Welcome to Peer-to-Peer Fundraising Canada

david_korea_picBy David Hessekiel

Peer-to-peer fundraising has a proud history in Canada stretching back to Terry Fox’s historic trek across Canada in 1980. But until now it hasn’t had a place for peer-to-peer fundraising professionals to share winning strategies.

Welcome to Peer-to-Peer Fundraising Canada, the first conference and online hub 100% focused on helping make your programs even greater.

Our decision to launch a conference and an information-rich website was inspired and encouraged by the many Canadians who’ve traveled to our US conference over the last few years and engaged in our US-focused distance learning programs.

Please join us on October 20th in Toronto at the Peer-to-Peer Fundraising Canada Conference, an event featuring excellent speakers committed to helping you succeed, great opportunities to build your network and the premiere of our benchmarking study ranking the largest Canadian peer-to-peer fundraising programs.

Embrace what we’re building and together we’ll create a year-round community with an “all for one and one for all spirit” that will help all peer-to-peer fundraising programs in Canada. I encourage you to

Send us news of your accomplishments and questions on how to deal with challenges.

— Connect with us on Linkedin and Twitter.

— Sign up for our live and recorded webinars.

— Dive into this website for articles on best practices.

And please tell your colleagues about Companies & Causes Canada so together we can tap the power of peer-to-peer fundraising to support important efforts to build a better world.

David Hessekiel
President
Peer-to-Peer Fundraising Canada

Webinar: P2P Mixtape – How to Make Your P2P Program a Hit


DATE & TIME: Wednesday, May 24 at 1:00 pm ET

How we share music with others has changed dramatically since the days of the mixtape, but why we share music hasn’t changed a bit. We share because we want to build and strengthen connections with people and open their ears, eyes and hearts to things we believe are worth their time and attention.

At the heart of Peer-to-Peer fundraising (P2P) the very same premise is true. Today, digital platforms have opened limitless (but sometimes overwhelming) opportunities for P2P participants and leaders to inform and engage others in the causes they care about. But like music sharing, the evolution of the digital space has empowered fundraisers to do so in new and exciting ways.

Register now for the Peer-to-Peer Mixtape webinar and gain insights from Sue Dalos (Principal Consultant) and Colleen Legge (Sr. Interactive Consultant) from Charity Dynamics’ as they share some of their favorite evolutions in the digital Peer-to-Peer fundraising space to inspire and get you excited about what is possible. Joining them is Jack Matarasso, VP Digital Marketing, from the Crohn’s & Colitis Foundation who will share invaluable insights, tips and tricks for how to become a champion for Peer-to-Peer fundraising innovation inside your organization.

You will receive:

  • Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
  • The opportunity to ask questions of the presenter (live attendees only)
  • A download of the presentation that accompanies this webinar

 

Free thanks to sponsorship by


By taking part in this webinar you are confirming that you would like to receive periodic emails from us with the latest in peer-to-peer fundraising. You may unsubscribe if you no longer wish to receive our emails.

DIY Fundraising: Its Promise and Perils

Original Broadcast Date: March 28, 2017

Nonprofits across North America are experimenting with ways to inspire their supporters to create their own fundraising campaigns — and are investing in technology and marketing to make it easier for these do-it-yourself fundraisers to succeed.

But recent research by the Peer-to-Peer Professional Forum has found that many nonprofits aren’t making the most prudent strategic decisions when they develop DIY campaigns. As a result, their programs are not reaching their full potential.

Learn how to make the strategic decisions necessary to position your DIY program for success.

During this insightful discussion, you will learn how to:

  • Make the case for your DIY campaign
  • Avoid the four key mistakes that doom many campaigns
  • Identify best practices that will position your campaign for success

Speakers

Christy Haught is the National Manager of Digital and Emerging Fundraising Programs for JDRF, driving its P2P digital fundraising strategies and spearheading the launch of the organization’s re-envisioned DIY fundraising program. Haught, who has 11 years of nonprofit fundraising experience, specializes in digital communications and online fundraising strategy. Prior to joining JDFR, she worked with nonprofit clients such as National MS Society, National Wildlife Foundation, United Cerebral Palsy at Event 360.

David Hessekiel is founder and president of the Peer-to-Peer Professional Forum. Since 2006 the Peer-to-Peer Professional Forum has brought thousands of peer-to-peer fundraising professionals together via its annual conference, workshops and webinars to share best practices and provided them with access to the information they need to raise more for their organizations.

Peter Panepento is co-founder and principal of Turn Two Communications and serves as content director for the Peer-to-Peer Professional Forum. He is the author of the forthcoming P2P Forum publication DIY Peer-to-Peer Fundraising: Its Promise and Perils.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

Order Now

Double Your P2P Fundraising Results by Telling the Right Stories

Original Broadcast Date: April 11, 2017

Stories raise more than twice as much as statistics alone, according to a Psychology of Giving study out of Stanford.

And your peer-to-peer event emails are the perfect vehicle for telling those stories.

Learn how to get more registrations and donations using storytelling in your peer-to-peer event emails.

You’ll discover the four types of stories that convert into registrations and donations with Mandy O’Neill of ConnectedNonprofit.

Mandy will also give you the proven “storytelling formula” that convinces people to take action – that you can use again and again for consistent results.

Speaker:

Mandy O’Neill, Chief Strategist & Founder for Connected Nonprofit, is a 14-year veteran of using online tools including websites, email, social media, and mobile technologies to build targeted digital relationships for nonprofit organizations and individuals. A veteran of peer-to-peer fundraising, andy speaks, blogs, trains, and provides creative direction for nonprofit organizations to achieve well-defined, high value goals using online tools.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

Order Now

Setting Strategy In a Peer-to-Peer World

Original Broadcast Date:  December 6, 2016

projectaware

In a networked world, setting fundraising strategy has become more dynamic than ever – the environment changes rapidly, and the techniques and messages that worked even a year ago have already lost their impact. Add on to that organizational goals that seem to increase every year – along with budgets that only get tighter and tighter – and the amount of change and flexibility we all need to muster can be daunting, not to mention exhausting.

Join Plenty co-leaders Jennifer Mulholland and Jeff Shuck along with Project AWARE’s Tiffany Leite for a discussion about strategy, leadership, and change in a peer-to-peer world.

Order Now

Free thanks to sponsorship by

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Facebook Tests New P2P Pilot With Movember

Facebook has been making it easier for nonprofits like Movember to raise money directly through its platform.

Facebook has been making it easier for nonprofits like Movember to raise money directly through its platform.

Facebook appears to be stepping up its game in the peer-to-peer fundraising space.

The social network is partnering with Movember to test a new system that makes it easier for fundraisers to share stories and solicit donations, according to a report by The Chronicle of Philanthropy.

Here’s an excerpt from The Chronicle’s report (available only to subscribers):

The social network is also doing testing with men’s-health nonprofit the Movember Foundation to integrate volunteer fundraisers’ pages on Movember.com and Facebook. They will essentially be synced so that Movember’s fundraisers can share personal stories, solicit friends and family, and log donations seamlessly on both sites without jumping between the two.

Facebook appears to be bolstering its ability to play a central role in “peer-to-peer” fundraising, or fundraising done by individual supporters on behalf of nonprofits.

This bears watching. It could ultimately help more nonprofits capture donations through the world’s largest social network.

The move might also pressure other social networking sites to make it easier for users to raise money for charities.

It also follows an effort by YouTube to add “donate” buttons to live video feeds.

 

Additional resources:

Blog: Read more about how Movember has been expanding its efforts to appeal to women and to fundraise year-round.

Webinar: 5 Rules for Building a Successful P2P Social Media Campaign

 

For P2P Success, We Sometimes Have to Give Up Control

It wouldn’t be much of an exaggeration to say that traditionally P2P fundraising professionals have been control freaks. We produced events and told people where, when and how to participate.

At our recent Peer-to-Peer Fundraising Canada conference, the Parkinson Society’s Jon Collins confessed that giving up control was one of his greatest contributions to the success of Pedaling for Parkinson’s.

Our 2016 Cash, Sweat & Tears Award honoree Peter Istvan started the 3-day bike ride in rural Parry Sound, Ontario six years ago to support the Society’s work.

When Collins saw the program gaining traction he thought of taking greater control of the event and perhaps spreading it to other markets. Istvan politely told him to back off – they did not want to lose the community nature of the event.

The friends manage nearly every detail of the event – from recruiting riders, to collecting donations, to enlisting family members to bake cookies and dole out hugs. Parkinson Canada offers basic support for the campaign, but it largely stays out of the way and lets the friends manage the event their way.

The result is nothing short of inspiring. This July, 250 people took part in the ride, raising more than $200,000. All told, Peter and his friends and family have helped raise more than $700,000 for the charity.

Bravo to Peter for creating such an impressive program – and to the team at Parkinson Society for knowing when to help and when to get out of the way!

5 Tips to Drive Better P2P Results

Peer-to-peer fundraisers from across Canada joined us last week in Toronto for our second P2P Fundraising Canada conference — and they were rewarded with a day full of advice and inspiration.

We invited participants to share advice that they learned during the event on Twitter — and our friends at DonorDrive used Twitter to help collect stories of inspiration from Canadian P2P fundraisers.

Below are some of the top tips shared by participants. We also invite you to check out DonorDrive’s compilation of inspiring acts.

 

Tip 1, Tell Fundraiser Stories

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Tip 2: Use Photos

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Tip 3: Embrace Your Repeaters

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Tip 4: Segment Your Messaging

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Tip 5: Create a Message Worth Supporting

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What was the biggest lesson you learned at P2P Fundraising Canada’s 2016 conference? Share it on Twitter using the hashtag #P2PCanada16.

Pedaling for Parkinson’s Shows Amazing Power of DIY Fundraising

dsc_0339Peter Istvan, co-founder and organizer of Pedaling for Parkinson’s — an annual bike ride that has raised more than $700,000 for Parkinson Canada — is the winner of the 2016 Cash, Sweat & Tears Award, which honours Canada’s top fundraising volunteer.

Istvan offers an amazing story about the potential of Independent, or Do-It-Yourself, Fundraising campaigns.

He started the ride with friend David Newall in rural Parry Sound, Ontario, six years ago with a modest goal of using his love of cycling to raise money to fight Parkinson’s disease.

During the first event, 18 riders came together to raise $18,000. It has since mushroomed into a massive community event. In July, 250 people took part in the 3-day ride, raising more than $200,000.

“Peter’s commitment and vision are inspiring — and they demonstrate the amazing power that passionate people can use to help nonprofits raise money and achieve their missions,” said David Hessekiel, President of Peer-to-Peer Fundraising Canada. “He has helped create an event that brings together his small town each summer to make a difference — and, in doing so, he is helping to transform the lives of people with Parkinson’s disease.”

The Cash, Sweat & Tears award honours an extraordinary volunteer who has taken on physical challenges or overcome tremendous obstacles to raise money for charity. The award was presented today in Toronto at the annual conference of Peer-to-Peer Fundraising Canada, which oversees the Cash, Sweat & Tears program.

Pedaling for Parkinson’s is part of a growing trend in peer-to-peer fundraising — the explosion in the number of so-called do-it-yourself campaigns that are organized by individuals, rather than by nonprofits.

Parkinson Canada provides support for the event, but Istvan, a volunteer, does all of the heavy lifting — managing logistics, recruiting riders and volunteers, soliciting sponsors and collecting donations.

“Peter, and the whole team behind Pedaling for Parkinson’s, are a joy to work with,” said Jon Collins, associate director of events and partnerships for Parkinson Canada. “With dauntless energy, strength of spirit and compassion, Peter Istvan has built a community around a once-a-year bike ride in Parry Sound. His enthusiasm engages the community and serves as a powerful engine to support of our mission, through funding innovative research.”

While many Canadian charities organize large-scale fundraising bike rides, Pedaling for Parkinson’s is unique — in large part because of the work of Istvan and his fellow volunteers.

The ride has become a destination event for many avid riders in Ontario, largely because of its homespun feel. Istvan’s mother bakes cookies and gives hugs to weary riders. Riders receive hand made mugs from a local potter. A local butcher makes sausages for the post-ride barbecue.

“Despite our growth, we’re not looking to become a humongous event,” Istvan says. “We want to remain as grassroots, family, and personable as we can.”

Istvan says he also wants to make sure the event always maintains its connection to the cause by offering riders the opportunity to see the impact of their support and providing information about advances in Parkinson’s research.

“We work hard to connect the riders to the research and the research to the riders,” he says. “That’s an important connection to us. We want to make it clear to the riders where the money is going and why what they are doing is important.”

As the winner of the Cash, Sweat & Tears Award, Istvan will receive a $1,000 cheque from award sponsor Blackbaud, as well as a trophy.

Cash, Sweat & Tears Canada Award 2015

2015 Cash Sweat & Tears Canada Award Winner: Lovisa McCallumr

Lovisa & teamLovisa McCallum, a tireless volunteer who has raised more than $285,000 for Cystic Fibrosis Canada, is the winner of the inaugural Peer-to-Peer Fundraising Canada Cash, Sweat & Tears Award.

The award honors an extraordinary volunteer who has taken on physical challenges or overcome tremendous obstacles to raise money for charity — and McCallum’s consistent work on behalf of CARSTAR’s Great Strides Walk for Cystic Fibrosis Canada over the past decade is truly extraordinary.

“I’m deeply honored and surprised and a bit awed that someone noticed,” McCallum said. “I’ve never done this for recognition or honors. It’s something I do because I want to help make a difference and find a cure for this disease.”

During the past 11 years, she has raised $285,000 for Cystic Fibrosis Canada. In 2015 alone, she raised close to $45,000 — and she has been the charity’s top individual fundraiser for several years.

That figure does not include the additional $245,000 in sponsorship revenue that she has helped secure through her work as director of the financial products group with the Bank of Montreal. Through her leadership, the bank has been a presenting sponsor at the Toronto location of the walk for the past 8 years

Lovisa is a true champion for the cause. In addition to her work as a peer-to-peer fundraiser, she is also an exemplary volunteer — serving as the President of the Toronto & District Chapter of Cystic Fibrosis Canada, as well as several other committees.


Support for the Cash, Sweat & Tears Canada Award generously provided by

Blackbaud (new)

To learn more, visit: www.blackbaud.ca

2016 Conference Presentations

presentationsLearn more about our speakers

Opening Plenary
  • Download Presentation: Time to Grow
    • David Hessekiel, P2P Fundraising Canada
Sector Breakouts

Sponsored by Donor Drive 

  • Download Presentation: Challenge Programs Summit
    • Nick Hollowood, The Realbuzz Group
    • Andrew Press, Ottowa Hospital Foundation
    • Elana Shapiro, Gilda’s Club of Greater Toronto
    • Michael Jacoby, Canadian Diabetes Association

Sponsored by The Realbuzz Group

Sponsored by Charity Dynamics

CashSweatTears_Canada_4cLuncheon Discussion
Skill Building Breakouts

Closing Plenary

Cash, Sweat & Tears Canada Award sponsored by Blackbaud

  • Download Presentation: Closing Remarks
    • David Hessekiel, P2P Fundraising Canada

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