Streaming for Good

Date/Time: Thursday, November 29 at 1 pm ET

 

Nonprofit supporters are streaming and have already raised over $75 million through Twitch alone. So, what’s your streaming strategy?

In this session you’ll learn:

  • How to get starting with streaming for your peer-to-peer event
  • Technology that you need to support streaming for your event
  • Ways that your peer-to-peer event can use streaming, even outside of gaming
  • The impact of streaming on fundraising dollars

 

 

Speakers:

Mike Kinney, Managing Director, Digital Fundraising, Children’s Miracle Network Hospitals
Matt Clark, Senior Account Manager, DonorDrive

 

 

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Coaching for Impact

Date/Time: Wednesday, December 5 at 1 pm ET

An effective email coaching program is critical to the fundraising success of your participants – and we’ve got the data to prove just how much of a difference it makes. We’ve reviewed the impact that receiving coaching emails make for some of the nation’s largest event programs and we’re ready to share what we’ve learned. We’ll cover the impact that compelling coaching makes on participants updating personal pages, sending emails, making personal donations and how that translates into rockstar fundraisers! Finally we will dig into strategies for making sure participants sign-up for and stay on your email list so they can receive effective coaching throughout the event season.

· Learning Objectives:

o What the data tells us about the impact of receiving coaching emails

o Strategies on how to communicate with your participants so they know what you expect of them

o How to leverage your digital tools to maximize email deliverability

 

Speakers:

Amy Starnes, Director, Digital Fundraising, Best Friends Animal Society
Colleen Legge, Principal Consultant, Charity Dynamics

 

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Webinar Recording: Partner Like the Pros!
Tips & Strategies for Amazing Corporate Partnerships

Original Broadcast Date: October 11, 2018

Ever wondered how some fundraisers nail corporate partnerships again and again? Now’s your chance to learn how they do it.

Join us as we explore the ins and outs of combining amazing corporate partnerships with peer-to-peer fundraising! You’ll learn strategies that will help you identify potential partners, work with them to boost registrations and participation, and more.

The best part? These strategies will come straight from real-life fundraisers who have a history of partnering with companies for their own peer-to-peer events. Brigitte Schonfeld Assistant Director of Special Events for Junior Achievement of New York and Bri Croye, Development and Events Manager for Junior Achievement of Arizona will share their experiences with corporate partnerships at their Bowl-A-Thons. If you’re interested in building relationships with corporate partners for your next event, this is a don’t-miss webinar!

Speakers:

Jennifer Mansfield, Vice President of Customer Experience
Brigitte Schonfeld, Assistant Director of Special Events for Junior Achievement of New York
Bri Croye, Development and Events Manager for Junior Achievement of Arizona

 

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Webinar Recording: Leveraging Corporate Partnerships to
Multiply the Impact of #GivingTuesday Fundraisers

Original Broadcast Date: September 13, 2018

#GivingTuesday is now one of the largest global days of giving, with over $300 million donated to hundreds of nonprofits last year and projections of even larger participation in 2018. How can Peer-to-Peer programs and fundraisers tap into this annual giving day to boost their organization’s holiday giving season?

Cause Marketing expert, Michele Egan of For Momentum, will lead a robust discussion on engaging corporate partners and using the latest technology to multiply your organization’s #GivingTuesday fundraising efforts. Joining the conversation will be Shannon Malloy, Development and Operations Manager, Cure JM and Nick McWherter, Enterprise Success Manager, CrowdRise.

Last year Cure JM raised well over $500,000 by participating in the Crowdrise Newman’s Own Holiday Challenge. And, they’ve earned a top prize the past 3 years! Crowdrise by GoFundMe has perfected an incredible holiday challenge platform making it simple for donors to give and multiply their individual dollars with a generous corporate match from Newman’s Own.

Participants can expect to:

  • · Learn how to leverage corporate partnerships in your #GivingTuesday campaign to multiply your end-of-year giving efforts
  • · Gain a deeper understanding of the technology platforms and elements that can simplify and make for a successful giving day
  • · Receive first-hand accounts of how to build participation and enthusiasm for your #GivingTuesday campaign – and boost your results!

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Webinar Recording: Generation Z – P2P Fundraising’s Next Frontier

Original Broadcast Date: August 16, 2018

Move over, millennials. A new generation is entering adulthood and is about to put its own unique stamp on peer-to-peer fundraising. 

Generation Z — the moniker used to describe the generation of people born between the mid 1990s and mid 2000s — is starting to enter the work force in big numbers. And many Get Zers are distinctly different than the millennials who precede them.

Born during the explosion of the Internet, it is the first generation to have fully access to online and mobile tools during childhood and is now coming of age during a time of intense polarization and division.

Nonprofits that are looking to grow and adapt successful peer-to-peer programs are grappling with how to engage this new generation — and we’ve assembled an expert panel that will help demystify and shed light on what makes them tick.

Listen in to learn:

  • What Generation Z members value — and how they prefer to communicate;
  • Lessons from successful P2P programs that appeal to college-aged participants and have adapted their practices to connect with this new generation;
  • Examples of how companies and other brands are connecting with Generation Z — and what P2P fundraisers can learn from these examples.

Speakers:

Elyse Meardon is managing director of strategic partnerships and Dance Marathon at Children’s Miracle Network Hospitals — where she oversees all revenue and strategic development for the organization’s signature Dance Marathon program. Dance Marathon raised nearly $39 million in 2017, an increase of roughly $6.3 million from 2016 — mostly through working with Generation Z supporters who organized and collected donations at 310 college-based events.

 

Bill Carter is a founding partner of Fuse, a full-service agency that connects brands to Gen Z and Millennials. In the mid-1990’s, Fuse was the first marketing agency to specialize in action sports including skateboarding, snowboarding, and surfing – and led early adopter brands like Pepsi’s Mountain Dew to the action sports strategy that it still implements today. Bill has guided Fuse’s evolution from sports agency to the leading Gen Z and Millennial full-service agency, and today works with Pepsi, Amazon, Zipcar, and others. Fuse has also worked with more than two dozen nonprofits, including the Adobe Foundation, Bystander Revolution, and USA Swimming.

 

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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Webinar Recording: Team Captain Confidential: Insights from a P2P Fundraising All-Star

Original Broadcast Date: June 20, 2018

Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns.

An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them the encouragement and resources they need to succeed. To help your nonprofit meet this challenge, we’ve enlisted one of North America’s best team captains to offer his advice on how to identify and empower all-star captains.

Chris McPhee — the 2018 Cash, Sweat & Tears Award winner — leads a cycling team that has raised nearly $700,000 for the Princess Margaret Cancer Foundation in Toronto. Through his efforts, he has grown the team from a small group of 10 riders who raised about $25,000 annually to a thriving squad of 50 that raised more than $130,000 in 2017.

During this exclusive webinar, Chris will share the secrets behind his success — and discuss how the Princess Margaret Cancer Center has provided the resources and support needed to help him grow his team. Join us to learn:

    • How your organization can provide tools and resources to help team captains succeed.
    • The strategies Chris McPhee uses to build team unity and inspire them to raise money year round.
    • How Princess Margaret Cancer Center works with McPhee to encourage other captains to go above and beyond for the organization.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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Team Captain Confidential: Insights from a P2P Fundraising All-Star

Date/Time: Wednesday, June 20 at 2 pm ET

Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns.

An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them the encouragement and resources they need to succeed. To help your nonprofit meet this challenge, we’ve enlisted one of North America’s best team captains to offer his advice on how to identify and empower all-star captains.

Chris McPhee — the 2018 Cash, Sweat & Tears Award winner — leads a cycling team that has raised nearly $700,000 for the Princess Margaret Cancer Foundation in Toronto. Through his efforts, he has grown the team from a small group of 10 riders who raised about $25,000 annually to a thriving squad of 50 that raised more than $130,000 in 2017.

During this exclusive webinar, Chris will share the secrets behind his success — and discuss how the Princess Margaret Cancer Center has provided the resources and support needed to help him grow his team. Join us on June 20 to learn:

  • How your organization can provide tools and resources to help team captains succeed.
  • The strategies Chris McPhee uses to build team unity and inspire them to raise money year round.
  • How Princess Margaret Cancer Center works with McPhee to encourage other captains to go above and beyond for the organization.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

 

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Engage with New (& Future) Generations of Fundraisers & Donors Through Livestreams

Original Broadcast Date: Wednesday, May 16, 2018

Livestream fundraising is one of the fastest growing segments in the charitable market. This next generation fundraising and engagement tool has the power to raise thousands to millions in a matter of hours and days.

The power of live fundraising strategies and engagement is seen using gaming, music, art, celebrity, food and even the telethons you see on TV, which now have streaming components.  Sites including Twitch, Youtube, Facebook Live, Mixer & Twitter have given way to powerful opportunities for new fundraising activation to enhance and expand your current programs.

Learn how to activate and expand your current programs through livestream strategies with Tiltify CEO Michael Wasserman. Hear firsthand the strategies, tips and pitfalls of creating a livestream program (inside and outside of your organization) with St Jude Children’s Research Hospital’s Zach Whitten, pioneer of the organization’s successful “Play Live” program.

 

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Webinar Recording: The P2P Participant Profile

Original Broadcast Date: Wednesday, April 18, 2018

In today’s competitive peer-to-peer event market, data is king. In order to retain participants and attract right-fit corporate partners for your events, it is imperative to know and understand as much as possible about who your participants are.

This one-hour webinar provides a strategic look into the average peer-to-peer participant, rooted in extensive data highlighted throughout the 2018 Peer-to-Peer Professional Forum conference. Catalist’s Brittany Hill and Children’s Miracle Network Hospitals’ Sarah Waters will offer webinar attendees a unique opportunity to take the learnings a step further, including:

  • A deep-dive overview of the average P2P participant persona and supporting data
  • Translation of the participant profile data into strategic insights and actionable steps, driving event recruitment, retention and overall corporate partnership acquisition strategies
  • Guidance on how to apply the same methodologies and strategies to your organization’s specific data, highlighting application examples from Children’s Miracle Network Hospitals

An industry must-attend, this webinar is essential for organizations and nonprofit professionals seeking to differentiate and strengthen their P2P programs and sponsorship acquisition within a data-driven marketplace.

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Webinar: The Social “Secret Weapon”
Peer-to-Peer Fundraisers Need to Talk About!

Date/Time: Tuesday, February 20, 2018 at 2 pm ET

The worst kept “secret” in the nonprofit community is how many charitable organizations are seeing positive and measurable results from low-cost ad campaigns on social networks like Facebook, LinkedIn or Instagram.

Sponsoring, promoting, or boosting your content is a sophisticated way to target the right supporters at the right time with the right call-to-action. Social targeting can deliver an impressive ROI for peer-to-peer fundraisers!

Don’t believe the hype? This webinar will prove it. Through case studies and benchmarking data, we will demonstrate how organizations like yours are using social ads to increase registration, boost corporate sponsorships and attract more attention for your event.

Think you need thousands of dollars to get started? Nope! You’ll learn tactics for organizations with limited budgets, as well as look at successful strategies from larger integrated campaigns.

Join this session with Brian Carney, CEO Blue Sea Philanthropy and Claire Kerr, Director of Digital Philanthropy, FrontStream to learn what business-to-consumer marketers already know: Your online audience can be motivated to take an action in your event by what they see on social networks!

During this webinar you will learn how to:

  • Use social ads to increase registration, boost corporate sponsorships and attract more attention for your event
  • Motivate your audience to take action by leveraging social media
  • Use integrated campaigns to make the most of a limited budget

 

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