Generation Z: P2P Fundraising’s Next Frontier

Thursday, August 16, 2018, 2 p.m. U.S. Eastern time

Move over, millennials. A new generation is entering adulthood and is about to put its own unique stamp on peer-to-peer fundraising. 

Generation Z — the moniker used to describe the generation of people born between the mid 1990s and mid 2000s — is starting to enter the work force in big numbers. And many Get Zers are distinctly different than the millennials who precede them.

Born during the explosion of the Internet, it is the first generation to have fully access to online and mobile tools during childhood and is now coming of age during a time of intense polarization and division.

Nonprofits that are looking to grow and adapt successful peer-to-peer programs are grappling with how to engage this new generation — and we’ve assembled an expert panel that will help demystify and shed light on what makes them tick.

Join us on August 16 to learn:

  • What Generation Z members value — and how they prefer to communicate;
  • Lessons from successful P2P programs that appeal to college-aged participants and have adapted their practices to connect with this new generation;
  • Examples of how companies and other brands are connecting with Generation Z — and what P2P fundraisers can learn from these examples.

Speakers:

Elyse Meardon is managing director of strategic partnerships and Dance Marathon at Children’s Miracle Network Hospitals — where she oversees all revenue and strategic development for the organization’s signature Dance Marathon program. Dance Marathon raised nearly $39 million in 2017, an increase of roughly $6.3 million from 2016 — mostly through working with Generation Z supporters who organized and collected donations at 310 college-based events.

 

Bill Carter is a founding partner of Fuse, a full-service agency that connects brands to Gen Z and Millennials. In the mid-1990’s, Fuse was the first marketing agency to specialize in action sports including skateboarding, snowboarding, and surfing – and led early adopter brands like Pepsi’s Mountain Dew to the action sports strategy that it still implements today. Bill has guided Fuse’s evolution from sports agency to the leading Gen Z and Millennial full-service agency, and today works with Pepsi, Amazon, Zipcar, and others. Fuse has also worked with more than two dozen nonprofits, including the Adobe Foundation, Bystander Revolution, and USA Swimming.

 

PRICE: $99 or free for Peer-to-Peer Professional Forum members

 

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Team Captain Confidential: Insights from a P2P Fundraising All-Star

Original Broadcast Date: June 20, 2018

Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns.

An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them the encouragement and resources they need to succeed. To help your nonprofit meet this challenge, we’ve enlisted one of North America’s best team captains to offer his advice on how to identify and empower all-star captains.

Chris McPhee — the 2018 Cash, Sweat & Tears Award winner — leads a cycling team that has raised nearly $700,000 for the Princess Margaret Cancer Foundation in Toronto. Through his efforts, he has grown the team from a small group of 10 riders who raised about $25,000 annually to a thriving squad of 50 that raised more than $130,000 in 2017.

During this exclusive webinar, Chris will share the secrets behind his success — and discuss how the Princess Margaret Cancer Center has provided the resources and support needed to help him grow his team. Join us to learn:

    • How your organization can provide tools and resources to help team captains succeed.
    • The strategies Chris McPhee uses to build team unity and inspire them to raise money year round.
    • How Princess Margaret Cancer Center works with McPhee to encourage other captains to go above and beyond for the organization.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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Team Captain Confidential: Insights from a P2P Fundraising All-Star

Date/Time: Wednesday, June 20 at 2 pm ET

Team captains are crucial to the success of proprietary peer-to-peer fundraising campaigns.

An excellent team captain can help recruit participants, push team members to raise money, and build camaraderie that inspires team members to come back from future events. The challenge, of course, is attracting strong captains and giving them the encouragement and resources they need to succeed. To help your nonprofit meet this challenge, we’ve enlisted one of North America’s best team captains to offer his advice on how to identify and empower all-star captains.

Chris McPhee — the 2018 Cash, Sweat & Tears Award winner — leads a cycling team that has raised nearly $700,000 for the Princess Margaret Cancer Foundation in Toronto. Through his efforts, he has grown the team from a small group of 10 riders who raised about $25,000 annually to a thriving squad of 50 that raised more than $130,000 in 2017.

During this exclusive webinar, Chris will share the secrets behind his success — and discuss how the Princess Margaret Cancer Center has provided the resources and support needed to help him grow his team. Join us on June 20 to learn:

  • How your organization can provide tools and resources to help team captains succeed.
  • The strategies Chris McPhee uses to build team unity and inspire them to raise money year round.
  • How Princess Margaret Cancer Center works with McPhee to encourage other captains to go above and beyond for the organization.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

 

Register Now - Orange

 


By taking part in this webinar you are confirming that you would like to receive periodic emails from us with the latest in peer-to-peer fundraising. You may unsubscribe if you no longer wish to receive our emails.

Engage with New (& Future) Generations of Fundraisers & Donors Through Livestreams

Original Broadcast Date: Wednesday, May 16, 2018

Livestream fundraising is one of the fastest growing segments in the charitable market. This next generation fundraising and engagement tool has the power to raise thousands to millions in a matter of hours and days.

The power of live fundraising strategies and engagement is seen using gaming, music, art, celebrity, food and even the telethons you see on TV, which now have streaming components.  Sites including Twitch, Youtube, Facebook Live, Mixer & Twitter have given way to powerful opportunities for new fundraising activation to enhance and expand your current programs.

Learn how to activate and expand your current programs through livestream strategies with Tiltify CEO Michael Wasserman. Hear firsthand the strategies, tips and pitfalls of creating a livestream program (inside and outside of your organization) with St Jude Children’s Research Hospital’s Zach Whitten, pioneer of the organization’s successful “Play Live” program.

 

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Webinar Recording: The P2P Participant Profile

Original Broadcast Date: Wednesday, April 18, 2018

In today’s competitive peer-to-peer event market, data is king. In order to retain participants and attract right-fit corporate partners for your events, it is imperative to know and understand as much as possible about who your participants are.

This one-hour webinar provides a strategic look into the average peer-to-peer participant, rooted in extensive data highlighted throughout the 2018 Peer-to-Peer Professional Forum conference. Catalist’s Brittany Hill and Children’s Miracle Network Hospitals’ Sarah Waters will offer webinar attendees a unique opportunity to take the learnings a step further, including:

  • A deep-dive overview of the average P2P participant persona and supporting data
  • Translation of the participant profile data into strategic insights and actionable steps, driving event recruitment, retention and overall corporate partnership acquisition strategies
  • Guidance on how to apply the same methodologies and strategies to your organization’s specific data, highlighting application examples from Children’s Miracle Network Hospitals

An industry must-attend, this webinar is essential for organizations and nonprofit professionals seeking to differentiate and strengthen their P2P programs and sponsorship acquisition within a data-driven marketplace.

Free thanks to sponsorship by

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Webinar: The Social “Secret Weapon”
Peer-to-Peer Fundraisers Need to Talk About!

Date/Time: Tuesday, February 20, 2018 at 2 pm ET

The worst kept “secret” in the nonprofit community is how many charitable organizations are seeing positive and measurable results from low-cost ad campaigns on social networks like Facebook, LinkedIn or Instagram.

Sponsoring, promoting, or boosting your content is a sophisticated way to target the right supporters at the right time with the right call-to-action. Social targeting can deliver an impressive ROI for peer-to-peer fundraisers!

Don’t believe the hype? This webinar will prove it. Through case studies and benchmarking data, we will demonstrate how organizations like yours are using social ads to increase registration, boost corporate sponsorships and attract more attention for your event.

Think you need thousands of dollars to get started? Nope! You’ll learn tactics for organizations with limited budgets, as well as look at successful strategies from larger integrated campaigns.

Join this session with Brian Carney, CEO Blue Sea Philanthropy and Claire Kerr, Director of Digital Philanthropy, FrontStream to learn what business-to-consumer marketers already know: Your online audience can be motivated to take an action in your event by what they see on social networks!

During this webinar you will learn how to:

  • Use social ads to increase registration, boost corporate sponsorships and attract more attention for your event
  • Motivate your audience to take action by leveraging social media
  • Use integrated campaigns to make the most of a limited budget

 

Free thanks to sponsorship by

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Webinar: When did DIY and Third Party Events
Become so Important to Hospital Foundations?

Date/Time: Tuesday, January 23, 2018 at 2 pm ET

Please join us for this interactive webinar that will dive deeply into how DIY and 3rd Party fundraising is a key and growing part of income for Hospital Foundations.  Hospital and Healthcare Institutions have unique and deep connections to Grateful Patients and their friends and family. It’s this special connection that provides the fuel to fire passionate people who want to ‘do more but on their terms.’

Join Michael Johnston, President of hjc,  Hillary Freeman, Online Campaign Manager of Children’s Hospital Los Angeles, and Ingrid Gingras, Communications Coordindator for The Otttawa Hospital Foundation share their knowledge, approach and breakthrough thinking on how healthcare institutions can truly leverage the power of DIY and Third Party Events.

This webinar will be presenting the first-of-its-kind survey of healthcare institutions from across North America. It will highlight breakthroughs, failures, opportunities and a shared view of where we are now – and where we should go for DIY and Grateful Patient and 3rd Party P2P fundraising success.

 

Free thanks to sponsorship by

 

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Webinar Recording: P2P Mixtape – How to Make Your P2P Program a Hit

Original Broadcast Date: May 24, 2017

How we share music with others has changed dramatically since the days of the mixtape, but why we share music hasn’t changed a bit. We share because we want to build and strengthen connections with people and open their ears, eyes and hearts to things we believe are worth their time and attention.

At the heart of Peer-to-Peer fundraising (P2P) the very same premise is true. Today, digital platforms have opened limitless (but sometimes overwhelming) opportunities for P2P participants and leaders to inform and engage others in the causes they care about. But like music sharing, the evolution of the digital space has empowered fundraisers to do so in new and exciting ways.

Gain insights from Sue Dalos (Principal Consultant) and Colleen Legge (Sr. Interactive Consultant) from Charity Dynamics’ as they share some of their favorite evolutions in the digital Peer-to-Peer fundraising space to inspire and get you excited about what is possible. Joining them is Jack Matarasso, VP Digital Marketing, from the Crohn’s & Colitis Foundation who will share invaluable insights, tips and tricks for how to become a champion for Peer-to-Peer fundraising innovation inside your organization.

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DIY Fundraising: Its Promise and Perils

Original Broadcast Date: March 28, 2017

Nonprofits across North America are experimenting with ways to inspire their supporters to create their own fundraising campaigns — and are investing in technology and marketing to make it easier for these do-it-yourself fundraisers to succeed.

But recent research by the Peer-to-Peer Professional Forum has found that many nonprofits aren’t making the most prudent strategic decisions when they develop DIY campaigns. As a result, their programs are not reaching their full potential.

Learn how to make the strategic decisions necessary to position your DIY program for success.

During this insightful discussion, you will learn how to:

  • Make the case for your DIY campaign
  • Avoid the four key mistakes that doom many campaigns
  • Identify best practices that will position your campaign for success

Speakers

Christy Haught is the National Manager of Digital and Emerging Fundraising Programs for JDRF, driving its P2P digital fundraising strategies and spearheading the launch of the organization’s re-envisioned DIY fundraising program. Haught, who has 11 years of nonprofit fundraising experience, specializes in digital communications and online fundraising strategy. Prior to joining JDFR, she worked with nonprofit clients such as National MS Society, National Wildlife Foundation, United Cerebral Palsy at Event 360.

David Hessekiel is founder and president of the Peer-to-Peer Professional Forum. Since 2006 the Peer-to-Peer Professional Forum has brought thousands of peer-to-peer fundraising professionals together via its annual conference, workshops and webinars to share best practices and provided them with access to the information they need to raise more for their organizations.

Peter Panepento is co-founder and principal of Turn Two Communications and serves as content director for the Peer-to-Peer Professional Forum. He is the author of the forthcoming P2P Forum publication DIY Peer-to-Peer Fundraising: Its Promise and Perils.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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Double Your P2P Fundraising Results by Telling the Right Stories

Original Broadcast Date: April 11, 2017

Stories raise more than twice as much as statistics alone, according to a Psychology of Giving study out of Stanford.

And your peer-to-peer event emails are the perfect vehicle for telling those stories.

Learn how to get more registrations and donations using storytelling in your peer-to-peer event emails.

You’ll discover the four types of stories that convert into registrations and donations with Mandy O’Neill of ConnectedNonprofit.

Mandy will also give you the proven “storytelling formula” that convinces people to take action – that you can use again and again for consistent results.

Speaker:

Mandy O’Neill, Chief Strategist & Founder for Connected Nonprofit, is a 14-year veteran of using online tools including websites, email, social media, and mobile technologies to build targeted digital relationships for nonprofit organizations and individuals. A veteran of peer-to-peer fundraising, andy speaks, blogs, trains, and provides creative direction for nonprofit organizations to achieve well-defined, high value goals using online tools.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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