Welcome to Peer-to-Peer Fundraising Canada

david_korea_picBy David Hessekiel

Peer-to-peer fundraising has a proud history in Canada stretching back to Terry Fox’s historic trek across Canada in 1980. But until now it hasn’t had a place for peer-to-peer fundraising professionals to share winning strategies.

Welcome to Peer-to-Peer Fundraising Canada, the first conference and online hub 100% focused on helping make your programs even greater.

Our decision to launch a conference and an information-rich website was inspired and encouraged by the many Canadians who’ve traveled to our US conference over the last few years and engaged in our US-focused distance learning programs.

Please join us on October 20th in Toronto at the Peer-to-Peer Fundraising Canada Conference, an event featuring excellent speakers committed to helping you succeed, great opportunities to build your network and the premiere of our benchmarking study ranking the largest Canadian peer-to-peer fundraising programs.

Embrace what we’re building and together we’ll create a year-round community with an “all for one and one for all spirit” that will help all peer-to-peer fundraising programs in Canada. I encourage you to

Send us news of your accomplishments and questions on how to deal with challenges.

— Connect with us on Linkedin and Twitter.

— Sign up for our live and recorded webinars.

— Dive into this website for articles on best practices.

And please tell your colleagues about Companies & Causes Canada so together we can tap the power of peer-to-peer fundraising to support important efforts to build a better world.

David Hessekiel
President
Peer-to-Peer Fundraising Canada

Canada’s Largest P2P Programs Post Strong 2019 Results

P2PCanada_30_4c

  • Revenues for the 30 largest Canadian peer-to-peer fundraising campaigns posted less than a 1% decline in 2019, according to an annual survey by the Peer-to-Peer Fundraising Canada.

    Collectively the 30 campaigns tracked by Peer-to-Peer Fundraising Canada raised nearly $245.1 million in 2019, down 0.3 percent from 2018.

    And after removing the results of just one program, The Ride to Conquer Cancer, results for the remaining 29 campaigns were up by more than $2 million.

    “While it’s easy to look at the top-line revenue number and assume that peer-to-peer fundraising is struggling, this year’s survey tells a much different story,” said Peer-to-Peer Professional Forum President David Hessekiel. “The majority of large programs experienced strong gains in 2019. On the heels of a strong year in 2018, revenue has been trending up over the past two years.”

    Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or video gaming challenge and reach out to their friends, family members, colleagues and followers for donations.

    Results of the study including the top 30 rankings can be found at https://www.p2pfundraisingcanada.com/.

    The survey is sponsored by CauseForce.

    Survey Highlights

    This year’s survey of the top 30 programs is led by The Ride to Conquer Cancer, which saw its revenues total more than $39 million, down 6.6 percent from $41.8 million in 2018. Officials say the revenue decline was expected following a 2018 in which three of its four events were celebrating milestone anniversaries.

    The Ride, which drew an estimated 10,000 participants in four cities, has held the title of Canada’s largest P2P program since the survey began tracking campaigns in 2014.

    “The Ride across Canada saw a slight decline year over year. However, the engagement of our riders, crew, volunteers, and donors remains as high as ever,” said Steve Merker, Vice President of Corporate & Community Partnerships for The Princess Margaret Cancer Foundation. “With over 11,000 riders and volunteers and over a quarter of a million donors, the Ride serves as Canada’s largest athletic fundraising program for cancer research.”

    The Terry Fox Foundation’s The Terry Fox Run, was Canada’s second-largest peer-to-peer campaign in 2019, raising $25.3 million — up 2.7 percent from 2018.

    Despite being one of Canada’s oldest and most established P2P programs, The Terry Fox Run has seen significant gains in recent years — even as other longstanding programs have struggled. Since 2015, its annual revenues have increased by more than 30 percent.

    “The Terry Fox Run shows that with a disciplined approach, long-running peer-to-peer programs can resonate with supporters for decades,” Hessekiel said. “The fact that it continues to draw more than 3.4 million participants per year 40 years after its founding is a remarkable achievement.”

    Strong Growth Abounds

    Movember Canada – which encourages men to grow moustaches each November to raise awareness and money for men’s health issues – posted the biggest revenue increase among large Canadian programs in 2019.

    The campaign raised more than $19.9 million – up $2.4 million, or 13.7 percent from 2018. The increase was fueled, in part, by a surge in participation. More than 70,700 people took part in Movember Canada’s 2019 campaign, up more than 14,200 from 2018.

    “Our campaign message to Canadians was simple: Whatever You Grow Will Save a Bro,” said Keith Sexton, Movember Canada’s Senior Manager of Community Development. “It paid tribute to the fun origins of Movember but was underlined with the importance of our why – which clearly resonated with the 70,000 Canadians who joined us this year.”

    While Movember and the Terry Fox Run were among the most noteworthy gainers, they did not provide the only highlights.

    Other campaigns that posted significant gains in 2019 include JDRF Canada’s Sun Life Ride to Defeat Diabetes for JDRF (up 17.1 percent), Blue Sea Philanthropy’s Coldest Night of the Year (17 percent), The Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer (14.5 percent), and Leukemia & Lymphoma Society’s Light the Night (13 percent).

    Other highlights from the survey include:

    • Heart & Stroke Foundation of Canada’s Big Bike campaign had the largest percentage decrease: 39 percent. The decline was part of a planned downsizing of the campaign according to the Heart and Stroke Foundation, which noted that it was looking to focus on ensuring that it was focusing on events that had lower overhead compared to revenues.
    • Leukemia & Lymphoma Society’s Light the Night is the only new campaign to break into the top 10 this year. It replaces Big Bike, which dropped from No. 10 to No. 17 on this year’s list.
    • Cops for Cancer – which provided data for the first time – is the only new entry on this year’s list. It replaces Ovarian Cancer Canada’s Walk of Hope. Cops for Cancer raised $3.15 million to land at No. 25 on the list.

Download the Top 30 Narrative and Dataset


 Top 10 list

  1. The Ride to Conquer Cancer – Princess Margaret Cancer Foundation and three other Canadian cancer centers – $39.0 million – down 6.6 percent
  2. The Terry Fox Run—The Terry Fox Foundation – $25.3 million – up 2.7 percent
  3. Relay for Life – Canadian Cancer Society – $23.0 million – down 3.0 percent
  4. Movember Canada – Movember Canada – $19.9 million – up 13.7 percent
  5. CIBC Run for the Cure – Canadian Cancer Society – $16.7 million – up 3.1 percent
  6. Jump Rope for Heart – Heart and Stroke Foundation of Canada –
    $13.1 million – down 1.6 percent
  7. MS Bike – MS Society of Canada – $8.4 million – down 2.9 percent
  8. MS Walk – MS Society of Canada — $8.1 million – down 0.8 percent
  9. World Partnership Walk – Aga Khan Foundation — $7.7 million – up 6.9 percent
  10. Light the Night – Leukemia & Lymphoma Society of Canada — $6.5 million – up 13 percent

P2PCanada_30_4cPrevious versions of the Peer-to-Peer Fundraising Canada Top 30 survey:

2018 — Canadian Top Thirty P2P Programs

2017 — Canadian Top Thirty P2P Programs

2016 — Canadian Top Thirty P2P Programs

2015 — Canadian Top Thirty P2P Programs

2014 — Canadian Top Thirty P2P Programs

2018 Top Thirty Benchmarking Survey Results

P2PCanada_30_4c

Fundraising revenue for Canada’s 30-largest peer-to-peer fundraising programs increased 1 percent in 2018, to $243.3 million, according to the Peer-to-Peer Fundraising Canada Thirty survey of Canadian fundraising programs.

It marks the first time in the survey’s five-year history that revenues increased for these bellwether programs and shows that efforts by a number of Canadian charities to retool their programs are paying off.

“All across Canada, nonprofits are seeing strong results in their peer-to-peer fundraising campaigns,” said David Hessekiel, president of Peer-to-Peer Fundraising Canada, which produces the annual survey. “Growth is coming from some familiar names — as well as some newcomers who are energizing a new generation of supporters who are eager to raise money for their favorite charities.”

The Ride to Conquer Cancer tops the list of Canada’s largest peer-to-per fundraising programs.

The Peer-to-Peer Fundraising Canada Thirty survey ranks the 30 largest peer-to-peer fundraising programs in Canada.    

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or challenge and reach out to their friends, family members and colleagues for donations.

Survey Highlights

This year’s survey of the top 30 programs is led by The Princess Margaret Cancer Center’s The Ride to Conquer Cancer, which saw its revenues total $41.8 million, up more than 6 percent from $39.4 million in 2017.

The Ride, which drew an estimated 10,000 participants in four cities, has held the title of Canada’s largest P2P program since the survey began tracking campaigns in 2014.

The Terry Fox Foundation’s The Terry Fox Run, moved into second place on the list, with $24.7 million — up 2.4 percent compared with 2017. The Terry Fox Run leapfrogged over the Canadian Cancer Society’s Relay for Life campaign, which posted $23.7 million in revenues and ranked No. 3 in the survey.

Despite being one of Canada’s oldest and most established P2P programs, The Terry Fox Run has seen significant gains in recent years — even as other longstanding programs have struggled.

“The Terry Fox Run shows that with a disciplined approach, long-running peer-to-peer programs can resonate with supporters for decades,” Hessekiel said. “At a time when many nonprofits are experimenting with fundraising via live streaming and other technology, The Terry Fox Run demonstrates that there’s still room for traditional programs to thrive.”

In a fitting bookend to the Terry Fox Run, this year’s survey also includes a brand-new program —SickKids Foundation’s SickKids GetLoud, an event that was part walk and part music festival.

This first-year event pulled in $2.3 million and helped the SickKids Foundation sunset a previous program, the Great Camp Adventure, which was discontinued in 2018.

Other highlights from the survey include:

    • SickKids Foundation had the fastest-growing large campaign in North America in 2018. Its Great Cycle Challenge saw its revenues increase by a 86.4 percent to almost $4 million. This was the largest percentage increase of any campaign in Canada or the U.S. in 2018.
    • Two hockey-themed campaigns were among Canada’s fastest-growing programs of 2018. Hockey Helps the Homeless, held at 13 sites across Canada, pulled in more than $4.2 million, up 21.3 percent over the previous year. Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer, meanwhile, raised nearly $2.7 million, up 3 percent.
    • Blue Sea Philanthropy’s Coldest Night of the Year also continued its growth trend, raising just short of $5 million in 2018, up 6.1 percent from $4.7 million in 2017. Coldest Night of the Year’s revenues have doubled since 2014.
  • Another new arrival to the list is Heart and StrokeFoundation’s My Own Fundraiser, which raised $3.2 million — making it one of the few DIY themed campaigns to make the top 30 in either the U.S. or Canada.

Download the Top 30 Narrative and Dataset


 Top 10 list

  1. Enbridge Ride to Conquer Cancer — Princess Margaret Cancer Foundation ($41.82 million)
  2. The Terry Fox Run, Terry Fox Foundation ($24.65 million)
  3. Relay for Life, Canadian Cancer Society ($23.7 million)
  4. Movember Canada, Movember Canada ($16.87 million)
  5. CIBC Run for the Cure, Canadian Breast Cancer Foundation ($16.2 million)
  6. Jump Rope for Heart, Heart and Stroke Foundation of Canada ($13.33 million)
  7. MS Bike, MS Society of Canada ($8.68 million)
  8. MS Walk, MS Society of Canada ($8.13 million)
  9. World Partnership Walk, Aga Khan Foundation Canada ($7.2 million)
  10. Big Bike, Heart and Stroke Foundation of Canada ($7.05 million)

P2PCanada_30_4cPrevious versions of the Peer-to-Peer Fundraising Canada Top 30 survey:

2017 — Canadian Top Thirty P2P Programs

2016 — Canadian Top Thirty P2P Programs

2015 — Canadian Top Thirty P2P Programs

2014 — Canadian Top Thirty P2P Programs

Webinar Recording: Creating a Successful GivingTuesday P2P Campaign

Original Broadcast Date: January 29, 2020

GivingTuesday – the massive one-day effort to encourage people to give to charity – has become an annual phenomenon.

And while GivingTuesday 2020 is still nearly a year away, the most successful GivingTuesday campaigns require a year-round effort.

The stakes are high. In 2019, millions of people contributed more than $500 million to U.S. nonprofits.

Even better, a growing number of nonprofits are incorporating GivingTuesday into their peer-to-peer programs. Camp Kesem, a nonprofit that supports children impacted by a parent’s cancer, raised $2.27 million from more than 50,000 donors on GivingTuesday.

And its totals have been growing steadily. GivingTuesday revenues were up 26 percent over 2018 at Camp Kesem — and exceeded the organization’s goal by 15 percent.

Join us to learn from two leading experts who will help show you what you can do now to have a successful 2020 GivingTuesday campaign.

During this exclusive one-hour session, you’ll learn how to:

  • Grow your revenues and participation year over year.
  • Build internal cohesion behind your GivingTuesday campaign among your program, brand, and development teams.
  • Create effective tools, including social-media press kits, webinars, and web resources, to help your peer-to-peer fundraisers exceed their goals.

Speakers include:

Cristin O'Leary JonesCristin O’Leary Jones — Cristin is Senior Director, Development and Chapter Fundraising at Kesem, where she oversees chapter fundraising training and resources for 5,000+ college student volunteers raising over $10 million at 125 chapters nationwide. Cristin also manages individual giving campaigns for the national office of Kesem. Prior to joining Kesem in 2013, Cristin provided capacity-building services to nonprofit and philanthropic organizations at Draper Consulting Group, particularly focused on fundraising, strategic planning, and board and staff development.

Kesem is the largest national organization dedicated to supporting children impacted by a parent’s cancer, at no cost to families. Our innovative and fun-filled programs provide children with peers who understand their unique needs, and create long-lasting impact.

 

 

Woodrow RosenbaumWoodrow Rosenbaum — As founder and CEO of With Intent, an international consumer marketing agency, Woodrow has a long history of building top consumer brands. Woodrow has helped companies and brands to define strategies, develop new business and expand their markets.

As the Data & Insights Lead on the global GivingTuesday team, Woodrow is working with donation processors, and other stakeholders around the world, to evaluate donor behaviors, using his experience in consumer analytics to uncover the levers for increased individual giving.

 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

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Webinar Recording: Does Your P2P Event Create a Lasting Impact?

Original Broadcast Date: January 22, 2020

The P2P landscape is undergoing significant change. Events are still the cornerstone of P2P but the types of, and reasons for, giving around those events is changing. Learn how mobile tech from Grassroots Unwired has enabled events like Ride for Roswell to create a stellar experience for event participants and volunteers and save significant staff resources along the way.

Org’s. that are still using spreadsheets on paper and online-only payment solutions on the day of their event are wasting time, losing money, and missing an opportunity to be more efficient, engage and retain participants. To maintain the revenues from P2P Events, organizations need a day-of experience that is as digitally connected and seamless as their online tools. An experience that gives org.’s the ability to tie the day-of experience into all other donor experiences, and where participants can do more than just run or walk.

Attendees will hear from Karen Cincotti, Ride for Roswell to learn about the ways they incorporated technology from Grassroots Unwired into their annual bike event and leave this webinar equipped with options to incorporate tech into the day of their own P2P event.

 

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Revolutionize Your Fundraising with Corporate Matching Gifts:
A Conversation with LLS

Tuesday, April 28 at 3:00 pm ET

Corporate matching gifts are an often overlooked opportunity to exponentially increase revenue raised in peer-to-peer fundraising events. In this webinar, you’ll get a broad overview of the different types of corporate philanthropy followed by a deep dive on the mechanics of matching gifts. Learn more about effective ways to market matching gifts to donors and how to successfully integrate matching gifts into your peer-to-peer fundraising events.

You’ll also hear from Leukemia and Lymphoma Society’s Christopher Reilly about how LLS increased their revenue by $1MM+ in their first year by leveraging matching gifts.

Learning Objectives:
• Understand matching gifts and the process for requesting them
• Collect effective strategies for marketing matching gifts to donors
• Learn how to successfully incorporate matching gifts into P2P fundraising events

Speakers:
Leukemia and Lymphoma Society: Christopher Reilly, Vice President, Accounting and Financial Reporting
Double the Donation: Sydney Faye Williams, CNP, Sr. Matching Gift Account Executive

 

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Webinar Recording: Build a Successful DIY Program From Scratch

Original Broadcast Date: November 21, 2019

Holland Bloorview Kids Rehabilitation Hospital Foundation did not have a formal peer-to-peer fundraising program prior to launching its start-up do-it-yourself campaign, Capes for Kids, in 2017.

But even with a modest program budget and a limited staff, the hospital has been able to build Capes for Kids into a highly successful campaign.

Now in its fourth year, Capes for Kids has raised $1.7 million for the hospital — and it has helped build important connections with new donors and corporate supporters.

Sarah Barker, vice president of public engagement for Holland Bloorview Rehabilitation Hospital Foundation, will share how her organization has been able to create and sustain a successful DIY campaign from scratch.

You’ll learn how to:

  • Build powerful relationships with companies that are looking to support good causes;
  • Create effective, highly-engaging DIY marketing on a limited budget;
  • Establish ongoing relationships with DIY fundraisers and their donors.

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

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Office Hours Webinar Recording: Boost Fundraising Activation 10% with These Proven Digital Strategies

Original Broadcast Date: July 9, 2019


Learn from fundraiser activation strategies directly from one of the peer-to-peer fundraising world’s top experts.

Mandy O’Neill, chief strategist for Connected NonProfit, will take your questions during the latest in a series of Office Hours webinars.

These highly-interactive quarterly sessions put you directly in touch with peer-to-peer fundraising experts who share a short presentation on a highly engaging topic and then spend the bulk of the hour answering your questions.

Speaker Profile:
Mandy O’Neill, chief strategist of Connected NonProfit
Mandy creates tools and shares insider secrets that give you confidence that you’re doing the right marketing at the right time to hit your event revenue goals.

Her specialty?

She takes the pain and mystery out of participant recruitment and retention for peer to peer fundraising events so you’re not “starting over” every year to recruit for your events.

Mandy’s approach is backed by science and testing, so you get the “aha” of why it works and can use her proven data to help sell your ideas internally too. Her refreshing tips on online marketing have been featured in Forbes, Public Affairs Council, Boost Blog Traffic, and the Peer-to-Peer Professional Forum.

Get free cheat sheets and tips from Mandy at www.mandyoneill.net

PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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How to Use Email to Fire Up Your Fundraisers

You know the drill.

People sign up to take part in one of your programs with every intention of raising big bucks, but then life happens. They get distracted and, suddenly, it’s event day and they’ve hardly raised a dollar.

To change that pattern, fundraising guru Mandy O’Neill has a simple piece of advice: Give them a helpful nudge when they’re most likely to act.

People are most likely to start raising money right after they register for your event. That’s when they are most excited and engaged, said O’Neill, chief strategist for Connected Nonprofit

But here’s the kicker: you have to capture that energy before it wanes.

To do that, O’Neill recommends creating five automated emails that get sent to every new registrant over the course of eight days in the following sequence:

Day 1 — An instant welcome email

Day 2 — A prompt to self-donate

Day 4 — A script that shows them what to say when they fundraise

Day 6 — A sample fundraising email they can send to friends, family, and co-workers

Day 8 — A prompt to post on social media, with a suggested post and image

Want more practical advice and examples of what to include in those emails? Then sign up for our next Office Hours webinar featuring Mandy on Tuesday, July 9.

In addition to presenting practical solutions to get participants fundraising, Mandy will take your questions. She’ll also provide insights on how to engage donors who are about to reach fundraising thresholds, how to get them fired up before your event, how to thank them afterwards … and much more.

Register now!

Webinar Recording: Creating a DIY Complement to a Signature Program

Original Broadcast Date: June 20, 2019

The growth of Covenant House’s signature Sleep Out program was being limited by the physical need to host the events at Covenant House sites and high fundraising minimums. With the creation of Sleep Out America, a DIY version of the program, the group found itself with an acquisition and fundraising success! Get the story of how to accomplish this from Covenant House’s Colleen Veldt and Ashley Larkin from the DonorDrive team.

In this webinar, you’ll learn more about Covenant House’s path to:

  • Eliminate barriers to entry with a DIY program
  • Maintain a high impact and engagement with the cause
  • Define the success of their program
  • Lessons learned along the way

 

 

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Webinar Recording – Success Strategies: North America’s Fastest-Growing P2P Campaigns

Original Broadcast Date: June 13, 2019

Peer-to-peer campaigns throughout the United States and Canada saw strong results in 2018, according to the annual P2P Fundraising Thirty survey.

But for a select group of organizations, revenues have been growing at a particularly robust rate.

Children’s Miracle Network Hospitals’ Dance Marathon and Extra Life campaigns, Memorial Sloan Kettering Cancer Center’s Cycle for Survival, and SickKids Foundation’s GetLoud have been posting extraordinary results — and are expecting to continue to post strong revenue growth in 2019 and beyond.

How do they do it?

Join us on Thursday, June 13, for an opportunity to learn the answer to this question from the people behind these programs.

We’ve assembled an all-star team of P2P fundraising professionals to discuss the strategies and tactics that have helped them generate robust revenue growth. They’ll share their secrets — and take questions on how you can replicate their success at your organization.

Speakers

Nancy Jordan is associate director of events for the SickKids Foundation, which in 2018 debuted a new program, SickKids GetLoud. The program raised $2.3 million in its first year — making it the youngest program in either Canada or the U.S. to make the P2P Thirty list.

Katie Klein is director of fundraising events for Memorial Sloan Kettering Cancer Center. There, she leads its fast-growing Cycle for Survival series, which increased revenues by nearly 15 percent to $39 million in 2018 — and recently closed its 2019 campaign with record revenues of $42 million.

Elyse Meardon is vice president of revenue for Children’s Miracle Network Hospitals, which boasted two of the five fastest-growing large programs in the U.S. in 2018. Elyse oversees its Dance Marathon program, which raised $43.5 million — up nearly 12 percent. Another program, Extra Life, vaulted onto the top 30 for the first time in 2018 after posting a revenue increase of 24.2 percent 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members.

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