Webinar Recording: Creating Winning Virtual Programs In The COVID-19 Era

virtual is the new purple

Original Broadcast Date: April 3, 2020

The impossibility of holding mass participation events this spring has P2P program leaders scrambling to create alternatives to “real world” events in a manner that will actually raise funds. This webinar explores how to make this transition and the experiences of programs tackling the challenge.

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Unfortunately, “virtualizing” a program is not as simple as “if you build it, they will come.” Participants, donors and organizers have grown accustomed to linking a physical activity to asking for donations. Going virtual requires development teams to create elements that will engage all of these stakeholder groups.

With that in mind, Charity Dynamics’ Sue Dalos kicks our program off with a checklist of strategies and tactics for alternative peer-to-peer fundraising channels to have the best chance of succeeding.

Next, development executives from organizations representing three different approaches to this problem share early lessons learned:

STARTING FROM SCRATCH — In early March, the March of Dimes went from expecting to hold 257 Spring walks to announcing that they were virtualizing the entire program. Then followed an intense period in which a multifaceted team and consultants collaborated to determine what that meant. COO Alan Brogdon shares the story of what they’re building and what they hope to accomplish.

BUILDING ON A VIRTUAL PROGRAM — The Pancreatic Cancer Action Network has canceled all of its March through May PurpleStrides programs and is directing supporters to channel their fundraising into the group’s Virtual Strider program. CDO Lori Stevens describes the story behind the story of how PANCAN pivoted and what it is doing to engage people.

BUILDING ON A DIY PROGRAM — With a history linked back to head shaving events held on St. Patrick’s Day, the St. Baldrick’s Foundation has a strong skew toward Spring events to fight pediatric cancer. When it became clear that these volunteer-organized events could not go on as planned, the group decided to leverage an existing DIY platform as the basis for encouraging supporters to “go virtual.” Chief External Relations Officer Anja Kloch shares their story and plans.

Session moderated by Peter Panepento, Communications Director for the Peer-to-Peer Professional Forum.

PRICE: FREE to Members, $99 for Nonmembers

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Become a P2PPF member today and receive free access to this webinar and more.

For access to valuable free information on managing P2P programs in the COVID-19 era, visit our COVID-19 Resource Center.

 

Speakers:

alanAlan Brogdon, March of Dimes
A 22-year veteran of the March of Dimes, Alan joined the organization as director of IT operations and then advanced to Chief Technology Officer in 2004. As SVP and chief operating officer, Alan oversees a wide-range of the March of Dimes team’s activities including its peer-to-peer fundraising efforts, marketing and communications and change management.

 

 

 

 

 

SueSue Dalos, Charity Dynamics
For the past 16 years, Sue has had the opportunity to support the nonprofit industry to raise over $300 million to fight cancer (Canadian Cancer Society, Ontario), improve heart health (The Heart & Stroke Foundation, Ontario) and support children in developing countries (UNICEF Canada). Now with Charity Dynamics, Sue brings her unique blend of traditional and technical expertise to our consulting team as our Principal Consultant. Her extensive experience in strategic development and management of integrated programs, including in-depth experience in fundraising development, marketing strategy and digital solutions from conception to launch, offers our clients actionable insights and forward-thinking solutions.

 

anja

Anja Kloch, St. Baldrick’s Foundation
Anja Kloch is the Chief External Relations Officer of the St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants. With over 28 years of nonprofit fundraising, marketing and public relations experience, Anja joined the childhood cancer community in 2016 and now oversees all aspects of fundraising and marketing for the Foundation. Having experienced cancer treatment first hand, Anja is passionate about being part of a large team that is committed to making sure no parent has to hear the words “your child has cancer.”

 

 

 

 

Lori StevensLori Stevens, Pancreatic Cancer Action Network
As Chief Development and Community Engagement Officer for the Pancreatic Cancer Action Network, Lori Stevens drives strategy, management, leadership and implementation of the organization’s fundraising efforts and volunteer engagement activities. Lori joined PanCAN in August 2018 and has overseen significant growth in all revenue channels while implementing a new nationwide volunteer leadership model.

Prior to joining PanCAN, Lori served as Senior Vice President for the Western States Affiliate of the American Heart Association, where she was responsible for Division revenue and mission impact in alignment with both affiliate and national goals and priorities. Stevens also served as Vice President, Field Operations of the Western Division for the American Diabetes Association for 8 years driving $33 million in revenue.

Webinar Recording: Creating a Successful GivingTuesday P2P Campaign

Original Broadcast Date: January 29, 2020

GivingTuesday – the massive one-day effort to encourage people to give to charity – has become an annual phenomenon.

And while GivingTuesday 2020 is still nearly a year away, the most successful GivingTuesday campaigns require a year-round effort.

The stakes are high. In 2019, millions of people contributed more than $500 million to U.S. nonprofits.

Even better, a growing number of nonprofits are incorporating GivingTuesday into their peer-to-peer programs. Camp Kesem, a nonprofit that supports children impacted by a parent’s cancer, raised $2.27 million from more than 50,000 donors on GivingTuesday.

And its totals have been growing steadily. GivingTuesday revenues were up 26 percent over 2018 at Camp Kesem — and exceeded the organization’s goal by 15 percent.

Join us to learn from two leading experts who will help show you what you can do now to have a successful 2020 GivingTuesday campaign.

During this exclusive one-hour session, you’ll learn how to:

  • Grow your revenues and participation year over year.
  • Build internal cohesion behind your GivingTuesday campaign among your program, brand, and development teams.
  • Create effective tools, including social-media press kits, webinars, and web resources, to help your peer-to-peer fundraisers exceed their goals.

Speakers include:

Cristin O'Leary JonesCristin O’Leary Jones — Cristin is Senior Director, Development and Chapter Fundraising at Kesem, where she oversees chapter fundraising training and resources for 5,000+ college student volunteers raising over $10 million at 125 chapters nationwide. Cristin also manages individual giving campaigns for the national office of Kesem. Prior to joining Kesem in 2013, Cristin provided capacity-building services to nonprofit and philanthropic organizations at Draper Consulting Group, particularly focused on fundraising, strategic planning, and board and staff development.

Kesem is the largest national organization dedicated to supporting children impacted by a parent’s cancer, at no cost to families. Our innovative and fun-filled programs provide children with peers who understand their unique needs, and create long-lasting impact.

 

 

Woodrow RosenbaumWoodrow Rosenbaum — As founder and CEO of With Intent, an international consumer marketing agency, Woodrow has a long history of building top consumer brands. Woodrow has helped companies and brands to define strategies, develop new business and expand their markets.

As the Data & Insights Lead on the global GivingTuesday team, Woodrow is working with donation processors, and other stakeholders around the world, to evaluate donor behaviors, using his experience in consumer analytics to uncover the levers for increased individual giving.

 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

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Webinar Recording: Does Your P2P Event Create a Lasting Impact?

Original Broadcast Date: January 22, 2020

The P2P landscape is undergoing significant change. Events are still the cornerstone of P2P but the types of, and reasons for, giving around those events is changing. Learn how mobile tech from Grassroots Unwired has enabled events like Ride for Roswell to create a stellar experience for event participants and volunteers and save significant staff resources along the way.

Org’s. that are still using spreadsheets on paper and online-only payment solutions on the day of their event are wasting time, losing money, and missing an opportunity to be more efficient, engage and retain participants. To maintain the revenues from P2P Events, organizations need a day-of experience that is as digitally connected and seamless as their online tools. An experience that gives org.’s the ability to tie the day-of experience into all other donor experiences, and where participants can do more than just run or walk.

Attendees will hear from Karen Cincotti, Ride for Roswell to learn about the ways they incorporated technology from Grassroots Unwired into their annual bike event and leave this webinar equipped with options to incorporate tech into the day of their own P2P event.

 

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Revolutionize Your Fundraising with Corporate Matching Gifts:
A Conversation with LLS

Originally Aired: April 2020

Corporate matching gifts are an often overlooked opportunity to exponentially increase revenue raised in peer-to-peer fundraising events. In this webinar, you’ll get a broad overview of the different types of corporate philanthropy followed by a deep dive on the mechanics of matching gifts. Learn more about effective ways to market matching gifts to donors and how to successfully integrate matching gifts into your peer-to-peer fundraising events.

You’ll also hear from Leukemia and Lymphoma Society’s Christopher Reilly about how LLS increased their revenue by $1MM+ in their first year by leveraging matching gifts.

Learning Objectives:
• Understand matching gifts and the process for requesting them
• Collect effective strategies for marketing matching gifts to donors
• Learn how to successfully incorporate matching gifts into P2P fundraising events

Speakers:
Leukemia and Lymphoma Society: Christopher Reilly, Vice President, Accounting and Financial Reporting
Double the Donation: Sydney Faye Williams, CNP, Sr. Matching Gift Account Executive

 

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Webinar Recording: Build a Successful DIY Program From Scratch

Original Broadcast Date: November 21, 2019

Holland Bloorview Kids Rehabilitation Hospital Foundation did not have a formal peer-to-peer fundraising program prior to launching its start-up do-it-yourself campaign, Capes for Kids, in 2017.

But even with a modest program budget and a limited staff, the hospital has been able to build Capes for Kids into a highly successful campaign.

Now in its fourth year, Capes for Kids has raised $1.7 million for the hospital — and it has helped build important connections with new donors and corporate supporters.

Sarah Barker, vice president of public engagement for Holland Bloorview Rehabilitation Hospital Foundation, will share how her organization has been able to create and sustain a successful DIY campaign from scratch.

You’ll learn how to:

  • Build powerful relationships with companies that are looking to support good causes;
  • Create effective, highly-engaging DIY marketing on a limited budget;
  • Establish ongoing relationships with DIY fundraisers and their donors.

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

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Office Hours Webinar Recording: Boost Fundraising Activation 10% with These Proven Digital Strategies

Original Broadcast Date: July 9, 2019


Learn from fundraiser activation strategies directly from one of the peer-to-peer fundraising world’s top experts.

Mandy O’Neill, chief strategist for Connected NonProfit, will take your questions during the latest in a series of Office Hours webinars.

These highly-interactive quarterly sessions put you directly in touch with peer-to-peer fundraising experts who share a short presentation on a highly engaging topic and then spend the bulk of the hour answering your questions.

Speaker Profile:
Mandy O’Neill, chief strategist of Connected NonProfit
Mandy creates tools and shares insider secrets that give you confidence that you’re doing the right marketing at the right time to hit your event revenue goals.

Her specialty?

She takes the pain and mystery out of participant recruitment and retention for peer to peer fundraising events so you’re not “starting over” every year to recruit for your events.

Mandy’s approach is backed by science and testing, so you get the “aha” of why it works and can use her proven data to help sell your ideas internally too. Her refreshing tips on online marketing have been featured in Forbes, Public Affairs Council, Boost Blog Traffic, and the Peer-to-Peer Professional Forum.

Get free cheat sheets and tips from Mandy at www.mandyoneill.net

PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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Webinar Recording: Creating a DIY Complement to a Signature Program

Original Broadcast Date: June 20, 2019

The growth of Covenant House’s signature Sleep Out program was being limited by the physical need to host the events at Covenant House sites and high fundraising minimums. With the creation of Sleep Out America, a DIY version of the program, the group found itself with an acquisition and fundraising success! Get the story of how to accomplish this from Covenant House’s Colleen Veldt and Ashley Larkin from the DonorDrive team.

In this webinar, you’ll learn more about Covenant House’s path to:

  • Eliminate barriers to entry with a DIY program
  • Maintain a high impact and engagement with the cause
  • Define the success of their program
  • Lessons learned along the way

 

 

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Webinar Recording – Success Strategies: North America’s Fastest-Growing P2P Campaigns

Original Broadcast Date: June 13, 2019

Peer-to-peer campaigns throughout the United States and Canada saw strong results in 2018, according to the annual P2P Fundraising Thirty survey.

But for a select group of organizations, revenues have been growing at a particularly robust rate.

Children’s Miracle Network Hospitals’ Dance Marathon and Extra Life campaigns, Memorial Sloan Kettering Cancer Center’s Cycle for Survival, and SickKids Foundation’s GetLoud have been posting extraordinary results — and are expecting to continue to post strong revenue growth in 2019 and beyond.

How do they do it?

Join us on Thursday, June 13, for an opportunity to learn the answer to this question from the people behind these programs.

We’ve assembled an all-star team of P2P fundraising professionals to discuss the strategies and tactics that have helped them generate robust revenue growth. They’ll share their secrets — and take questions on how you can replicate their success at your organization.

Speakers

Nancy Jordan is associate director of events for the SickKids Foundation, which in 2018 debuted a new program, SickKids GetLoud. The program raised $2.3 million in its first year — making it the youngest program in either Canada or the U.S. to make the P2P Thirty list.

Katie Klein is director of fundraising events for Memorial Sloan Kettering Cancer Center. There, she leads its fast-growing Cycle for Survival series, which increased revenues by nearly 15 percent to $39 million in 2018 — and recently closed its 2019 campaign with record revenues of $42 million.

Elyse Meardon is vice president of revenue for Children’s Miracle Network Hospitals, which boasted two of the five fastest-growing large programs in the U.S. in 2018. Elyse oversees its Dance Marathon program, which raised $43.5 million — up nearly 12 percent. Another program, Extra Life, vaulted onto the top 30 for the first time in 2018 after posting a revenue increase of 24.2 percent 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members.

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Success Strategies: North America’s Fastest-Growing P2P Campaigns

Webinar Date: Thursday, June 13, at 2 p.m. EDT

Peer-to-peer campaigns throughout the United States and Canada saw strong results in 2018, according to the annual P2P Fundraising Thirty survey.

But for a select group of organizations, revenues have been growing at a particularly robust rate.

Children’s Miracle Network Hospitals’ Dance Marathon and Extra Life campaigns, Memorial Sloan Kettering Cancer Center’s Cycle for Survival, and SickKids Foundation’s GetLoud have been posting extraordinary results — and are expecting to continue to post strong revenue growth in 2019 and beyond.

How do they do it?

Join us on Thursday, June 13, for an opportunity to learn the answer to this question from the people behind these programs.

We’ve assembled an all-star team of P2P fundraising professionals to discuss the strategies and tactics that have helped them generate robust revenue growth. They’ll share their secrets — and take questions on how you can replicate their success at your organization.

Speakers

Nancy Jordan is associate director of events for the SickKids Foundation, which in 2018 debuted a new program, SickKids GetLoud. The program raised $2.3 million in its first year — making it the youngest program in either Canada or the U.S. to make the P2P Thirty list.

Katie Klein is director of fundraising events for Memorial Sloan Kettering Cancer Center. There, she leads its fast-growing Cycle for Survival series, which increased revenues by nearly 15 percent to $39 million in 2018 — and recently closed its 2019 campaign with record revenues of $42 million.

Elyse Meardon is vice president of revenue for Children’s Miracle Network Hospitals, which boasted two of the five fastest-growing large programs in the U.S. in 2018. Elyse oversees its Dance Marathon program, which raised $43.5 million — up nearly 12 percent. Another program, Extra Life, vaulted onto the top 30 for the first time in 2018 after posting a revenue increase of 24.2 percent 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members.

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Webinar Recording: Revolutionize Your P2P Fundraising with Corporate Matching Gifts: A Conversation with LLS

Original Broadcast Date: April 17, 2019

Matching corporate gifts are an often overlooked opportunity to exponentially increase revenue raised in peer-to-peer fundraising events. In this webinar, you’ll get a broad overview of the different types of corporate philanthropy followed by a deep dive on the mechanics of matching gifts. Learn more about effective ways to market matching gifts to donors and how to successfully integrate matching gifts into your peer-to-peer fundraising events.

You’ll also hear from Leukemia and Lymphoma Society’s Christopher Reilly about how LLS increased their revenue by $1MM+ in their first year by leveraging matching gifts.

Learning Objectives:

  • Understand matching gifts and the process for requesting them
  • Collect effective strategies for marketing matching gifts to donors
  • Learn how to successfully incorporate matching gifts into P2P fundraising events

Speakers:

  • Leukemia and Lymphoma Society: Christopher Reilly, Vice President, Accounting and Financial Reporting
  • Double the Donation: Adam Weinger, President & Shelby Grossman, Marketing Specialist

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