Welcome to Peer-to-Peer Fundraising Canada

david_korea_picBy David Hessekiel

Peer-to-peer fundraising has a proud history in Canada stretching back to Terry Fox’s historic trek across Canada in 1980. But until now it hasn’t had a place for peer-to-peer fundraising professionals to share winning strategies.

Welcome to Peer-to-Peer Fundraising Canada, the first conference and online hub 100% focused on helping make your programs even greater.

Our decision to launch a conference and an information-rich website was inspired and encouraged by the many Canadians who’ve traveled to our US conference over the last few years and engaged in our US-focused distance learning programs.

Please join us on October 20th in Toronto at the Peer-to-Peer Fundraising Canada Conference, an event featuring excellent speakers committed to helping you succeed, great opportunities to build your network and the premiere of our benchmarking study ranking the largest Canadian peer-to-peer fundraising programs.

Embrace what we’re building and together we’ll create a year-round community with an “all for one and one for all spirit” that will help all peer-to-peer fundraising programs in Canada. I encourage you to

Send us news of your accomplishments and questions on how to deal with challenges.

— Connect with us on Linkedin and Twitter.

— Sign up for our live and recorded webinars.

— Dive into this website for articles on best practices.

And please tell your colleagues about Companies & Causes Canada so together we can tap the power of peer-to-peer fundraising to support important efforts to build a better world.

David Hessekiel
Peer-to-Peer Fundraising Canada

New Survey Results: Physical, Virtual or Hybrid Next Spring?

As the fall peer-to-peer fundraising season winds down, organizations are beginning to take steps to map out their spring 2021 plans in the face of a deadly pandemic that is showing no signs of easing up.

A new survey of nearly 100 Canadian and U.S. nonprofits by the Peer-to-Peer Professional Forum finds that more than half of groups that manage spring campaigns have already decided what form they will take.

Not surprisingly, most of the organizations that have made decisions are opting to avoid in person gatherings.

Nearly half reported that they are planning to hold virtual campaigns.

Another one in four said they planned to host hybrid programs, which combine elements of in-person and virtual events.

And some, such as Junior Achievement, say they are giving local chapters the opportunity to make decisions based on circumstances in their communities or are moving their spring campaigns to a later date, with the hope that they can safely host in-person events in the summer or fall.

Of the 48% that have not yet decided, half expect to commit by the end of this year while the rest planned to wait until 2021.

The takeaway is clear: in spite of uncertainty about pandemic restrictions in 2021, nonprofits want to make programming decisions early enough to filed strong programs than they were able to produce this year.

“This spring, the coronavirus forced almost every organization to scrap their long-planned events and create virtualized campaigns on the fly,” said David Hessekiel, president of the Peer-to-Peer Professional Forum. “It’s clear based on this latest research that most groups are taking active steps to avoid facing the same fate in 2021. Rather than waiting, they’re making decisions now so they can begin communicating with their supporters and get a jump start on fundraising.”

Keeping the door open

The American Foundation for Suicide Prevention decided to make a call now so they can begin communicating with supporters about what to expect – even though restrictions might loosen before spring.

As a result, AFSP this month announced that its spring walk series – which is held on college and high school campuses between March and May – will be done under a virtual model. But the group has also left the door open to add an in-person component if conditions improve, said Nicole Dolan, senior director for its Out of Darkness Walk series.

“This is all very new in terms of how we look ahead to spring,” Dolan says. “We needed to take out some of the guesswork and just come up with a plan so that everyone is working with the same framework now.”

The organization is still waiting to make decisions on its late-spring and early-summer events – but expects to make announcements between three and five months before the launch of each program.

Hybrid models

The National Psoriasis Foundation is among a number of nonprofits who have decided to move forward with hybrid campaigns.

In fact, it is hosting a December gala in which a limited number of participants will attend in person while others will be able to watch the event online. The gala, which includes an awards program, will give those who are attending virtually an opportunity to congratulate its top honoree on screen.

For its spring Team NPF walk series, participants will have the option of participating in person. For those who choose this option, they will be able to pick up a gift bag and T-shirt and then walk on their own at a designated park in their community – observing social distancing. Like many other walks, the foundation’s walks will feature a virtual kickoff event to avoid pulling together a crowd.

“We have been successful in offering both the in-person and virtual option so there is no reason not to continue to offer both options no matter what happens in 2021,” said Kris Bockmier, the foundation’s director of field operations.

Forging ahead

While most P2P programs plan to stick with virtual or hybrid events, a small, but significant, minority are forging ahead with physical events.

Sixteen percent of the groups who have made decisions about 2021 report that they are moving ahead with some form of in-person campaign in the New Year.

Hockey Helps the Homeless, a Canadian group that brings together hockey teams to participate in tournaments and raise money for homeless charities, plans to move ahead with live tournaments starting as early as January 22.

The organization has created a strict set of protocols to help ensure player safety – and has developed a system for scaling up and scaling down the number of people who can participate in each tournament based on the current state of the virus.

“We’ve been able to do this because we’re hyper-focused on doing one thing very well,” said Ryan Bailie, the organization’s executive director.

5 Ways to Create Memorable Virtual Experiences

It takes a killer event experience to motivate supporters to fundraise in the pandemic era.

Simply saying “We’re going virtual, please walk and ask for donations” is a recipe for disaster.

So how do you create inspiring, engaging programming during this era of social distancing?

Five experts who make their living helping peer-to-peer pros tackle such problems recently provided us with some actionable advice.

Here are their tips:

1. Reimagine a live event

Blackbaud’s Shana Masterson is seeing a number of examples of campaigns that are finding creative ways to engage participants in person.

“Some participants are ready to connect with others safely,” she says. “Traditional events can become car parades, socially-distant rides, or drive-in rallies.”

The Autism Speaks Walk, for example, gave fundraisers the chance to leave their walking shoes at home and participate in their cars.

Virtual gives you the opportunity to throw your old rules out the window and try something completely different.

2. Create mission moments

You don’t have to be in the same place to create emotionally memorable moments, says Erica Helphand of OP3.

During the American Foundation for Suicide Prevention’s Virtual Overnight Experience, the nonprofit used photos uploaded to a hashtag to create a powerful, mosaic-style photo of virtual participants that was generated in real time.

“It was powerful, engaging, and showed that your participation really mattered,” Helphand said.

3. Explore exciting places

Dana-Farber Cancer Institute used its partnership with the Boston Red Sox to create a virtual challenge to “Fill Fenway” Park by buying tickets to a future game and having the proceeds of their sale benefit the Jimmy Fund.

Visitors can take an interactive tour of the iconic ballpark and virtually experience some of the park’s hidden gems, says Eventage’s Jen Junger.

Those who purchase tickets also were listed on an online tribute board and get their photos on a Red Sox-themed trading card.

To date, the campaign has filled about half of Fenway’s 37,731 seats – meaning that nearly 19,000 virtual tickets have been sold to benefit Dana-Farber.

4. Use trackers

Many nonprofits have been experimenting with the use of virtual fitness trackers that help fundraisers log how far they’ve run, walked or ridden as a way to create challenges and help participants track their progress.

Children’s Hospital of Philadelphia used tracking technology to create a 31-Day fitness challenge that led to a 181 percent increase in fundraising compared with a similar campaign in 2019.

More than 1,600 fundraisers in 32 states took part in virtual challenges in which they ran, walked, or biked 31, 62, or 100 miles in May.

“People enjoy sharing their workout accomplishments, allowing them to connect that energy to your cause is always a win,” says DonorDrive CEO Marc Rubner.

5. Engage your super-supporters

Whatever you choose to do with your virtual campaign, it helps to build excitement early.

FrontStream’s Lucas VanGombos advises peer-to-peer pros to kick-start their virtualized campaigns by reaching out to your top fundraisers before you officially launch registration and invite them to start fundraising early.

“This gives your superstar fundraisers some extra attention and allows you to officially launch your event with some already-crafted great example of successful donation pages,” he said.

P2P Campaigns Pivot Quickly To Virtual In Face Of Covid-19

Nonprofits that manage peer-to-peer fundraising programs tried to move quickly to transform planned, in-person events into virtual campaigns in the face of the Covid-19 pandemic.

Unfortunately, many organizations expect their existing campaigns to raise only about half of what they had budgeted at the beginning of 2020, according to a new survey of 120 North American nonprofits by the Peer-to-Peer Professional Forum.

The Peer-to-Peer Professional Forum survey found two thirds of U.S. and Canadian nonprofits had already either hosted a virtual campaign to replace an existing program or had completed a new virtual effort in addition to what was already planned.

And three-quarters of nonprofits – an even 75 percent – had campaigns underway or were preparing to host a virtual campaign later this year.

“When Covid-19 started disrupting our day-to-day lives in March, nonprofits of all sizes realized that they needed to create virtual alternatives to their planned in-person events – and they needed to do it quickly,” said David Hessekiel, president of the Peer-to-Peer Professional Forum.

“Our research found that, in many cases, organizations didn’t just convert in-person campaigns into virtual campaigns, they also explored ways to stand up multiple virtual campaigns to help engage fundraisers who couldn’t come together for physical events in real life because of social-distancing requirements.”

Lowered Expectations

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride, or video gaming challenge and reach out to their friends, family, colleagues, and followers for donations.

Collectively, the 30 largest U.S. peer-to-peer campaigns raised nearly $1.37 billion in 2019, according to the annual Peer-to-Peer Professional Forum Top Thirty study.

Unfortunately, the Covid-19 pandemic is likely to cause those totals to diminish significantly, according to the latest Peer-to-Peer Professional Forum survey, which was fielded in June.

While many large programs have yet to kick off their virtual campaigns or are still actively raising money, those that have reported fundraising totals report significant declines. Some notable examples from America’s largest programs include:

  • March of Dimes transformed its March for Babies fundraising walk series into a virtual campaign called March for Babies StepUp. The virtual campaign has raised $25 million – compared with the $48.9 million raised by March for Babies in 2019. The organization’s goal for the campaign had been $40 million before the pandemic.
  • National MS Society’s Walk MS walk series raised more than $41.7 million in 2019. Its virtual replacement has raised $22.5 million to date – though money is still coming in and totals are likely to increase.
  • The virtual version of the Arthritis Foundation’s walk series raised $3.5 million this spring. The organization had initially set a fundraising goal of $8 million for the campaign – and revised it to $2.8 million when it was forced to move to a virtual campaign.

Rays of Hope

The results have been somewhat more encouraging for a number of smaller programs, which are able to be more nimble than their larger counterparts. The ALS Association’s Greater Chicago Chapter had set a goal of $575,000 for its annual June walk – then revised its goal to $450,000 when it pivoted to a virtual campaign. Kendra Albers, the chapter’s director of development, reports the virtual effort is on pace to meet its revised goal.

Stamford Health‘s Hope in Motion Walk & Run in Connecticut made a similar move with its June walk and has, to date, raised more than $415,000 toward its revised $450,000 goal. It is extending its fundraising deadline to Sept. 30 to give supporters more time to raise money.

But while fundraising totals are down for most organizations, the news is not all bad.

Some of the revenue losses have been offset by reduced costs associated with staging virtual campaigns versus in-person events, pointed out Gary Metcalf, president of Cadence Sports which fielded a virtual cycling challenge for the Alzheimer’s Association in June that did not meet its gross revenue goal, but actually netted more for the group due to lower expenses.

In addition, many nonprofits are launching multiple virtual campaigns to help engage supporters who might not otherwise participate.

For example, American Cancer Society, which expects revenues from its signature Relay for Life series to be down 55% percent from its original 2020 goal of $151 million, has developed a number of new virtual events.

This spring, the charity piloted a virtual running event – DetermiNation Runs the Country – in which participants log their own miles and collectively attempt to run the length of the United States. Collectively, 426 runners covered 9,943 miles and raised about $68,000, said Paul Purdy, American Cancer Society’s strategic director, endurance events.

That figure, while small compared with the organization’s overall P2P budget, was a test run for a larger campaign – DetermiNation Takes on the World. The new campaign kicked off July 20.

“With strategy and key learnings from this first campaign, we are excited for where this will take us in 2020, as well as build the structure for renewing these initiatives in 2021,” Purdy said.

Additional Resources

  • Report: Check out these five key strategies for virtual program success based on in-depth interviews with dozens of professionals in the wake of their spring campaigns. 5 Spring Learnings to Make Your Virtual Campaign Shine.
  • Webinar: Don’t miss the Building Strong Virtual Programs recorded webinar in which we bring to life all of these findings with the help of three outstanding leaders in our field. Tracy Evans of AIDS/LifecycleWilliam White of Lymphoma Research Foundation and Kristin Gibbs of the National MS Society share candid insights of strategies they will build on and those they will NOT repeat.

Webinar Recording: Creating Winning Virtual Programs In The COVID-19 Era

virtual is the new purple

Original Broadcast Date: April 3, 2020

The impossibility of holding mass participation events this spring has P2P program leaders scrambling to create alternatives to “real world” events in a manner that will actually raise funds. This webinar explores how to make this transition and the experiences of programs tackling the challenge.

access recording

Unfortunately, “virtualizing” a program is not as simple as “if you build it, they will come.” Participants, donors and organizers have grown accustomed to linking a physical activity to asking for donations. Going virtual requires development teams to create elements that will engage all of these stakeholder groups.

With that in mind, Charity Dynamics’ Sue Dalos kicks our program off with a checklist of strategies and tactics for alternative peer-to-peer fundraising channels to have the best chance of succeeding.

Next, development executives from organizations representing three different approaches to this problem share early lessons learned:

STARTING FROM SCRATCH — In early March, the March of Dimes went from expecting to hold 257 Spring walks to announcing that they were virtualizing the entire program. Then followed an intense period in which a multifaceted team and consultants collaborated to determine what that meant. COO Alan Brogdon shares the story of what they’re building and what they hope to accomplish.

BUILDING ON A VIRTUAL PROGRAM — The Pancreatic Cancer Action Network has canceled all of its March through May PurpleStrides programs and is directing supporters to channel their fundraising into the group’s Virtual Strider program. CDO Lori Stevens describes the story behind the story of how PANCAN pivoted and what it is doing to engage people.

BUILDING ON A DIY PROGRAM — With a history linked back to head shaving events held on St. Patrick’s Day, the St. Baldrick’s Foundation has a strong skew toward Spring events to fight pediatric cancer. When it became clear that these volunteer-organized events could not go on as planned, the group decided to leverage an existing DIY platform as the basis for encouraging supporters to “go virtual.” Chief External Relations Officer Anja Kloch shares their story and plans.

Session moderated by Peter Panepento, Communications Director for the Peer-to-Peer Professional Forum.

PRICE: FREE to Members, $99 for Nonmembers

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Become a P2PPF member today and receive free access to this webinar and more.

For access to valuable free information on managing P2P programs in the COVID-19 era, visit our COVID-19 Resource Center.



alanAlan Brogdon, March of Dimes
A 22-year veteran of the March of Dimes, Alan joined the organization as director of IT operations and then advanced to Chief Technology Officer in 2004. As SVP and chief operating officer, Alan oversees a wide-range of the March of Dimes team’s activities including its peer-to-peer fundraising efforts, marketing and communications and change management.






SueSue Dalos, Charity Dynamics
For the past 16 years, Sue has had the opportunity to support the nonprofit industry to raise over $300 million to fight cancer (Canadian Cancer Society, Ontario), improve heart health (The Heart & Stroke Foundation, Ontario) and support children in developing countries (UNICEF Canada). Now with Charity Dynamics, Sue brings her unique blend of traditional and technical expertise to our consulting team as our Principal Consultant. Her extensive experience in strategic development and management of integrated programs, including in-depth experience in fundraising development, marketing strategy and digital solutions from conception to launch, offers our clients actionable insights and forward-thinking solutions.



Anja Kloch, St. Baldrick’s Foundation
Anja Kloch is the Chief External Relations Officer of the St. Baldrick’s Foundation, the largest private funder of childhood cancer research grants. With over 28 years of nonprofit fundraising, marketing and public relations experience, Anja joined the childhood cancer community in 2016 and now oversees all aspects of fundraising and marketing for the Foundation. Having experienced cancer treatment first hand, Anja is passionate about being part of a large team that is committed to making sure no parent has to hear the words “your child has cancer.”





Lori StevensLori Stevens, Pancreatic Cancer Action Network
As Chief Development and Community Engagement Officer for the Pancreatic Cancer Action Network, Lori Stevens drives strategy, management, leadership and implementation of the organization’s fundraising efforts and volunteer engagement activities. Lori joined PanCAN in August 2018 and has overseen significant growth in all revenue channels while implementing a new nationwide volunteer leadership model.

Prior to joining PanCAN, Lori served as Senior Vice President for the Western States Affiliate of the American Heart Association, where she was responsible for Division revenue and mission impact in alignment with both affiliate and national goals and priorities. Stevens also served as Vice President, Field Operations of the Western Division for the American Diabetes Association for 8 years driving $33 million in revenue.

Webinar Recording:
Managing COVID-19’s Impact On Your Peer-to-Peer Programs

Original Broadcast Date: March 20, 2020

How should your organization react to the COVID-19 outbreak?   Postpone, cancel or move ahead?  Go virtual?   What impact will COVID-19 have on your 2020 revenues?   How should you best communicate with supporters?

Armed with a new Peer-to-Peer Professional Forum survey of top program executives and an expert panel, we’ll share news on what is happening in the field and gain insights into how to attack this major challenge.

During this one-hour session, you’ll have an opportunity to hear how leading peer-to-peer professionals are dealing with this crisis – and discuss how to adjust your strategies and tactics to minimize disruptions.

Among the topics we’ll cover:

    • Keeping your fundraisers, sponsors, and donors informed about the impact of COVID-19 on your programs and what they can do to help
    • A decision matrix for making Go/No Go decisions
    • How to identify creative ways to replace lost revenue

Jennifer Lee, EVP Fundraising Events, National MS Society

Elyse Meardon, Vice President of Revenue, Children’s Miracle Network Hospitals

Peter Panepento, Philanthropic Practice Leader, Turn Two Communications


David Hessekiel, President, Peer-to-Peer Professional Forum


PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

Order Now

By taking part in this webinar you are confirming that you would like to receive periodic emails from us with the latest in peer-to-peer fundraising. You may unsubscribe if you no longer wish to receive our emails.

Canada’s Largest P2P Programs Post Strong 2019 Results


  • Revenues for the 30 largest Canadian peer-to-peer fundraising campaigns posted less than a 1% decline in 2019, according to an annual survey by the Peer-to-Peer Fundraising Canada.

    Collectively the 30 campaigns tracked by Peer-to-Peer Fundraising Canada raised nearly $245.1 million in 2019, down 0.3 percent from 2018.

    And after removing the results of just one program, The Ride to Conquer Cancer, results for the remaining 29 campaigns were up by more than $2 million.

    “While it’s easy to look at the top-line revenue number and assume that peer-to-peer fundraising is struggling, this year’s survey tells a much different story,” said Peer-to-Peer Professional Forum President David Hessekiel. “The majority of large programs experienced strong gains in 2019. On the heels of a strong year in 2018, revenue has been trending up over the past two years.”

    Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or video gaming challenge and reach out to their friends, family members, colleagues and followers for donations.

    Results of the study including the top 30 rankings can be found at https://www.p2pfundraisingcanada.com/.

    The survey is sponsored by CauseForce.

    Survey Highlights

    This year’s survey of the top 30 programs is led by The Ride to Conquer Cancer, which saw its revenues total more than $39 million, down 6.6 percent from $41.8 million in 2018. Officials say the revenue decline was expected following a 2018 in which three of its four events were celebrating milestone anniversaries.

    The Ride, which drew an estimated 10,000 participants in four cities, has held the title of Canada’s largest P2P program since the survey began tracking campaigns in 2014.

    “The Ride across Canada saw a slight decline year over year. However, the engagement of our riders, crew, volunteers, and donors remains as high as ever,” said Steve Merker, Vice President of Corporate & Community Partnerships for The Princess Margaret Cancer Foundation. “With over 11,000 riders and volunteers and over a quarter of a million donors, the Ride serves as Canada’s largest athletic fundraising program for cancer research.”

    The Terry Fox Foundation’s The Terry Fox Run, was Canada’s second-largest peer-to-peer campaign in 2019, raising $25.3 million — up 2.7 percent from 2018.

    Despite being one of Canada’s oldest and most established P2P programs, The Terry Fox Run has seen significant gains in recent years — even as other longstanding programs have struggled. Since 2015, its annual revenues have increased by more than 30 percent.

    “The Terry Fox Run shows that with a disciplined approach, long-running peer-to-peer programs can resonate with supporters for decades,” Hessekiel said. “The fact that it continues to draw more than 3.4 million participants per year 40 years after its founding is a remarkable achievement.”

    Strong Growth Abounds

    Movember Canada – which encourages men to grow moustaches each November to raise awareness and money for men’s health issues – posted the biggest revenue increase among large Canadian programs in 2019.

    The campaign raised more than $19.9 million – up $2.4 million, or 13.7 percent from 2018. The increase was fueled, in part, by a surge in participation. More than 70,700 people took part in Movember Canada’s 2019 campaign, up more than 14,200 from 2018.

    “Our campaign message to Canadians was simple: Whatever You Grow Will Save a Bro,” said Keith Sexton, Movember Canada’s Senior Manager of Community Development. “It paid tribute to the fun origins of Movember but was underlined with the importance of our why – which clearly resonated with the 70,000 Canadians who joined us this year.”

    While Movember and the Terry Fox Run were among the most noteworthy gainers, they did not provide the only highlights.

    Other campaigns that posted significant gains in 2019 include JDRF Canada’s Sun Life Ride to Defeat Diabetes for JDRF (up 17.1 percent), Blue Sea Philanthropy’s Coldest Night of the Year (17 percent), The Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer (14.5 percent), and Leukemia & Lymphoma Society’s Light the Night (13 percent).

    Other highlights from the survey include:

    • Heart & Stroke Foundation of Canada’s Big Bike campaign had the largest percentage decrease: 39 percent. The decline was part of a planned downsizing of the campaign according to the Heart and Stroke Foundation, which noted that it was looking to focus on ensuring that it was focusing on events that had lower overhead compared to revenues.
    • Leukemia & Lymphoma Society’s Light the Night is the only new campaign to break into the top 10 this year. It replaces Big Bike, which dropped from No. 10 to No. 17 on this year’s list.
    • Cops for Cancer – which provided data for the first time – is the only new entry on this year’s list. It replaces Ovarian Cancer Canada’s Walk of Hope. Cops for Cancer raised $3.15 million to land at No. 25 on the list.

Download the Top 30 Narrative and Dataset

 Top 10 list

  1. The Ride to Conquer Cancer – Princess Margaret Cancer Foundation and three other Canadian cancer centers – $39.0 million – down 6.6 percent
  2. The Terry Fox Run—The Terry Fox Foundation – $25.3 million – up 2.7 percent
  3. Relay for Life – Canadian Cancer Society – $23.0 million – down 3.0 percent
  4. Movember Canada – Movember Canada – $19.9 million – up 13.7 percent
  5. CIBC Run for the Cure – Canadian Cancer Society – $16.7 million – up 3.1 percent
  6. Jump Rope for Heart – Heart and Stroke Foundation of Canada –
    $13.1 million – down 1.6 percent
  7. MS Bike – MS Society of Canada – $8.4 million – down 2.9 percent
  8. MS Walk – MS Society of Canada — $8.1 million – down 0.8 percent
  9. World Partnership Walk – Aga Khan Foundation — $7.7 million – up 6.9 percent
  10. Light the Night – Leukemia & Lymphoma Society of Canada — $6.5 million – up 13 percent

P2PCanada_30_4cPrevious versions of the Peer-to-Peer Fundraising Canada Top 30 survey:

2018 — Canadian Top Thirty P2P Programs

2017 — Canadian Top Thirty P2P Programs

2016 — Canadian Top Thirty P2P Programs

2015 — Canadian Top Thirty P2P Programs

2014 — Canadian Top Thirty P2P Programs

2018 Top Thirty Benchmarking Survey Results


Fundraising revenue for Canada’s 30-largest peer-to-peer fundraising programs increased 1 percent in 2018, to $243.3 million, according to the Peer-to-Peer Fundraising Canada Thirty survey of Canadian fundraising programs.

It marks the first time in the survey’s five-year history that revenues increased for these bellwether programs and shows that efforts by a number of Canadian charities to retool their programs are paying off.

“All across Canada, nonprofits are seeing strong results in their peer-to-peer fundraising campaigns,” said David Hessekiel, president of Peer-to-Peer Fundraising Canada, which produces the annual survey. “Growth is coming from some familiar names — as well as some newcomers who are energizing a new generation of supporters who are eager to raise money for their favorite charities.”

The Ride to Conquer Cancer tops the list of Canada’s largest peer-to-per fundraising programs.

The Peer-to-Peer Fundraising Canada Thirty survey ranks the 30 largest peer-to-peer fundraising programs in Canada.    

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or challenge and reach out to their friends, family members and colleagues for donations.

Survey Highlights

This year’s survey of the top 30 programs is led by The Princess Margaret Cancer Center’s The Ride to Conquer Cancer, which saw its revenues total $41.8 million, up more than 6 percent from $39.4 million in 2017.

The Ride, which drew an estimated 10,000 participants in four cities, has held the title of Canada’s largest P2P program since the survey began tracking campaigns in 2014.

The Terry Fox Foundation’s The Terry Fox Run, moved into second place on the list, with $24.7 million — up 2.4 percent compared with 2017. The Terry Fox Run leapfrogged over the Canadian Cancer Society’s Relay for Life campaign, which posted $23.7 million in revenues and ranked No. 3 in the survey.

Despite being one of Canada’s oldest and most established P2P programs, The Terry Fox Run has seen significant gains in recent years — even as other longstanding programs have struggled.

“The Terry Fox Run shows that with a disciplined approach, long-running peer-to-peer programs can resonate with supporters for decades,” Hessekiel said. “At a time when many nonprofits are experimenting with fundraising via live streaming and other technology, The Terry Fox Run demonstrates that there’s still room for traditional programs to thrive.”

In a fitting bookend to the Terry Fox Run, this year’s survey also includes a brand-new program —SickKids Foundation’s SickKids GetLoud, an event that was part walk and part music festival.

This first-year event pulled in $2.3 million and helped the SickKids Foundation sunset a previous program, the Great Camp Adventure, which was discontinued in 2018.

Other highlights from the survey include:

    • SickKids Foundation had the fastest-growing large campaign in North America in 2018. Its Great Cycle Challenge saw its revenues increase by a 86.4 percent to almost $4 million. This was the largest percentage increase of any campaign in Canada or the U.S. in 2018.
    • Two hockey-themed campaigns were among Canada’s fastest-growing programs of 2018. Hockey Helps the Homeless, held at 13 sites across Canada, pulled in more than $4.2 million, up 21.3 percent over the previous year. Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer, meanwhile, raised nearly $2.7 million, up 3 percent.
    • Blue Sea Philanthropy’s Coldest Night of the Year also continued its growth trend, raising just short of $5 million in 2018, up 6.1 percent from $4.7 million in 2017. Coldest Night of the Year’s revenues have doubled since 2014.
  • Another new arrival to the list is Heart and StrokeFoundation’s My Own Fundraiser, which raised $3.2 million — making it one of the few DIY themed campaigns to make the top 30 in either the U.S. or Canada.

Download the Top 30 Narrative and Dataset

 Top 10 list

  1. Enbridge Ride to Conquer Cancer — Princess Margaret Cancer Foundation ($41.82 million)
  2. The Terry Fox Run, Terry Fox Foundation ($24.65 million)
  3. Relay for Life, Canadian Cancer Society ($23.7 million)
  4. Movember Canada, Movember Canada ($16.87 million)
  5. CIBC Run for the Cure, Canadian Breast Cancer Foundation ($16.2 million)
  6. Jump Rope for Heart, Heart and Stroke Foundation of Canada ($13.33 million)
  7. MS Bike, MS Society of Canada ($8.68 million)
  8. MS Walk, MS Society of Canada ($8.13 million)
  9. World Partnership Walk, Aga Khan Foundation Canada ($7.2 million)
  10. Big Bike, Heart and Stroke Foundation of Canada ($7.05 million)

P2PCanada_30_4cPrevious versions of the Peer-to-Peer Fundraising Canada Top 30 survey:

2017 — Canadian Top Thirty P2P Programs

2016 — Canadian Top Thirty P2P Programs

2015 — Canadian Top Thirty P2P Programs

2014 — Canadian Top Thirty P2P Programs

Webinar Recording: Creating a Successful GivingTuesday P2P Campaign

Original Broadcast Date: January 29, 2020

GivingTuesday – the massive one-day effort to encourage people to give to charity – has become an annual phenomenon.

And while GivingTuesday 2020 is still nearly a year away, the most successful GivingTuesday campaigns require a year-round effort.

The stakes are high. In 2019, millions of people contributed more than $500 million to U.S. nonprofits.

Even better, a growing number of nonprofits are incorporating GivingTuesday into their peer-to-peer programs. Camp Kesem, a nonprofit that supports children impacted by a parent’s cancer, raised $2.27 million from more than 50,000 donors on GivingTuesday.

And its totals have been growing steadily. GivingTuesday revenues were up 26 percent over 2018 at Camp Kesem — and exceeded the organization’s goal by 15 percent.

Join us to learn from two leading experts who will help show you what you can do now to have a successful 2020 GivingTuesday campaign.

During this exclusive one-hour session, you’ll learn how to:

  • Grow your revenues and participation year over year.
  • Build internal cohesion behind your GivingTuesday campaign among your program, brand, and development teams.
  • Create effective tools, including social-media press kits, webinars, and web resources, to help your peer-to-peer fundraisers exceed their goals.

Speakers include:

Cristin O'Leary JonesCristin O’Leary Jones — Cristin is Senior Director, Development and Chapter Fundraising at Kesem, where she oversees chapter fundraising training and resources for 5,000+ college student volunteers raising over $10 million at 125 chapters nationwide. Cristin also manages individual giving campaigns for the national office of Kesem. Prior to joining Kesem in 2013, Cristin provided capacity-building services to nonprofit and philanthropic organizations at Draper Consulting Group, particularly focused on fundraising, strategic planning, and board and staff development.

Kesem is the largest national organization dedicated to supporting children impacted by a parent’s cancer, at no cost to families. Our innovative and fun-filled programs provide children with peers who understand their unique needs, and create long-lasting impact.



Woodrow RosenbaumWoodrow Rosenbaum — As founder and CEO of With Intent, an international consumer marketing agency, Woodrow has a long history of building top consumer brands. Woodrow has helped companies and brands to define strategies, develop new business and expand their markets.

As the Data & Insights Lead on the global GivingTuesday team, Woodrow is working with donation processors, and other stakeholders around the world, to evaluate donor behaviors, using his experience in consumer analytics to uncover the levers for increased individual giving.


PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

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Webinar Recording: Does Your P2P Event Create a Lasting Impact?

Original Broadcast Date: January 22, 2020

The P2P landscape is undergoing significant change. Events are still the cornerstone of P2P but the types of, and reasons for, giving around those events is changing. Learn how mobile tech from Grassroots Unwired has enabled events like Ride for Roswell to create a stellar experience for event participants and volunteers and save significant staff resources along the way.

Org’s. that are still using spreadsheets on paper and online-only payment solutions on the day of their event are wasting time, losing money, and missing an opportunity to be more efficient, engage and retain participants. To maintain the revenues from P2P Events, organizations need a day-of experience that is as digitally connected and seamless as their online tools. An experience that gives org.’s the ability to tie the day-of experience into all other donor experiences, and where participants can do more than just run or walk.

Attendees will hear from Karen Cincotti, Ride for Roswell to learn about the ways they incorporated technology from Grassroots Unwired into their annual bike event and leave this webinar equipped with options to incorporate tech into the day of their own P2P event.


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You may unsubscribe if you no longer wish to receive our emails.

Revolutionize Your Fundraising with Corporate Matching Gifts:
A Conversation with LLS

Originally Aired: April 2020

Corporate matching gifts are an often overlooked opportunity to exponentially increase revenue raised in peer-to-peer fundraising events. In this webinar, you’ll get a broad overview of the different types of corporate philanthropy followed by a deep dive on the mechanics of matching gifts. Learn more about effective ways to market matching gifts to donors and how to successfully integrate matching gifts into your peer-to-peer fundraising events.

You’ll also hear from Leukemia and Lymphoma Society’s Christopher Reilly about how LLS increased their revenue by $1MM+ in their first year by leveraging matching gifts.

Learning Objectives:
• Understand matching gifts and the process for requesting them
• Collect effective strategies for marketing matching gifts to donors
• Learn how to successfully incorporate matching gifts into P2P fundraising events

Leukemia and Lymphoma Society: Christopher Reilly, Vice President, Accounting and Financial Reporting
Double the Donation: Sydney Faye Williams, CNP, Sr. Matching Gift Account Executive


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