Welcome to Peer-to-Peer Fundraising Canada

david_korea_picBy David Hessekiel

Peer-to-peer fundraising has a proud history in Canada stretching back to Terry Fox’s historic trek across Canada in 1980. But until now it hasn’t had a place for peer-to-peer fundraising professionals to share winning strategies.

Welcome to Peer-to-Peer Fundraising Canada, the first conference and online hub 100% focused on helping make your programs even greater.

Our decision to launch a conference and an information-rich website was inspired and encouraged by the many Canadians who’ve traveled to our US conference over the last few years and engaged in our US-focused distance learning programs.

Please join us on October 20th in Toronto at the Peer-to-Peer Fundraising Canada Conference, an event featuring excellent speakers committed to helping you succeed, great opportunities to build your network and the premiere of our benchmarking study ranking the largest Canadian peer-to-peer fundraising programs.

Embrace what we’re building and together we’ll create a year-round community with an “all for one and one for all spirit” that will help all peer-to-peer fundraising programs in Canada. I encourage you to

Send us news of your accomplishments and questions on how to deal with challenges.

— Connect with us on Linkedin and Twitter.

— Sign up for our live and recorded webinars.

— Dive into this website for articles on best practices.

And please tell your colleagues about Companies & Causes Canada so together we can tap the power of peer-to-peer fundraising to support important efforts to build a better world.

David Hessekiel
President
Peer-to-Peer Fundraising Canada

2019 Conference Report

Webinar Recording: Put Streaming Video Fundraising to Work for You

Original Broadcast Date: March 13, 2019

Charities are raising millions by streaming video influencers who attract audiences that range from hundreds to hundreds of thousands. Learn how to get your share of this fast-growing form of P2P fundraising from Twitch’s Alyssa Sweetman, Direct Relief’s Kevin Molloy, and Tiltify’s Michael Wasserman.

Walk away from this session with a deeper understanding of the nuts and bolts of how live streaming works, best practices to make the most of the effort and insight into how one global organization has tapped into a valuable fundraising channel.

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Office Hours Webinar Recording: Recruitment with Jillian Stewart, Founder and CEO, Peerworks Consulting

Original Broadcast Date: January 30, 2019

Join us for the inaugural edition of Office Hours, highly-interactive quarterly webinars in which a peer-to-peer fundraising expert shares a short presentation on the topic of the day and then spends the bulk of the hour answering your questions.

Recruiting valuable peer-to-peer fundraising program participants will be the focus of our first Office Hours session led by Jillian Stewart, the founder and CEO of Peerworks Consulting.

Are you having trouble hitting recruitment targets for your P2P program? Or are you curious how to take your participation numbers to a whole new level? Then bring your curiosity to this session.

Jillian will kick-off the hour sharing a few models that her consultancy uses to diagnose recruitment issues. Then, she will spend the rest of the time answering your most burning (and maybe even wacky?!) recruitment questions.

Speaker Profile:


In 2001, Jillian found her passion for events and peer-to-peer (P2P) fundraising when she registered for the Alaska AIDSVaccine Ride…a 6-day cycle tour through Alaska that raised money for AIDS vaccine research. Soon after the event, she began working for Pallotta TeamWorks–the producer of the AIDSRide series (and many others.)

Then, in 2003, she continued her career in P2P fundraising at Event 360 where she had the opportunity to optimise the revenue performance for top charity events and peer-to-peer programs in the US.

In 2012, she found it was time to leave Event 360 and spread her wings in Europe to help non-profits achieve the benefits and revenue that P2P programs have brought to the USA. She was hired by Emolife Events & Consultancy as their Director of Marketing and Fundraising to train their staff working in the Netherlands, Belgium and Italy and help them optimise the revenue and impact of the events they produced.

In 2014, Jillian started Peerworks Consulting–an international peer-to-peer fundraising consultancy based in Amsterdam which specialises in building passionate and dedicated fundraising communities. Together with her colleagues, she works to spread their love for peer-to-peer fundraising all over the world.

When not at work, you can usually find Jillian out hiking with her dog Benny…and possibly hugging a tree or two.

More information about Peerworks services can be found at peerworksconsulting.com.

PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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Webinar Recording: Build Community First & the Peer to Peer Fundraising Will Follow

Original Broadcast Date: January 29, 2019

Community organizations have been intimidated by peer to peer fundraising in the past, thinking that it is only a feasible option for large scale organizations. Sunrise Association started off with just 1 walk in 2006 and has refined its strategy to expand and increase revenue year-over-year. Join Sunrise Association’s Vice President of Events, Aileen to learn how Sunrise went from two walks to five in a matter of years, and how its peer-to-peer fundraising strategy plays an important role in its overall fundraising efforts.

 

Learning Objectives:

  • How to build a community in a fun and meaningful way to both attract and retain supporters
  • How to use technology to maximize community building through walks
  • How to assess your peer-to-peer fundraising strategy and adjust it according to your organization

 

Speakers:
Aileen Hoffman, VP of Events, Sunrise Association
Morgan Connelly, Rallybound Account Executive

 

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Revolutionize Your P2P Fundraising with Corporate Matching Gifts: A Conversation with LLS

Date/Time: Wednesday, April 17 at 2 pm ET

Matching corporate gifts are an often overlooked opportunity to exponentially increase revenue raised in peer-to-peer fundraising events. In this webinar, you’ll get a broad overview of the different types of corporate philanthropy followed by a deep dive on the mechanics of matching gifts. Learn more about effective ways to market matching gifts to donors and how to successfully integrate matching gifts into your peer-to-peer fundraising events.

You’ll also hear from Leukemia and Lymphoma Society’s Christopher Reilly about how LLS increased their revenue by $1MM+ in their first year by leveraging matching gifts.

Learning Objectives:

  • Understand matching gifts and the process for requesting them
  • Collect effective strategies for marketing matching gifts to donors
  • Learn how to successfully incorporate matching gifts into P2P fundraising events

Speakers:

  • Leukemia and Lymphoma Society: Christopher Reilly, Vice President, Accounting and Financial Reporting
  • Double the Donation: Adam Weinger, President & Shelby Grossman, Marketing Specialist

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Webinar Recording: Increase Your Retention Rates With Better Event Experiences

Original Broadcast Date: December 18, 2018

Flickr Creative Commons photo by Support PDX

It’s hard to attract people to take part in your peer-to-peer fundraising campaigns.

It’s even harder to keep them coming back.

But it can be done if you create events that stand out and make your participants feel special.

Hear from leaders at Autism Speaks and the March of Dimes who will share field-proven techniques for creating experiences that resonate with supporters.

Both organizations have created robust processes for evaluating their events and making ongoing adjustments to increase retention rates and revenue.

In this special, one-hour webinar, you’ll learn to:

  • Understand your participants in order to make event changes that matter to them
  • Improve audience satisfaction
  • Use the event experience to help bolster revenue and increase retention rates

Speakers:

Jennifer Sorenson, National Walk Director, Autism Speaks
Abby LacKamp, Regional Director of Event Fundraising, March of Dimes

PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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Webinar Recording: Coaching for Impact

Original Broadcast Date: December 5, 2018

An effective email coaching program is critical to the fundraising success of your participants – and we’ve got the data to prove just how much of a difference it makes. We’ve reviewed the impact that receiving coaching emails make for some of the nation’s largest event programs and we’re ready to share what we’ve learned. We’ll cover the impact that compelling coaching makes on participants updating personal pages, sending emails, making personal donations and how that translates into rockstar fundraisers! Finally we will dig into strategies for making sure participants sign-up for and stay on your email list so they can receive effective coaching throughout the event season.

· Learning Objectives:

o What the data tells us about the impact of receiving coaching emails

o Strategies on how to communicate with your participants so they know what you expect of them

o How to leverage your digital tools to maximize email deliverability

 

Speakers:

Amy Starnes, Director, Digital Fundraising, Best Friends Animal Society
Colleen Legge, Principal Consultant, Charity Dynamics

 

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Webinar Recording: Streaming for Good

Original Broadcast Date: November 29, 2018

 

Nonprofit supporters are streaming and have already raised over $75 million through Twitch alone. So, what’s your streaming strategy?

In this session you’ll learn:

  • How to get starting with streaming for your peer-to-peer event
  • Technology that you need to support streaming for your event
  • Ways that your peer-to-peer event can use streaming, even outside of gaming
  • The impact of streaming on fundraising dollars

 

 

Speakers:

Mike Kinney, Managing Director, Digital Fundraising, Children’s Miracle Network Hospitals
Matt Clark, Senior Account Manager, DonorDrive

 

 

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Webinar Recording: Partner Like the Pros!
Tips & Strategies for Amazing Corporate Partnerships

Original Broadcast Date: October 11, 2018

Ever wondered how some fundraisers nail corporate partnerships again and again? Now’s your chance to learn how they do it.

Join us as we explore the ins and outs of combining amazing corporate partnerships with peer-to-peer fundraising! You’ll learn strategies that will help you identify potential partners, work with them to boost registrations and participation, and more.

The best part? These strategies will come straight from real-life fundraisers who have a history of partnering with companies for their own peer-to-peer events. Brigitte Schonfeld Assistant Director of Special Events for Junior Achievement of New York and Bri Croye, Development and Events Manager for Junior Achievement of Arizona will share their experiences with corporate partnerships at their Bowl-A-Thons. If you’re interested in building relationships with corporate partners for your next event, this is a don’t-miss webinar!

Speakers:

Jennifer Mansfield, Vice President of Customer Experience
Brigitte Schonfeld, Assistant Director of Special Events for Junior Achievement of New York
Bri Croye, Development and Events Manager for Junior Achievement of Arizona

 

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Webinar Recording: Leveraging Corporate Partnerships to
Multiply the Impact of #GivingTuesday Fundraisers

Original Broadcast Date: September 13, 2018

#GivingTuesday is now one of the largest global days of giving, with over $300 million donated to hundreds of nonprofits last year and projections of even larger participation in 2018. How can Peer-to-Peer programs and fundraisers tap into this annual giving day to boost their organization’s holiday giving season?

Cause Marketing expert, Michele Egan of For Momentum, will lead a robust discussion on engaging corporate partners and using the latest technology to multiply your organization’s #GivingTuesday fundraising efforts. Joining the conversation will be Shannon Malloy, Development and Operations Manager, Cure JM and Nick McWherter, Enterprise Success Manager, CrowdRise.

Last year Cure JM raised well over $500,000 by participating in the Crowdrise Newman’s Own Holiday Challenge. And, they’ve earned a top prize the past 3 years! Crowdrise by GoFundMe has perfected an incredible holiday challenge platform making it simple for donors to give and multiply their individual dollars with a generous corporate match from Newman’s Own.

Participants can expect to:

  • · Learn how to leverage corporate partnerships in your #GivingTuesday campaign to multiply your end-of-year giving efforts
  • · Gain a deeper understanding of the technology platforms and elements that can simplify and make for a successful giving day
  • · Receive first-hand accounts of how to build participation and enthusiasm for your #GivingTuesday campaign – and boost your results!

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