Webinar Recording:
Managing COVID-19’s Impact On Your Peer-to-Peer Programs

Original Broadcast Date: March 20, 2020

How should your organization react to the COVID-19 outbreak?   Postpone, cancel or move ahead?  Go virtual?   What impact will COVID-19 have on your 2020 revenues?   How should you best communicate with supporters?

Armed with a new Peer-to-Peer Professional Forum survey of top program executives and an expert panel, we’ll share news on what is happening in the field and gain insights into how to attack this major challenge.

During this one-hour session, you’ll have an opportunity to hear how leading peer-to-peer professionals are dealing with this crisis – and discuss how to adjust your strategies and tactics to minimize disruptions.

Among the topics we’ll cover:

    • Keeping your fundraisers, sponsors, and donors informed about the impact of COVID-19 on your programs and what they can do to help
    • A decision matrix for making Go/No Go decisions
    • How to identify creative ways to replace lost revenue

Jennifer Lee, EVP Fundraising Events, National MS Society

Elyse Meardon, Vice President of Revenue, Children’s Miracle Network Hospitals

Peter Panepento, Philanthropic Practice Leader, Turn Two Communications


David Hessekiel, President, Peer-to-Peer Professional Forum


PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

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2018 Top Thirty Benchmarking Survey Results


Fundraising revenue for Canada’s 30-largest peer-to-peer fundraising programs increased 1 percent in 2018, to $243.3 million, according to the Peer-to-Peer Fundraising Canada Thirty survey of Canadian fundraising programs.

It marks the first time in the survey’s five-year history that revenues increased for these bellwether programs and shows that efforts by a number of Canadian charities to retool their programs are paying off.

“All across Canada, nonprofits are seeing strong results in their peer-to-peer fundraising campaigns,” said David Hessekiel, president of Peer-to-Peer Fundraising Canada, which produces the annual survey. “Growth is coming from some familiar names — as well as some newcomers who are energizing a new generation of supporters who are eager to raise money for their favorite charities.”

The Ride to Conquer Cancer tops the list of Canada’s largest peer-to-per fundraising programs.

The Peer-to-Peer Fundraising Canada Thirty survey ranks the 30 largest peer-to-peer fundraising programs in Canada.    

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or challenge and reach out to their friends, family members and colleagues for donations.

Survey Highlights

This year’s survey of the top 30 programs is led by The Princess Margaret Cancer Center’s The Ride to Conquer Cancer, which saw its revenues total $41.8 million, up more than 6 percent from $39.4 million in 2017.

The Ride, which drew an estimated 10,000 participants in four cities, has held the title of Canada’s largest P2P program since the survey began tracking campaigns in 2014.

The Terry Fox Foundation’s The Terry Fox Run, moved into second place on the list, with $24.7 million — up 2.4 percent compared with 2017. The Terry Fox Run leapfrogged over the Canadian Cancer Society’s Relay for Life campaign, which posted $23.7 million in revenues and ranked No. 3 in the survey.

Despite being one of Canada’s oldest and most established P2P programs, The Terry Fox Run has seen significant gains in recent years — even as other longstanding programs have struggled.

“The Terry Fox Run shows that with a disciplined approach, long-running peer-to-peer programs can resonate with supporters for decades,” Hessekiel said. “At a time when many nonprofits are experimenting with fundraising via live streaming and other technology, The Terry Fox Run demonstrates that there’s still room for traditional programs to thrive.”

In a fitting bookend to the Terry Fox Run, this year’s survey also includes a brand-new program —SickKids Foundation’s SickKids GetLoud, an event that was part walk and part music festival.

This first-year event pulled in $2.3 million and helped the SickKids Foundation sunset a previous program, the Great Camp Adventure, which was discontinued in 2018.

Other highlights from the survey include:

    • SickKids Foundation had the fastest-growing large campaign in North America in 2018. Its Great Cycle Challenge saw its revenues increase by a 86.4 percent to almost $4 million. This was the largest percentage increase of any campaign in Canada or the U.S. in 2018.
    • Two hockey-themed campaigns were among Canada’s fastest-growing programs of 2018. Hockey Helps the Homeless, held at 13 sites across Canada, pulled in more than $4.2 million, up 21.3 percent over the previous year. Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer, meanwhile, raised nearly $2.7 million, up 3 percent.
    • Blue Sea Philanthropy’s Coldest Night of the Year also continued its growth trend, raising just short of $5 million in 2018, up 6.1 percent from $4.7 million in 2017. Coldest Night of the Year’s revenues have doubled since 2014.
  • Another new arrival to the list is Heart and StrokeFoundation’s My Own Fundraiser, which raised $3.2 million — making it one of the few DIY themed campaigns to make the top 30 in either the U.S. or Canada.

Download the Top 30 Narrative and Dataset

 Top 10 list

  1. Enbridge Ride to Conquer Cancer — Princess Margaret Cancer Foundation ($41.82 million)
  2. The Terry Fox Run, Terry Fox Foundation ($24.65 million)
  3. Relay for Life, Canadian Cancer Society ($23.7 million)
  4. Movember Canada, Movember Canada ($16.87 million)
  5. CIBC Run for the Cure, Canadian Breast Cancer Foundation ($16.2 million)
  6. Jump Rope for Heart, Heart and Stroke Foundation of Canada ($13.33 million)
  7. MS Bike, MS Society of Canada ($8.68 million)
  8. MS Walk, MS Society of Canada ($8.13 million)
  9. World Partnership Walk, Aga Khan Foundation Canada ($7.2 million)
  10. Big Bike, Heart and Stroke Foundation of Canada ($7.05 million)

P2PCanada_30_4cPrevious versions of the Peer-to-Peer Fundraising Canada Top 30 survey:

2017 — Canadian Top Thirty P2P Programs

2016 — Canadian Top Thirty P2P Programs

2015 — Canadian Top Thirty P2P Programs

2014 — Canadian Top Thirty P2P Programs

2019 Conference Report

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Cycling and Spinning Programs Struggle, But Creative Ideas Offer Signs of Hope

Ride to Conquer CancerCycling and spinning programs have been among the fastest-growing P2P campaigns in recent years.

But the largest Canadian programs struggled mightily in 2015. According to the recently released Peer-to-Peer Fundraising Canada Top Thirty Benchmarking Surveythe nation’s five largest cycling and spinning programs saw their revenues decline by $3.7 million, or 5.1 percent, last year.

As the list below shows, results were particularly unkind to JDRF Canada’s popular spinning series, JDRF Revolution Ride to Defeat Diabetes

  1. Enbridge Ride to Conquer Cancer – Princess Margaret Cancer Center – down 5%
  2. MS Bike — MS Society of Canada – down 5.3%
  3. Big Bike – Heart and Stroke Foundation of Canada – down 0.2%
  4. Ride for Heart – Heart and Stroke Foundation of Canada – up 3.4%
  5. JDRF Revolution Ride to Defeat Diabetes – JDRF Canada – down 19.3%

To be sure, 2015 was a tough year for most Canadian programs — not just those that involve pedals. Fundraising totals for the top 30 programs declined by 8.6 percent last year. However, the decline in cycling programs was a particularly profound wake-up call for organizers, as, until recently, cycling had been growing in popularity.

The good news is that organizers of many of these programs are taking note and making changes that aim to breathe new life into their campaigns — many of which have been pedaling along for more than a quarter of a century.

JDRF earlier this year has unveiled plans to reboot the Revolution Ride — a move that aims to attract a new generation of riders. The Heart and Stroke Foundation is also making improvements to its cycling programs, with an eye on getting new people involved.

For more on Canada’s Top 30 P2P programs, download our 2015 report.

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2016 Conference Evaluation


Thank you for coming to our 2016 Conference!

We value your feedback and appreciate your taking the time to answer a few questions to help us keep making our conference better.


P2P Fundraising Canada - 2016 Conference Evaluation

Electronic evaluation for the 2015 conference.

2015 Workshop Evaluation


Thank you for coming to our Pre-Conference Workshop!

We value your feedback and appreciate your taking the time to answer a few questions to help us keep making our workshops better.



Build Your Network


Take advantage of the many opportunities during the conference to meet your peers:

8:00 AM to 8:30 AM — Breakfast in the Exhibit Hall

10:00 AM to 10:30 AM — Networking Coffee in the Exhibit Hall

1:00 PM to 1:30 PM — Dessert Reception in the Exhibit Hall

4:15 PM to 5:00 PM — Closing Reception

And online – Join our LinkedIn Group and keep the networking going.


2015 Conference Presentations

presentationsLearn more about our speakers


Download: 2015 Canadian Top Thirty P2P Programs

Sector Breakouts
  • 320_ChessIcon_RedDownload Presentation: Proprietary Programs Presentations
    • Amy Milne, Beyond
    • Tristan Bassett, SickKids Foundation
    • Joanne Fraraccio, Big Brothers Big Sisters of Toronto
    • Kimberley Locke, JDRF
    • Becky Mitts, MS Society of Canada
  • Download Presentation: Challenge Programs Summit
    • Rachel Armbruster, Armbruster Consulting Group
    • Donna Dowsett, Canadian Diabetes Association
    • Nick Hollowood & Gary Irvine, The Realbuzz Group
    • Sponsored by The Realbuzz Group
  • Download Presentation: Independent Fundraising Programs Summit
    • Donna Wilkins, Charity Dynamics
    • Thadshiga Jayaseelan, Oakville Hospital Foundation
    • Sue Dalos, Canadian Cancer Society
    • Candice Hamel, MS Society of Canada
    • Sponsored by Charity Dynamics
CashSweatTears_Canada_4cCash, Sweat & Tears Canada Award Luncheon

Read more about Lovisa McCullam and her achievements on behalf CF Canada

Cash, Sweat & Tears Canada Award sponsored by Blackbaud

Skill Building Breakouts


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