 

Speakers:
Aileen Hoffman, VP of Events, Sunrise Association
Morgan Connelly, Rallybound Account Executive

 

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