Webinar Recording: Creating a DIY Complement to a Signature Program

Original Broadcast Date: June 20, 2019

The growth of Covenant House’s signature Sleep Out program was being limited by the physical need to host the events at Covenant House sites and high fundraising minimums. With the creation of Sleep Out America, a DIY version of the program, the group found itself with an acquisition and fundraising success! Get the story of how to accomplish this from Covenant House’s Colleen Veldt and Ashley Larkin from the DonorDrive team.

In this webinar, you’ll learn more about Covenant House’s path to:

  • Eliminate barriers to entry with a DIY program
  • Maintain a high impact and engagement with the cause
  • Define the success of their program
  • Lessons learned along the way



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Webinar Recording – Success Strategies: North America’s Fastest-Growing P2P Campaigns

Original Broadcast Date: June 13, 2019

Peer-to-peer campaigns throughout the United States and Canada saw strong results in 2018, according to the annual P2P Fundraising Thirty survey.

But for a select group of organizations, revenues have been growing at a particularly robust rate.

Children’s Miracle Network Hospitals’ Dance Marathon and Extra Life campaigns, Memorial Sloan Kettering Cancer Center’s Cycle for Survival, and SickKids Foundation’s GetLoud have been posting extraordinary results — and are expecting to continue to post strong revenue growth in 2019 and beyond.

How do they do it?

Join us on Thursday, June 13, for an opportunity to learn the answer to this question from the people behind these programs.

We’ve assembled an all-star team of P2P fundraising professionals to discuss the strategies and tactics that have helped them generate robust revenue growth. They’ll share their secrets — and take questions on how you can replicate their success at your organization.


Nancy Jordan is associate director of events for the SickKids Foundation, which in 2018 debuted a new program, SickKids GetLoud. The program raised $2.3 million in its first year — making it the youngest program in either Canada or the U.S. to make the P2P Thirty list.

Katie Klein is director of fundraising events for Memorial Sloan Kettering Cancer Center. There, she leads its fast-growing Cycle for Survival series, which increased revenues by nearly 15 percent to $39 million in 2018 — and recently closed its 2019 campaign with record revenues of $42 million.

Elyse Meardon is vice president of revenue for Children’s Miracle Network Hospitals, which boasted two of the five fastest-growing large programs in the U.S. in 2018. Elyse oversees its Dance Marathon program, which raised $43.5 million — up nearly 12 percent. Another program, Extra Life, vaulted onto the top 30 for the first time in 2018 after posting a revenue increase of 24.2 percent 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members.

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2019 Conference Report

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Cycling and Spinning Programs Struggle, But Creative Ideas Offer Signs of Hope

Ride to Conquer CancerCycling and spinning programs have been among the fastest-growing P2P campaigns in recent years.

But the largest Canadian programs struggled mightily in 2015. According to the recently released Peer-to-Peer Fundraising Canada Top Thirty Benchmarking Surveythe nation’s five largest cycling and spinning programs saw their revenues decline by $3.7 million, or 5.1 percent, last year.

As the list below shows, results were particularly unkind to JDRF Canada’s popular spinning series, JDRF Revolution Ride to Defeat Diabetes

  1. Enbridge Ride to Conquer Cancer – Princess Margaret Cancer Center – down 5%
  2. MS Bike — MS Society of Canada – down 5.3%
  3. Big Bike – Heart and Stroke Foundation of Canada – down 0.2%
  4. Ride for Heart – Heart and Stroke Foundation of Canada – up 3.4%
  5. JDRF Revolution Ride to Defeat Diabetes – JDRF Canada – down 19.3%

To be sure, 2015 was a tough year for most Canadian programs — not just those that involve pedals. Fundraising totals for the top 30 programs declined by 8.6 percent last year. However, the decline in cycling programs was a particularly profound wake-up call for organizers, as, until recently, cycling had been growing in popularity.

The good news is that organizers of many of these programs are taking note and making changes that aim to breathe new life into their campaigns — many of which have been pedaling along for more than a quarter of a century.

JDRF earlier this year has unveiled plans to reboot the Revolution Ride — a move that aims to attract a new generation of riders. The Heart and Stroke Foundation is also making improvements to its cycling programs, with an eye on getting new people involved.

For more on Canada’s Top 30 P2P programs, download our 2015 report.

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2016 Conference Evaluation


Thank you for coming to our 2016 Conference!

We value your feedback and appreciate your taking the time to answer a few questions to help us keep making our conference better.


P2P Fundraising Canada - 2016 Conference Evaluation

Electronic evaluation for the 2015 conference.

2015 Workshop Evaluation


Thank you for coming to our Pre-Conference Workshop!

We value your feedback and appreciate your taking the time to answer a few questions to help us keep making our workshops better.



Build Your Network


Take advantage of the many opportunities during the conference to meet your peers:

8:00 AM to 8:30 AM — Breakfast in the Exhibit Hall

10:00 AM to 10:30 AM — Networking Coffee in the Exhibit Hall

1:00 PM to 1:30 PM — Dessert Reception in the Exhibit Hall

4:15 PM to 5:00 PM — Closing Reception

And online – Join our LinkedIn Group and keep the networking going.


2015 Conference Presentations

presentationsLearn more about our speakers


Download: 2015 Canadian Top Thirty P2P Programs

Sector Breakouts
  • 320_ChessIcon_RedDownload Presentation: Proprietary Programs Presentations
    • Amy Milne, Beyond
    • Tristan Bassett, SickKids Foundation
    • Joanne Fraraccio, Big Brothers Big Sisters of Toronto
    • Kimberley Locke, JDRF
    • Becky Mitts, MS Society of Canada
  • Download Presentation: Challenge Programs Summit
    • Rachel Armbruster, Armbruster Consulting Group
    • Donna Dowsett, Canadian Diabetes Association
    • Nick Hollowood & Gary Irvine, The Realbuzz Group
    • Sponsored by The Realbuzz Group
  • Download Presentation: Independent Fundraising Programs Summit
    • Donna Wilkins, Charity Dynamics
    • Thadshiga Jayaseelan, Oakville Hospital Foundation
    • Sue Dalos, Canadian Cancer Society
    • Candice Hamel, MS Society of Canada
    • Sponsored by Charity Dynamics
CashSweatTears_Canada_4cCash, Sweat & Tears Canada Award Luncheon

Read more about Lovisa McCullam and her achievements on behalf CF Canada

Cash, Sweat & Tears Canada Award sponsored by Blackbaud

Skill Building Breakouts


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